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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Summary of some concepts discussed for product managers [6:35] What is a customer use case?

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

To give you a general idea of where the mobile playing field is today, here are a few 2020 stats from our friends at App Annie : App Annie’s State of Mobile report is a fantastic place to start when looking for a general lay of the land and high-level stats. Invest more in the right tools. However, we think NPS alone isn’t enough.

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Permission To Stay Focused

Mironov Consulting

Some context: The typical product manager ( PdM ) gets dozens of new requests and demands and ideas and suggestions and escalations and bug reports and customer complaints and ChatGPT-generated word salads each day.  Crack the WIP Agilists and systems thinkers call this the WIP/Work in Progress.  There’s

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Product in Practice: Tackling Big Hairy Product Challenges with Continuous Discovery

Product Talk

Her exposure to the product team —and the departure of a previous product manager—sparked Lisa’s interest and led to her stepping into the product manager role right around the time that Teresa began working with the product team as a discovery coach. We realized we needed to build that trust into the product itself.”.

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. Align on opportunities before diving into solutions.

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Leading without Being the Boss: Tips for Product People

Roman Pichler

For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

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Understanding Product Management

The Product Guy

In the above section, we discussed the competencies of a Product Manager. The competencies vary as you grow in the product organization from a Junior PM role to a VP, Products. As you climb the ladder, primarily the focus changes from solution and execution to strategy. Product Strategy.