Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? It can provide growth, help clarify messaging that resonates with your ideal customer, and provide co-creation opportunities.

Branding 95

Branding User Testing Customer Experience Customer Feedback 95

Intercom, Inc.

JUNE 13, 2018

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. When resources are low, impact is key.

Events 205

Events Branding Customer Experience User Testing 205

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

APRIL 29, 2024

TL;DR Segmentation is a process of grouping customers by shared characteristics. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Psychographic segmentation groups individuals according to their lifestyles, interests, and personality traits. Let’s dive in!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

The Product Coalition

MARCH 3, 2024

Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Think of it this way: instead of blindly sending generic messages to your entire customer base, you can deliver targeted campaigns that resonate deeply with their predicted needs and desires.

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs. Product marketing involves bringing a product to market and aligning its messaging with customer needs.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Micromarketing is a form of marketing that is targeted at fewer people in a niche group. In this blog post, you’ll learn: What micromarketing is.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is PLG strategy? What is product-led growth?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 98

User Testing Customer Experience Customer Feedback Data Visualization 98

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? Read on to see what they’re doing right and why their strategies are so effective. Examples of customer retention from inspiring brands: Slack uses a simple onboarding process to engage customers and drive product activation. You’re in the right place.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Data Visualization 98

Userpilot

JANUARY 22, 2024

The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. A good product marketing framework has three main components: a go-to-market strategy , a product marketing strategy, and a growth strategy.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. Perform A/B testing to see which subject lines and messaging improves metrics. Why is a data-driven email marketing strategy important?

Data Visualization 98

Data Visualization Analytic Tools Customer Experience User Testing 98

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? Use interactive walkthroughs and in-app messages to provide continuous value and drive feature adoption and account expansion. Here are 10 strategies you can apply.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. An effective adoption strategy involves setting goals, implementing product education , and measuring success.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Data Visualization 98

Userpilot

MAY 21, 2024

Expect to learn specific strategies that enhance user experience and grow your bottom line. Developing a user-centric CRO strategy entails understanding user behavior and needs, optimizing the website’s performance, setting clear conversion goals, mapping the user journey , addressing user pain points, and optimizing webpage elements.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

APRIL 29, 2024

TL;DR Customer segmentation is the process of grouping users based on shared properties. For example, psychographic segmentation groups them based on their personality traits while behavioral segmentation – on their product usage. When combined with market segmentation, it makes your marketing strategy more efficient.

Customer Experience 105

Customer Experience User Testing Customer Feedback Analytic Tools 105

Userpilot

NOVEMBER 19, 2022

So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. Here are 4 actionable strategies to improve your customer service KPIs: Use interactive walkthroughs to give step-by-step guidance to customers and reduce dependency on the support team.

Onboarding KPIs 98

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 98

Userpilot

MAY 14, 2024

Intercom integration enables sending personalized messages and triggered experiences based on Mixpanel product usage data. This gives you a holistic view of all user interactions with your brand. You can also use the data to segment users and target them with personalized in-app messages or marketing campaigns.

Data Visualization 105

Data Visualization Embedded Analytics Analytic Tools Feedback Software 105

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . Affiliate marketing, where you partner with another brand to market your products. Paid media is marketing media that is bought and paid for by a brand. Examples include: .

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

Alchemer Mobile

APRIL 13, 2021

Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Despite the differences between subcategories, the Love Dialog had a positive impact on both consumer groups. Surveys and Messages. Popular Phrases.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Let's look at some SaaS marketing strategy best practices. #1 Not necessarily.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

The Product Coalition

OCTOBER 20, 2023

The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. Some consumers may not be receptive to your message if they do not feel like you are directly addressing them. How is AI used in marketing?

Data Visualization 104

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 104

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Engage customers with in-product messaging. What are customer engagement strategies?

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. Other strategies include using walkthroughs to help new users reach activation faster, creating an in-app help center, and providing top-notch customer support. Here’s why.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding.

Analytic Tools 105

Analytic Tools Feedback Software UX Data Visualization 105

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Strategies that drive engagement and i ncrease customer retention : announce new features in-app, use in-app gamification to drive engagement, and use exit surveys to reduce churn. What does a software marketing strategy for SaaS looks like?

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69