Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 80

Feedback Software Analytic Tools User Testing Strategy 80

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is PLG strategy? What is product-led growth?

Analytic Tools 91

Analytic Tools Feedback Software Onboarding KPIs Marketing 91

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

APRIL 29, 2024

TL;DR Segmentation is a process of grouping customers by shared characteristics. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Psychographic segmentation groups individuals according to their lifestyles, interests, and personality traits. Let’s dive in!

Analytic Tools 86

Analytic Tools Research Software Feedback Software Product Research 86

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Effective strategies on how to predict customer churn and enhance customer retention: Segment your customers to understand them better and gather data points to identify churn patterns. Poor customer service.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software User Testing 90

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Micromarketing is a form of marketing that is targeted at fewer people in a niche group. Micromarketing goes further to target specific groups within those niches.

Research Software 93

Research Software User Testing Customer Experience Data Visualization 93

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 83

Research Software Strategy Customer Experience User Testing 83

The Product Coalition

DECEMBER 2, 2021

Nothing from an app despite the likes of Deliveroo and Uber listing numerous similar results: This means that if your go-to-market strategy requires new people to find your information or content on a search engine and then to seamlessly start using your product?—?a Would you like to discuss the strategy for your mobile growth?

Research Software 171

Research Software Technology User Testing Strategy 171

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 91

User Testing Customer Feedback Customer Experience UX 91

Userpilot

APRIL 29, 2024

TL;DR Customer segmentation is the process of grouping users based on shared properties. For example, psychographic segmentation groups them based on their personality traits while behavioral segmentation – on their product usage. When combined with market segmentation, it makes your marketing strategy more efficient.

Customer Experience 92

Customer Experience User Testing Customer Feedback Analytic Tools 92

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. An effective adoption strategy involves setting goals, implementing product education , and measuring success.

Analytic Tools 86

Analytic Tools Feedback Software User Testing Data Visualization 86

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs. Product marketing involves bringing a product to market and aligning its messaging with customer needs.

Feedback Software 91

Feedback Software Research Software Product Research User Testing 91

Alchemer Mobile

DECEMBER 28, 2021

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Userpilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. Perform A/B testing to see which subject lines and messaging improves metrics. Why is a data-driven email marketing strategy important?

Data Visualization 86

Data Visualization Analytic Tools Customer Experience User Testing 86

Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place! Let’s get right into it!

Product Research 78

Product Research Onboarding KPIs Customer Experience Data Visualization 78

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 81

Feedback Software User Testing Customer Experience User Friction 81

Userpilot

AUGUST 28, 2022

Use interactive walkthroughs and in-app messages to provide continuous value and drive feature adoption and account expansion. 10 Strategies to enhance your customer value and increase customer satisfaction. Here are 10 strategies you can apply. With in-app messages, you can announce new features and updates right in the app.

Feedback Software 104

Feedback Software Customer Feedback Customer Experience User Testing 104

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. Use it to make better product decisions.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

OCTOBER 31, 2023

This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Multiply the result by 100 to get a percentage.

Feedback Software 82

Feedback Software Research Software User Testing Onboarding KPIs 82

Userpilot

NOVEMBER 19, 2022

So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. Here are 4 actionable strategies to improve your customer service KPIs: Use interactive walkthroughs to give step-by-step guidance to customers and reduce dependency on the support team.

Onboarding KPIs 93

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 93

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

The Product Coalition

MARCH 3, 2024

Think of it this way: instead of blindly sending generic messages to your entire customer base, you can deliver targeted campaigns that resonate deeply with their predicted needs and desires. Deliver impactful messaging : Anticipate purchase intent, predict churn risk, and tailor your message accordingly, boosting conversions and loyalty.

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

Product Management University

MARCH 30, 2023

Marketers generally answer that question by dividing potential customers into groups based on shared characteristics. Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. The two layers together give you a complete value message that speaks to both buyers and users in B2B.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

Enterprise 93

Enterprise Strategy Marketing Outbound 93

Userpilot

MAY 1, 2024

At its core, community building involves managing a group of individuals interested in a specific tool or goal in a private online space, focusing on the development of a brand community. Community building is a long-term strategy that requires careful thought. A Facebook group is a popular choice for building an online community.

Feedback Software 75

Feedback Software Customer Feedback User Testing Customer Experience 75

Gainsight

JANUARY 20, 2023

Building upon that strong foundation, you can also add digital-led strategies to critical moments such as revenue expansion opportunities and contract renewal. Let’s look at the moments of truth, and corresponding digital strategies, for both expansion and renewal.

Customer Experience 52

Customer Experience Strategy Customer Feedback Data Visualization 52

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 85

User Testing Customer Experience Customer Feedback Data Visualization 85

Userpilot

APRIL 26, 2022

As different customer segments adopt your product at different stages of its lifecycle, it is essential to select your product adoption strategies carefully. Before we dive into the strategies to drive adoption, let’s see what metrics you should measure to evaluate their success. 5 strategies to drive product adoption in SaaS.

Analytic Tools 95

Analytic Tools Research Software Onboarding KPIs Data Visualization 95

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? Read on to see what they’re doing right and why their strategies are so effective. Other strategies: surprise customers with gifts, and use customer loyalty programs of different kinds to keep users engaged with your brand. You’re in the right place.

Feedback Software 91

Feedback Software Customer Experience Customer Feedback Data Visualization 91

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Let's look at some SaaS marketing strategy best practices. #1 Not necessarily.

Feedback Software 110

Feedback Software User Testing Product Research Customer Experience 110

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Strategies that drive engagement and i ncrease customer retention : announce new features in-app, use in-app gamification to drive engagement, and use exit surveys to reduce churn. What does a software marketing strategy for SaaS looks like?

Feedback Software 91

Feedback Software Analytic Tools Research Software Software Review 91

The Product Coalition

SEPTEMBER 10, 2023

You can categorise presenters or storytellers into two groups — one has a large impact on the audience, and one often doesn’t. It crafts the whole message around that goal. It requires the ability to turn information into an exciting message through words and content. Once I realised this, I saw it everywhere.

Presentation 130

Presentation Data Visualization Messaging Customer Experience 130

Userpilot

MAY 17, 2022

We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. Customer pain points are diverse and can be grouped into categories: financial, related to the functionality of the product, the buying process, or support. Always be testing different in-app messages and formats.

Feedback Software 93

Feedback Software User Testing Product Research Customer Feedback 93

Userpilot

APRIL 29, 2024

In this article, we examine what makes SaaS renewal management so important and explore renewal strategies for preventing customer churn and increasing upsells. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Let’s dive right in!

Feedback Software 81

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 81