The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 104

User Testing Workshop B2B Leadership 104

The Product Coalition

AUGUST 4, 2021

Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. Why do a Product Discovery?

Product Research 163

Product Research User Testing Research Software Customer Experience 163

Userpilot

OCTOBER 16, 2022

A minimum delightful product is a variation of the minimum viable product (MVP) (popularized by Eric Ries in his book, ‘The Lean Startup’ ). Continue to test the strength of your product-market fit. Want to collect user feedback to build products that delight? Regularly test product-market fit.

User Testing 106

User Testing Feedback Software Research Software Customer Experience 106

The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. Some of the startups absolutely must have these results soon enough in order to be able to raise the next round.

Customer Experience 136

Customer Experience Product Research User Testing Data Visualization 136

Product Management Lessons from the Trenches

AUGUST 21, 2018

Once you have identified your critical event, you can then design your product, marketing and promotion activities to drive users towards performing the desired action or chain of actions. A product usage interval is the frequency with which you expect users to use the product.

Events 150

Events Data Visualization Onboarding KPIs Reporting Tools 150

Pragmatic Marketing

JANUARY 3, 2017

It was the start of a brutal journey—from failed startup founder to gainfully employed product manager. Out of instinct, he resorted to the kind of product thinking he had spent four years practicing: He treated his job hunt as an exercise in finding product/market fit.

Product Management 70

Product Management Product Manager Management Management 70

Userpilot

JULY 9, 2021

Continuous Discovery Habits by Teresa Torres teaches you how to set up a continuous discovery system within your organization with actionable exercises. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. Marty Cagan, Author of Inspired.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Sachin Rekhi

AUGUST 4, 2021

Some mentioned that while they had worked as a PM at startups for several years, they felt they still lacked the skills and tools to reach the next level in their career growth. And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Sachin Rekhi

JUNE 1, 2017

I knew nothing about technology companies, nothing about startups, nothing about the various role in the industry. I wanted my scope to be larger across an entire product. I had learned that product marketers had a focus of the entire product and were far more customer-facing. And I did exactly that.

Technical Review 109

Technical Review Software Review Research Software Reporting Tools 109

ProductPlan

APRIL 9, 2020

Useful for breaking into brand new markets. Smaller startups may only be able to use one or two efficient and cheap methods, whereas massive companies will be able to do much more. Use it with your product marketing manager. This exercise will also be vital for finding your product-market fit.

Product Research 105

Product Research User Testing Research Software Data Visualization 105

SidsAvenue

JULY 24, 2020

Thanks to the internet, various concepts like Customer segments, Lean startup, Product management strategy, Agile, Hook framewor k, Business model canvas, etc. If you fail to understand when the Customer need arises and how is it fulfilled, you will fail to find the magical "product-market" fit.

Customer Feedback 52

Customer Feedback Customer Experience User Testing Agile 52

Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81

Article User Testing Product Research Technical Review 81

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?

User Testing 120

User Testing Product Marketing Marketing Software Review 120

The Basics of Product Management

JUNE 30, 2020

If the product is only in the initial stages, just send out a simple survey asking people if they would use your product. It would be great way to validate your product hypothesis. This is also a good way to find the elusive product market fit. Market Research. Competition Analysis. And that is a good thing.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Brian Balfour

SEPTEMBER 26, 2017

When answering case exercises, explain how you would use the given data and ask for any data that seems important but hasn’t been shared. For instance, if you’re interviewing at a startup and you want to assess its level of Product-Market fit, you could ask what the retention curves looks like.

User Testing 65

User Testing Product Research Customer Feedback Customer Experience 65

Mind the Product

MAY 25, 2018

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. This is what we did. What did we Learn?

User Testing 113

User Testing Weak Development Team Onboarding KPIs Customer Experience 113

Product Bookshelf

AUGUST 22, 2016

Transform yourself into an ‘idea person’ by looking for inspiration with everyday activities and creative-thinking exercises. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. IDEA : The Lean Startup movement generated new and valuable ideas in product development.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

The Product Coalition

JANUARY 12, 2020

But if you go through the crazy exercise of keep going, there’s some sweet spot between they showed up and they opened the door and I went to space. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an I would show up at the airport and you’d be there with Elon Musk and you’re saying, “You’re going to space.”

Customer Experience 78

Customer Experience User Testing Technology Books 78

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

JUNE 21, 2019

As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Her CV is impressive: VP of Marketing at several successful high-growth startups, an executive at 3 global tech giants, and 16 products launched to market over her career.

Positioning 56

Positioning Books User Testing Weak Development Team 56

The Product Coalition

JANUARY 10, 2021

If this is you, I have a simple tool you can use to articulate why things ( might ) take as long as they do, explain it in a way that is helpful to those who are unfamiliar with software development, and finally, provide a simple 5 minute exercise you can do each week to get a bit faster. don’t just complain. so be reasonable.

Reporting Tools 112

Reporting Tools Product Management Product Manager Customer Experience 112

Andrew Chen

OCTOBER 31, 2016

I gave some my 2 cents based on my experience helping startups and growth folks. This exercise shows a level of detail and thinking that indicates that you’ve mastered what you’re doing, versus that you’ve read all the blogs. They asked a great question – how do you interview for growth folks? Growth Interview Questions.

User Testing 92

User Testing Weak Development Team Technical Advisors Analytic Tools 92

Userpilot

SEPTEMBER 8, 2021

Product tours are a useful tool for SaaS companies in 3 main areas: New user onboarding. Most SaaS teams create product tours in order to show their new users around their product. Product marketers often find that a good product tour ensures that more new users activate. Get a demo today! Userguiding.

Analytic Tools 94

Analytic Tools Feedback Software Onboarding KPIs Software Review 94

Intercom, Inc.

SEPTEMBER 19, 2019

It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. A lot has changed since Close started teaching people and startups how to sell. We’re not really a startup anymore. to Close.com.

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184

Andrew Chen

MARCH 21, 2016

Sean was already working with startups like DropBox and EventBrite. They’d say something like, ‘This is Sean, he’s kinda like a VP of marketing.’ “The folks that pioneered growth hacking were those that kept building products after the dot com bubble crashed. When times got tough, startups became lean.

User Testing 56

User Testing Customer Experience Analytic Tools Reporting Tools 56

Andrew Chen

JANUARY 9, 2020

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Why startups are hard – the math of venture capital tells the story. Is your startup idea already taken?

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

The Product Coalition

MARCH 10, 2024

An Israeli startup, Sightful, uses a similar concept of screens displayed in space for another use case — productivity. That’s what this exercise is about. Everything Is a Choice was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.

Entertainment 122

Entertainment Technical Review Strategy Vision 122

Intercom, Inc.

JUNE 3, 2021

” And in Intercom and elsewhere, we’ve been thinking about what that actually means for startups, for seed-stage companies, all the way through to mid and late-stage companies. Let’s just take, as a target case, a PM or a manager of PMs in a startup who’s being told, “Hey, let’s go and accelerate.”

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

DECEMBER 5, 2021

Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Vision 143

Vision User Testing Startups Consulting 143

The Product Coalition

JANUARY 8, 2023

When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation. It’s not a fill-the-blanks exercise that you simply complete and that’s it. It read “we focus on the SaaS market”. We’ll get back to that in a minute.

Product Strategy 116

Product Strategy Strategy Research Software Product Research 116

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Of course, the content burden is significant and thus is more appropriate for well-funded startups.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

APRIL 25, 2019

If you’re reading this, you might be familiar with Paul Graham’s famous article “ Startup=Growth ,” where he lays out the difference between traditional businesses and startups. Paul Graham puts it like this: “A startup is a company designed to grow fast”. Each approach exercises a different muscle.

Data Visualization 136

Data Visualization Research Software Reporting Tools User Testing 136

Intercom, Inc.

OCTOBER 1, 2020

If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Userpilot

OCTOBER 16, 2023

Experiments help drive product success in many ways. They help you decide based on data and metrics rather than guesswork, ensure organizational agility, and give you a better chance of achieving product market fit with your target customers. An answer you’ll be familiar with in product management: it depends.

User Testing 95

User Testing Data Visualization Product Research Feedback Software 95