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How to Use Concept Testing UX to Build Successful Products?

Userpilot

Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. In monadic tests, participants provide in-depth feedback on one concept only.

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How Software Products are Created in Test Kitchens

The Product Coalition

The value of a test kitchen when creating a product is immense. The ability to test and iterate based on real usage with real users is invaluable to getting to the root of a problem, understanding a user’s existence, and removing friction. So, what does a product test kitchen look like?

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Susan Stavitzski on Customer Discovery: How to Test Assumptions and Uncover Opportunities

Userpilot

How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki.

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Five Essential Skills for Product Marketing Managers

PMLesson's Ace the PM Interview

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

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In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.