Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Product Management University

NOVEMBER 6, 2018

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Let’s start with the ultimate goal of a product manager. Step back for a minute and consider the expectations heaped on most product management organizations.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 94

User Testing Feedback Software Research Software Product Marketing 94

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review 157

Technical Review Product Management Product Manager Research Software 157

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 83

Feedback Software Research Software Product Marketing User Testing 83

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We train and reward product managers for skeptically pattern-matching across markets and large numbers of customers.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 97

Research Software Feedback Software Product Marketing Marketing 97

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 63

Feedback Software Research Software Product Marketing User Testing 63

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We train and reward product managers for skeptically pattern-matching across markets and large numbers of customers.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Mironov Consulting

MAY 18, 2024

Let’s imagine a Director of Product responsible for a portfolio, with 5 product manager direct reports matched to 5 stable maker teams.    UNFILLED PRODUCT POSITIONS There are thousands of talented product folks between gigs, looking for their next adventure. 

Technical Advisors 59

Technical Advisors Technical Review Weak Development Team Product Research 59

Userpilot

JULY 27, 2023

Chief Operating Officer: Responsible for overseeing day-to-day operations, providing strategic advice, and managing the company’s operations. Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams.

Research Software 94

Research Software Feedback Software Analytic Tools Onboarding KPIs 94

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 93

Analytic Tools Data Visualization Research Software Feedback Software 93

Userpilot

JANUARY 21, 2021

Drawing a clear line between a product owner vs. product manager can be tough, given their varying roles from company to company. Despite any difference in roles, both the product manager and the product owner share a common goal: building products that create value for the stakeholders. In a hurry?

User Testing 97

User Testing Customer Feedback Onboarding KPIs Product Management 97

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 75

Research Software Data Visualization User Testing Marketing 75

Alchemer Mobile

NOVEMBER 10, 2022

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. UserVoice enables product teams to work more effectively alongside customers, customer support, success, and sales teams to better inform the product development process. Watch the full video here.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Mironov Consulting

SEPTEMBER 14, 2020

Failure modes that often come up: Exec teams don’t know what Heads of Product do, or want someone who will “make development more efficient”. They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. Each department wants to hire in its own image.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 85

User Testing Product Research Feedback Software Customer Feedback 85

Alchemer Mobile

MAY 7, 2020

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. UserVoice enables product teams to work more effectively alongside customers, customer support, success, and sales teams to better inform the product development process. Watch the full video here.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Inflated Authority.

Product Research 70

Product Research Product Management Product Manager Research Software 70

The Product HQ

APRIL 20, 2024

Becoming a director of product requires years of experience managing products and working with other product managers. That gives you the experience and expertise to get to the next level, where you start managing other product managers. Then you’ve come to the right place.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

ProductPlan

JUNE 15, 2020

From product manager… to a venture capitalist? Let’s state the obvious first: Historically, that has not been the typical career path for a product manager (pm). When they’re recruiting new associates or partners to join their investment team, venture-capital firms don’t look for product professionals.

User Testing 73

User Testing Product Management Product Manager Customer Feedback 73

Userpilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

Feedback Software 96

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 96

Userpilot

MARCH 29, 2024

Word-of-mouth marketing : Word-of-mouth marketing is a viral marketing strategy that relies on customers sharing their product experience with others. For instance, you can induce customers to share their positive experiences with your product on social media. Userpilot's AI launch on Product Hunt.

Branding 91

Branding Analytic Tools Feedback Software User Testing 91

Product Innovation Educators

MARCH 19, 2018

Cutting through role confusion to create successful products. My mission is to inspire and equip product managers to have greater influence in their organizations and over product. I call this helping product managers to become product masters, and that is what both this podcast and the training I provide are about.

Research Software 63

Research Software Feedback Software Product Management Product Manager 63

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Summary of some concepts discussed for product managers. [1:49]

Product Research 80

Product Research Differentiation Customer Feedback Data Visualization 80

Mind the Product

OCTOBER 19, 2016

How can a product manager make effective decisions about the direction of their product? And how do they make sure that any investment will adequately consider future movements of both the market and the competition? How do they adequately weigh up all the variables to select the best solution from the available options?

Product Management 81

Product Management Product Manager Technical Review Customer Experience 81

The Product Coalition

JANUARY 10, 2021

Have you heard this before as a product manager? I didn’t count roles like Product managers, scrum masters or operations staff, I just counted engineering and design roles and found that everyone I called about 25%?—?35% Don’t ask for millions of developers if you don’t even have product-market-fit yet.

Reporting Tools 111

Reporting Tools Product Management Product Manager Customer Experience 111

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Summary of some concepts discussed for product managers. [1:49]

Product Research 62

Product Research Differentiation Customer Feedback Data Visualization 62

Product Innovation Educators

DECEMBER 12, 2022

How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning the perspectives of stakeholders on a product project is desirable as well as difficult.

Product Research 83

Product Research Workshop User Testing Management 83