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Product Management University
MAY 11, 2023
Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix! Download the eBook.
Product Management University
MAY 24, 2023
The cold hard reality is there are always going to be situations where you have to tap dance through a demo with little or no discovery beforehand. The demo meeting is on the calendar with little or no discovery. Free eBook: Top Down Customer Discovery – Uncovering THE BIG WHY!
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Product Management University
SEPTEMBER 10, 2023
As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Your Plan for Building Relationships With Customer Executives 1.
Product Management University
JUNE 8, 2023
Quantifying customer value can turn the “what have you done for me lately ” question into a productive conversation that results in higher renewal rates and higher sales of add-on products/services. If you’re a customer success manager, it’s a familiar scenario. The time for renewal is fast approaching on one or more accounts.
Product Management University
JUNE 21, 2023
It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. To that end, writing through the lens of the customer and what they do is far more beneficial than content that’s written through the lens of your product and the problems it solves. What gets their attention?
Product Management University
JUNE 5, 2023
The ultimate goal of your product and the contribution it makes to your organization’s top and bottom line is critical. Furthermore, the inward-facing product vision statements make for a terrible north star because the customer value component is nowhere to be found. When chaos ensues around product direction, priorities, design, etc.,
Userpilot
JUNE 13, 2022
Keeping up with the top SaaS blogs. Userpilot is a cloud-based product experience platform for product and customer success teams to increase product adoption and onboard users through personalized experiences. Product-Centric vs Customer-Centric: What’s the Difference, and How To Switch to a Customer-Centric Approach?
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