Lenny Rachitsky

JANUARY 16, 2024

These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. Please send us feedback (or leave a comment ) on anything you think we’re missing, or anything unique about your business that caused you to modify the equation you use.

User Testing 121

User Testing B2C Outbound Feedback Software 121

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. What are those 8 dimensions for startup onboarding strategy? it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps.

Startups 123

Startups Strategy Technical Review B2B 123

UX Studio: Product Management

JULY 29, 2021

Knowing how to sell UX research is an important part of every UX researcher’s toolkit. I didn’t get into research to end up doing sales,” might you say. First, we’ll start by seeing how knowing how to sell research will help you in your UX journey. Working for a startup. I’m sure you haven’t. Going Freelance.

Research Software 111

Research Software User Testing Product Research UX 111

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

B2B Product Management

DECEMBER 6, 2016

Finance), you can also contribute to high-tech Product Management, although the focus will be much different. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45