Alchemer Mobile

DECEMBER 17, 2021

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!). Customers want to know you’re not just hearing their feedback—you’re acting on it, too.

Feedback Software 240

Feedback Software Customer Feedback User Testing Product Research 240

Alchemer Mobile

JUNE 16, 2022

A tool that analyzes customer feedback data – both qualitative and quantitative – takes the guesswork out of the equation. It allows you to accurately hear the voice of the customer so that you can react to feedback at scale. Use real-time data and feedback to prioritize your product roadmaps.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Mind the Product

OCTOBER 23, 2018

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. One of many, many roadmaps. Yet most roadmaps have a big problem in common. The Wrong Conversation.

Roadmap 195

Roadmap Development Feedback Software User Testing 195

The Product Guy

JUNE 20, 2019

It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects. Defining a discovery process will help immensely with the validation and feedback loop!

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

Userpilot

MAY 17, 2022

Closing the customer feedback loop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. Do you collect feedback and user sentiment regularly and act on insights? Customer feedback is the opinion that customers have after using your product or service.

Product Research 98

Product Research Feedback Loop Feedback Software User Testing 98

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Ultimately, consumer feedback doesn’t matter without taking action. Close customer feedback loops. Capturing, analyzing, and acting on feedback are the first steps.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness. Philip Kotler.

Product Research 183

Product Research User Testing Marketing Weak Development Team 183

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision 148

Vision Product Research User Testing Roadmap 148

The Product Coalition

NOVEMBER 14, 2023

roadmaps?” Executing a product roadmap requires more. A product lifecycle describes the stages a product goes through, beginning when the product is a twinkle in a product manager’s eye to its eventual retirement from the market and the continuous evolution between. No successful product makes it to market without both.

Feedback Software 147

Feedback Software Roadmap Product Research User Testing 147

Melissa Perri

JULY 23, 2024

I review strategies and roadmaps. Then we put together a roadmap for change, and I check in with them along the way as they transform. Inability to Scale : Difficulty in scaling operations effectively to meet growing demand or market opportunities highlights weaknesses in organizational design and adaptability.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Sachin Rekhi

OCTOBER 29, 2018

Probably the most frequent question I get from product managers is around how to successfully prioritize a product roadmap. I think when folks come to me with this question they are often looking for a formula they can apply or at least an algorithm they can go through to prioritize their roadmap. Customer obsession. Vision obsession.

Roadmap 144

Roadmap Feedback Software Customer Experience Customer Feedback 144

Alchemer Mobile

JULY 13, 2021

But product experience requires a company-wide effort that includes customer-facing teams like customer success, marketing, and account management. Retention analysis to validate your product roadmap, gauge how long it takes customers to find value, and set benchmarks for long-term retention goals. Gather and act on customer feedback.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Alchemer Mobile

APRIL 21, 2022

While correlation isn’t causation, looking at overlapping data points can help us infer what bets paid off for mobile product teams, along with where they can adjust their roadmaps to improve. In 2021, there was correlation between interaction rates and retention rates. There was a 9% increase in the number of surveys sent in 2021 from 2020.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Intercom, Inc.

JUNE 20, 2018

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow.

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. And you can always feel product/market fit when it is happening.

User Testing 179

User Testing Product Research Product Marketing Customer Feedback 179

Alchemer Mobile

MARCH 9, 2022

To launch a voice of the customer initiative, product managers and mobile marketers should launch intelligent mobile surveys that target the right people at the right time within the app experience, offer two-way communication channels like a message center, and keep a consistent pulse on customers sentiment.

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Alchemer Mobile

AUGUST 26, 2021

This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback. In-app feedback is also immediate, so you get insight into what’s happening in real-time. Why you should be collecting in-app feedback.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

DECEMBER 8, 2022

Here are some ways in which we recommend you deliver customer love in the winter months to boost consumer happiness: Close the feedback loop. Probably the most overlooked, yet easiest, opportunity to foster strong relationships with your customers is simply closing the feedback loop.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Split

JUNE 14, 2024

It’s never been more important to prioritize customer feedback when iterating on new features. Customer feedback can fine tune your product roadmap. Receiving this feedback and acting upon it quickly can be the difference between an exiting new product or feature, or a project that is stuck in the mud.

Product Research 52

Product Research Feedback Loop User Testing Customer Feedback 52

Userpilot

APRIL 16, 2025

Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. You dig in and notice a sharp drop-off among marketing-qualified leads. Your roadmap, now skewed by partial data, doubles down on solving the wrong problem.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

AUGUST 27, 2020

For many mobile product managers, their biggest goal is to create a realistic product roadmap and hit key milestones on time. Success is understanding how the product fares in the market, and being able to adjust properly, pivot, and quickly make decisions based off of customer feedback.

User Testing 246

User Testing Product Research Feedback Software Research Software 246

Alchemer Mobile

AUGUST 19, 2024

Prioritize Roadmap Items Based on Internal Opinions: Do your best to ensure that prioritization is driven by customer needs rather than internal politics or preferences. Regularly reassess the product roadmap and ensure alignment with evolving customer needs. Closing a feedback loop happens in phases.

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

Intercom, Inc.

FEBRUARY 13, 2018

A strong sales and product feedback loop avoids both scenarios. As your sales team scales and plays a larger role in representing the voice of your customers, an open line of communication aligns your product strategy with your addressable market. You’ve also categorized customer feedback and prioritized it based on real data.

Product Research 192

Product Research Feedback Software Customer Feedback User Testing 192

Intercom, Inc.

OCTOBER 8, 2020

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Yet that hasn’t stopped them making big inroads into the enterprise market. Aligning sales, marketing, and product teams.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

UserVoice

APRIL 4, 2017

The litany of tasks on a PM’s plate can seem overwhelming at a glance, but the market has responded to these challenges with a number of specialized solutions that many PMs now consider indispensable in their day-to-day. Product Roadmap Visualization Tools for Product Managers. Data Analysis Tools for Product Management.

Research Software 286

Research Software Analytic Tools Feedback Software Data Visualization 286

Userpilot

FEBRUARY 20, 2024

What is a data product roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a data product roadmap and the traditional approach is the former relies heavily on data. How do you build one?

Data Visualization 105

Data Visualization Feedback Software User Testing Research Software 105

Alchemer Mobile

MARCH 29, 2022

In 2022, Healthcare brands should continue leveraging their mobile apps to target Fan and Risk segments for feedback, while acting on what they learn and closing the feedback loop when changes are made. Additional reading and resources. 6 Ways Healthcare Apps Have Changed the Medical Industry.

Healthcare 262

Healthcare User Testing Feedback Software Customer Feedback 262

Johanna Rothman

NOVEMBER 9, 2023

Strategy and Product Feedback Loops Many of my middle-management and senior leadership clients want certainty about future work. That's one of the reasons they create huge backlogs and long roadmaps. Yet, even those backlogs and roadmaps don't offer certainty. All I can do is use the various feedback loops in my business.

Agile 129

Agile Product Research Feedback Loop Consulting 129

Alchemer Mobile

JUNE 14, 2022

Only 12 percent of marketers send NPS surveys to customers at specific points in their customer lifecycle. If marketers send NPS surveys immediately after an event takes place, they can gauge customer emotion when the experience is fresh. 5: Close the loop. Most responses are not in real time.

Product Research 246

Product Research Feedback Software User Friction Customer Experience 246

Alchemer Mobile

NOVEMBER 29, 2018

By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Feedback Should Drive Your Product Roadmap.

Feedback Software 173

Feedback Software User Testing Customer Feedback Reporting Tools 173

Alchemer Mobile

JUNE 16, 2022

A tool that analyzes customer feedback data – both qualitative and quantitative – takes the guesswork out of the equation. It allows you to accurately hear the voice of the customer so that you can react to feedback at scale. Use real-time data and feedback to prioritize your product roadmaps.

Feedback Software 130

Feedback Software User Testing Customer Feedback Product Research 130

Userpilot

DECEMBER 12, 2023

Want to learn how to create a robust UX roadmap for your UX team ? We also discuss the benefits of UX roadmaps, present different types, and share top tips for building them. TL;DR UX roadmap is a strategic plan outlining UX initiatives and guiding the UX design process. What is a UX roadmap? UX roadmap.

Roadmap 105

Roadmap Customer Experience UX Product Research 105

The Product Coalition

APRIL 24, 2023

Feedback management means: Collecting feedback Centralizing it from the channels you receive it Analyzing it to draw insights Prioritizing feedback to act on Closing the feedback loop The purpose of feedback repositories is to help PMs with that second piece: centralizing customer feedback.

Feedback Software 143

Feedback Software Analytic Tools User Testing Customer Feedback 143

Usersnap

MARCH 24, 2025

Each stage is essential for transforming an initial concept into a market-ready product, while continuous discovery ensures ongoing insights and refinements, making it a continuous loop rather than a linear process. Improves product roadmap planning Ensures teams focus on the right priorities.

Product Research 52

Product Research Data Visualization Customer Feedback User Testing 52