Centercode

JULY 28, 2025

This deeper understanding helps teams make better decisions about features, design, and messaging. Examples: Good: "Understand why users abandon our checkout process" Poor: "Learn about our users" Limit each interview to 1 to 3 main topics. Examples: Instead of: "Do you like this feature?"

User Testing

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?

Product launches

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches

Intercom, Inc.

FEBRUARY 21, 2018

On launch day, we’ll also add a proactive live chat message (called a Visitor Auto Message in our product) to different landing pages to encourage website visitors to respond. The post How to use live chat for a product launch appeared first on Inside Intercom. Dedicate an inbox to referral traffic.

Product launches

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? The list we’re curated here has great examples of how to effectively announce what’s new in your product using in-app notifications and email.

Feedback Software

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

Onboarding KPIs

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is a product announcement? You're in the right place.

Research Software

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy. There are no additional charges.

Feedback Software

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? Real-life SaaS examples of successful market development attempts. Summary of a market development strategy A market development strategy is a growth strategy that aims to introduce existing (or new) products or services to new markets.

Research Software

Userpilot

JANUARY 18, 2022

Why are product release emails important for a successful product launch strategy? This article covers the why and how behind using emails during new product launch campaigns along with a curated list of new product release emails. Use a product adoption tool for that ( Check out Userpilot ).

User Testing

Userpilot

MAY 12, 2022

Like in-app messages, they also are a good way to invite beta testers. Product Hunt is a great venue to promote your product and get feedback from the members of the community. Engage influencers to generate publicity for your new product on social media. What is a product announcement?

Feedback Software

Intercom, Inc.

APRIL 3, 2018

For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me. I typically see near 100% open rates for these types of messages and an over 25% reply rate. A simple “Welcome back!”

Outbound

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing

Product Innovation Educators

SEPTEMBER 2, 2024

For example, a product manager developing a new project management tool might conduct small group sessions with team leaders from different industries. Case Study: The Mechanical Pencil Example To illustrate the principles of value-based pricing and market research, let’s consider the example of a mechanical pencil.

User Testing

Userpilot

FEBRUARY 7, 2022

Looking for a feature release example that will get your users to discover and engage with your new feature ? Imagine your product team is working day in and day out to launch new features and enhance the value of your product. But once launched, nothing happens. Feature Release Example by Kommunicate.

Product Research

Userpilot

JULY 10, 2024

Highlight your product’s unique value and benefits in marketing campaigns using various tactics, like content marketing and product launches. Continuously improve your product marketing by gathering feedback , conducting A/B testing , and refining strategies based on results. User persona example.

Analytic Tools

Userpilot

JULY 31, 2024

A product development strategy is a plan that outlines the process of bringing a new product to life or improving an existing product. It encompasses everything from identifying a market need to the product launch and beyond. This means broadening your target market by offering an existing product to new markets.

Analytic Tools

Userpilot

OCTOBER 10, 2022

How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs.

Feedback Software

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding

Intercom, Inc.

MARCH 5, 2018

For example, let’s say you service customers in multiple countries and employ multilingual sales professionals. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. How to use live chat for a product launch. Set proper expectations.

Customer Experience

Userpilot

OCTOBER 13, 2021

Getting a user's attention can be tricky but what if there was a surefire way to get your message across? In this article, I'll go over some UI modal examples so you can get some handy tips on: How to make announcement modals less disruptive. Adjust the timing of when in-app messages are triggered to help them perform.

Feedback Software

Intercom, Inc.

DECEMBER 16, 2019

Here’s an example: to stand out amongst their competitors, the two teams might partner on a direct mail campaign where they send a physical gift and handwritten note to decision makers at specific accounts. What: What messages will you communicate to your target accounts? We use Intercom as our messaging platform (no surprise there ??)

Reporting Tools

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. Leverage Product Hunt for product launch Product Hunt is a popular platform where users can discover new products and discuss them with other users online. Launch product in Product Hunt.

Onboarding KPIs

Userpilot

MARCH 15, 2022

We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. User persona example.

Research Software

Userpilot

JUNE 18, 2024

You can conduct A/B tests when creating new campaigns, during product launches , when you notice a decline in performance, or as a regular optimization activity. You can also experiment with different customer segments, different messaging strategies, and more. A/B testing example Let’s consider an example.

User Testing

Pragmatic Marketing

MAY 14, 2019

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.

Product launches

Pragmatic Marketing

MAY 14, 2019

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.

Product launches

Userpilot

DECEMBER 9, 2021

It helps the customer understand your product and how it can satisfy their needs. It allows businesses to attract ideal and loyal customers, gives them a competitive advantage, supports product launches, and drives the work of marketing teas. Better positioning can give you a stronger product launch.

Research Software