The Product Coalition

OCTOBER 2, 2024

Hamburg, Germany Stefan studied Agricultural Economics in Hamburg, Germany. “I That’s why I focused my studies on consumer behavior and trends.” After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team.

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

BrainMates

OCTOBER 20, 2024

One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery. A Case Study in Closing the Gaps: Amazon Amazon is often cited as a leader in delivering seamless customer experiences.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Product Innovation Educators

NOVEMBER 2, 2020

Studying for the NPDP certification was my way to accomplish this. I studied for the New Product Development Professional (NPDP) certification, and that was such a lightbulb moment for me that I now train others to earn the certification. Market Research. Studying for the NPDP certification was my way to accomplish this.

Certifications 189

Certifications Research Software Product Manager Product Management 189

The Product Coalition

SEPTEMBER 21, 2020

Amazon, Netflix and Google have dedicated considerable resources to create an experimentation framework and culture to inform their business decisions. Use data to scope and prioritize ideas fairly - Using a consistent framework with data enables the team and the wider organization to align on the same objectives and priorities.

Customer Experience 167

Customer Experience Data Visualization User Testing Product Research 167

The Product Coalition

MARCH 24, 2021

This is why I combine several good practices and frameworks to my own ‘Target Customer Scenario Canvas’ (figure 2). This the turning point where everybody and everything is focused on winning the target niche market as fast as possible. Marketing Success Through Differentiation?—?of Sources: (1) Levitt, Theodore. of Anything.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Arkenea

APRIL 10, 2025

This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

The Product Manager

DECEMBER 20, 2024

Concepts like market research, gamification, growth loops, and development frameworks all make sense in theory , but what do they look like in the real world? The post 5 Product Management Case Studies We Can All Learn From appeared first on The Product Manager.

Product Manager 52

Product Manager Product Management Product Research Market Research 52

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

JANUARY 24, 2018

Since then, I studied a lot about UX, product management, design thinking, agile, customer experience and a wide range of subjects that are related to delivering a great experience to the user. That is what I´m calling “magical framework”. Expectations of the market are getting higher and your product needs to meet them.

Framework 60

Framework User Testing Customer Feedback Customer Experience 60

Userzoom

JULY 31, 2019

What does this mean for the research industry? Like many other industries, the research industry ( whether market research or user research ) can possess less than optimal operating processes, data silos, and transactional inefficiencies. How will Blockchain change the way we conduct research?

Research Software 56

Research Software User Testing Reporting Tools Data Visualization 56

The Product Coalition

JULY 6, 2022

It’s an actionable framework to achieve this product-market fit. It is a process that is used in startups and can be used in any organization but is especially useful when there is a limited budget or time to get products to market. There is more market research done and the product is built based on the research and needs.

Startups 158

Startups User Testing Product Research Feedback Software 158

The Product Coalition

NOVEMBER 27, 2023

Bowery Capital research found that vertical SaaS startups in the manufacturing, cannabis, transportation, and drones industries are expected to see continuing growth. The education industry has a sizable market, but expansion is constrained by intense competition and fewer opportunities. Conducting market research is also essential.

Research Software 148

Research Software Feedback Software Reporting Tools User Testing 148

Intercom, Inc.

OCTOBER 15, 2020

Our previous conversations with Bob have covered how to unpack customer motivations and the Jobs-To-Be-Done framework (of which he was one of the principal architects). Talk to me about this idea of the “struggling moment” on your framework? I think the other part is marketing. Understanding the struggling moments.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Userpilot

AUGUST 12, 2024

There, he’ll share his framework to: Position your product. On October 8th, Anthony will guide you through his value proposition framework and explain how to position your product on your website more effectively. This talk is for founders, product managers, marketers, or anyone interested in product marketing.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Intercom, Inc.

NOVEMBER 20, 2018

The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

AUGUST 22, 2024

How did Maja Voje get started in growth marketing? She holds a Bachelor’s degree in Marketing and an MBA from the University of Ljubljana. She also studied marketing management at Vienna University and business administration at Shanghai University through exchange programs. Maja has a solid educational foundation.

Books 105

Books User Testing Analytic Tools Feedback Software 105

UX Planet

FEBRUARY 22, 2024

UX management best practices, from interviews and case studies with experts. You’ll learn: How design strategy can be used as a vehicle to communicate corporate strategy How to plan and conduct primary market research and how to analyse the results How to create usable models and frameworks for gathering user feedback and testing solutions.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Alchemer Mobile

FEBRUARY 2, 2021

Participating in these groups is a great way to conduct market research (What is your target market talking about? Whatever it is, spend some time creating a framework for measuring success for your app. There are several in-app solutions to choose from, but we recommend in-app messaging and/or market research surveys.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. The SMART goal-setting framework. Industry reports.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. Usability Studies—You need tools to test and verify.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

AUGUST 18, 2024

Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need. As part of your research, you also need to study the wider market.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

UX Studio: Product Management

AUGUST 17, 2018

This guide shares an overview of the processes and a few tips for those who have just started out, as well as for those constantly planning and polishing their usability studies. Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. What is usability testing?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

ProductPlan

NOVEMBER 27, 2018

It’s advised that product managers learn about the various different frameworks, processes, and methodologies out there. The Journal Blog, for example, has built a page listing 11 great frameworks for product managers. Objective prioritization frameworks are helpful for many prioritization decisions.

Technical Advisors 97

Technical Advisors Product Manager Product Management Research Software 97

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework. Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Market research tools : Use comprehensive market research tools like Qualtrics to gather data on user demographics, psychographics, and market trends. Tracking in-app behavior with Userpilot.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Centercode

OCTOBER 28, 2020

A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years. Research and subsequent financial analysis revealed the following benefits to organizations: Reduced time to complete product evaluation studies with over $620K in labor cost-savings.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Userpilot

JULY 10, 2024

SMART goal-setting framework. Understand your target audience thoroughly Understanding your target audience is vital for effective SaaS product marketing. Conduct detailed market research to identify customer pain points, preferences, and buying behaviors. Notion’s case studies. Grammarly’s win-back email.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

UX Studio: Product Management

MARCH 19, 2021

As a group of researchers at uxstudio we tend to seek new methods and ideas that we can share with each other and use to improve our work. This year we’ve made this study method more formal and organized 3-month-long workgroups. Well-documented framework. Very similar to KANO and a bit to the QFD framework.

Product Research 109

Product Research User Testing Development Customer Experience 109

Userpilot

APRIL 21, 2024

’ To create my goals, I use the SMART framework. SMART goal-setting framework. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. It also includes case studies illustrating the benefits of the tool. by the end of May 2024.’

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

ProductPlan

OCTOBER 24, 2019

There are several personality-type models and frameworks for your study. For example, when you can spot the signs that a person is what the “DISC” personality framework calls a “D” (decisive) type, you will know that this person’s communication style is direct, fast-paced, and impatient. Tackle that learning project now.

Product Research 74

Product Research Product Manager Product Management Weak Development Team 74

The Product HQ

JUNE 1, 2024

Studying artificial intelligence and machine learning via a specialized course is a solid option to help you develop in the field. Some product managers leverage communication frameworks such as the one above to help structure how you approach user feedback with your product team. What skills should product managers have?

Artificial Inteligence 98

Artificial Inteligence Analytic Tools Research Software Feedback Software 98

The Product Coalition

JUNE 9, 2020

This provided the opportunity to build and lead a very talented product team and create the product marketing function. I’d been then asked to take over the marketing department on top of my previous responsibilities (product marketing and product management). To be honest, the 12 months that followed were very tough.

Research Software 90

Research Software Startups Product Research Customer Experience 90

DISQO

MARCH 6, 2020

Combining experimentation with market research. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. It’s not a rigorous practice by any means. Misusing data can be more dangerous than operating without data.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Intercom, Inc.

MAY 17, 2018

Bob Moesta pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90’s, alongside Harvard Business School Professor Clayton Christensen. In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202