Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Usersnap

OCTOBER 3, 2023

Positive UX differentiates products, prevents dissatisfaction-driven churn, and validates decisions through data-driven insights. Proactive issue detection , enhanced collaboration, design validation, and iterative progress contribute to effective, user-centered product management. What is Google’s HEART Framework ?

Customer Experience 59

Customer Experience Customer Feedback User Experience User Testing 59

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test.

Product Strategy 137

Product Strategy Strategy Product Research User Testing 137

Mind the Product

OCTOBER 14, 2019

Shipping product to 500 million users without knowing what strategy was? Sam Odio found himself in this position early in his career while working at Facebook Photos. How to create a good strategy. When you look at different frameworks for defining a product strategy there are so many possible definitions.

Product Strategy 111

Product Strategy Strategy Product Research User Testing 111

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used.

Research Software 230

Research Software Technical Review Technology Product Research 230

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

NOVEMBER 30, 2023

TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. It’s essential to build user-friendly products that satisfy their needs and offer a positive customer experience.

Product Research 97

Product Research User Testing Research Software Data Visualization 97

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Define strategic goals using the SMART framework to align with business needs.

Data Visualization 100

Data Visualization User Testing Customer Experience Analytic Tools 100

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ). How can Tesla sell more cars?

Product Strategy 98

Product Strategy Strategy User Testing Data Visualization 98

Bain Public

FEBRUARY 13, 2023

Its sustainable, repeatable planning & prioritization framework SOAP™ will be deployed making sure everyone is aligned, motivated, inspired, and ready to innovate. "We Our mission is to increase the potential already offered by Montréal’s startup ecosystem, in two ways: by extending its outreach and by multiplying its positive impact.

Research Software 52

Research Software Framework Roadmap Government 52

Product Management University

APRIL 8, 2024

Think of them as industry analysts for your vertical/horizontal market segments (with no direct product responsibility). The other 80% will be aligned to products and users in traditional product manager roles. Here’s why this structure is so critical to a stronger leadership position.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Portfolio and product strategy.

User Testing 218

User Testing Product Research Customer Feedback Customer Experience 218

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Bain Public

SEPTEMBER 17, 2020

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more.

Framework 52

Framework Leadership Customer Communications Definition 52

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework. Where do you start?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.”

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

ProductPlan

JANUARY 24, 2019

One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have.

Framework 68

Framework Customer Experience Research Software User Testing 68

Roman Pichler

DECEMBER 7, 2021

If, for example, developing the product requires the application of advanced machine learning algorithms, then you’d have to explore if appropriate machine-learning frameworks exist, or if it’s possible to develop the algorithms in house. Viability means that developing and providing the product is viable from a business perspective.

Artificial Inteligence 241

Artificial Inteligence Vision Wireless User Friction 241

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. If you cannot offer a product or service that your customer really wants, put your rivalry to one side and team up with a company that can! Sounds pretty obvious, right? Making a Plan. Making it Personal.

User Testing 66

User Testing Reporting Tools Data Visualization Customer Feedback 66

Product Management Unpacked

MAY 26, 2020

For example, a VP of member service may raise a product issue, which Claire may investigate through a service blueprint or product analysis. Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Product Innovation Educators

NOVEMBER 16, 2020

While it has since been updated many times, this is the body of knowledge I discovered in 2007 that led to many ah-ha moments for me as a product manager. It gave me a framework for integrating what a product manager does, and I have since taught it to many other product managers. . Today we are discussing strategy.

Strategy 121

Strategy Product Management Product Manager Framework 121

Userpilot

AUGUST 13, 2023

Examples of different prioritization frameworks. TL;DR A feature prioritization matrix helps product teams decide which features to develop next, focusing on high-impact features and resource optimization. There are a number of different prioritization frameworks , like RICE, Story Mapping, Opportunity Scoring, ICE, and the Kano Model.

Data Visualization 97

Data Visualization User Testing Customer Experience Feedback Software 97

Product Management University

AUGUST 15, 2023

That context of WHY customers need to do something strategically is not only important for product teams, but it’s equally important for marketing, sales and customer success teams. If you stick to the fact that agile is a development methodology and not a product management framework, it will have no impact whatsoever on your agile process.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Coalition

JUNE 26, 2023

We quickly realized we needed to redefine our product methodology to suit our distinctive position. Our customers, unfamiliar with product thinking and interviews, do not respond well to traditional discovery methods. Thanks for reading, and as always, please share your own experience with me.

Data Visualization 134

Data Visualization Customer Feedback Customer Experience Product Research 134

Userpilot

AUGUST 29, 2023

Even though both roles are responsible for ensuring that a product is successful, they do so in different ways. Product management is concentrated on creating value for users and managing the overall product strategy across the entire lifecycle. The product strategy should be based on the product vision.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. If you cannot offer a product or service that your customer really wants, put your rivalry to one side and team up with a company that can! Sounds pretty obvious, right? Making a Plan. Making it Personal.

User Testing 52

User Testing Reporting Tools Data Visualization Customer Feedback 52

Userpilot

FEBRUARY 29, 2024

Increase product adoption and stickiness. Create data-driven product strategies. Product/feature adoption rate. Create data-driven product strategies : Understanding how users actually use your product prevents you from making decisions based on assumptions or what you think is best. Feature usage.

Data Visualization 99

Data Visualization Analytic Tools Feedback Software User Testing 99

The Product Coalition

FEBRUARY 14, 2023

I’ve made the transition from an Analyst to a Product Manager (PM) , which is why many such aspirants often ask me for advice: How do I get into Product Management? What are the most important skills to learn for an entry-level position? Can you tell me more about your experience? if so, what would you build?

Customer Experience 149

Customer Experience Analytic Tools Feedback Software Product Management 149

The Product Coalition

FEBRUARY 12, 2024

Does it align with how your product will win in the market? For more on the topic strategy, here are two posts to review: Eight core elements of a winning product strategy Essential question that lead to a great product strategy Story —  Stories make the world go round. What significant risks do you foresee?

Technical Review 125

Technical Review User Testing Product Research Customer Feedback 125

Userpilot

NOVEMBER 23, 2023

Build a product that users love by delivering value and a good product experience. To be actionable, a product strategy should focus on specific user behaviors that create customer value. An outcome-based roadmap removes such constraints and prioritizes delivering a positive change to users’ lives.

Analytic Tools 100

Analytic Tools Feedback Software Product Research User Testing 100

Product Innovation Educators

NOVEMBER 15, 2021

Summary of some concepts discussed for product managers. [1:49] 1:49] How do we formulate a product strategy? The four key competencies of product management are execution, product strategy, leadership, and leveraging customer insight. That comes with a framework of decision-making.

Product Management 85

Product Management Product Manager Vision Management 85

ProductPlan

JULY 16, 2021

Product Manager’s Control of Employee Expectations. As a product manager, implementing an effective product strategy should remain a priority. Now that the roles have switched, you want to set up your product team for success, by developing your own product leader communication strategies.

Reporting Tools 108

Reporting Tools Onboarding KPIs Research Software User Friction 108

Roman Pichler

MARCH 11, 2020

Unlike a line manager, you usually don’t manage the development team and stakeholders as the person in charge of the product, and the individuals don’t report to you. You rely on them to design, implement, market, sell, and support the product. Consequently, do not neglect the product discovery and strategy work.

Leadership 244

Leadership Product Research Customer Experience Agile 244

Roman Pichler

MARCH 11, 2020

Unlike a line manager, you usually don’t manage the development team and stakeholders as the person in charge of the product, and the individuals don’t report to you. You rely on them to design, implement, market, sell, and support the product. Consequently, do not neglect the product discovery and strategy work.

Leadership 244

Leadership Product Research Customer Experience Agile 244

Userpilot

SEPTEMBER 28, 2022

There are many practical, effective goal-setting frameworks to draw from to inform your own goal setting. Locke & Latham’s five principles are another impactful framework. Remember, your product goals should be a tangible representation of your product vision. What – the outcome you’ll deliver.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98