The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. K-means, DBSCAN), PMs can visualize market segments dynamically.

Artificial Inteligence 52

Artificial Inteligence Data Visualization User Testing Product Research 52

The Product Coalition

SEPTEMBER 21, 2020

10 guidelines to design high impact experiments. Often, other functions such as Marketing and Sales also use experimentation to identify target segments, optimize campaign performance and trial pricing strategies. Here are 10 guidelines to design high impact experiments. And when are experiments invalid?

Customer Experience 167

Customer Experience Data Visualization User Testing Product Research 167

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. Customers come with a set of expectations—whether it’s ease of use, reliability, or customer support—that are shaped by prior experiences, market trends, and your product messaging.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

freshtrax

APRIL 18, 2019

Influencer marketing plays an integral part in many companies’ marketing strategy and there is no exception for the Japanese market. Influencer marketing is pretty big in Japan but the rules are quite different from the ones in the U.S. These influencers were not even known in the Japanese market. 61K in 2017).

User Testing 85

User Testing Research Software Marketing Customer Feedback 85

Mind the Product

NOVEMBER 13, 2017

Jordan even did a study within his own company, and found that when one person handles product and project management, they spent around 80 percent of their time on project management tactics, leaving only 20 percent for product management market research activities that drive vision / ideation / prioritization.

Research Software 142

Research Software Product Manager Product Management Management 142

The Product Coalition

MARCH 19, 2021

Who is our target market? In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch. Branding is an important component of marketing, whether you’re an emerging or tenured brand. It’s good branding.

Development 138

Development Product Research Research Software Technical Review 138

Userpilot

MARCH 9, 2025

Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. However, because customer needs and market conditions are constantly evolving, customer research can’t be a one-time thing. Try AI assistance to get tips for creating and improving your surveys.

Research Software 82

Research Software User Testing Analytic Tools Feedback Software 82

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It’s a worthwhile investment.

Branding 98

Branding User Testing Product Research Data Visualization 98

Sachin Rekhi

NOVEMBER 14, 2016

I find product teams are usually pretty good at building useful experiences, identifying pain points through market research, industry expertise, and their own experiences. Similarly we've established a strong set of best practices around building usable experiences, through significant design methodologies and established guidelines.

Customer Experience 135

Customer Experience User Testing Customer Feedback Framework 135

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Market research has two goals.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Generation Focus

OCTOBER 15, 2018

This is my story of how I became trained in refugee status determination (RSD) interviews based on interrogation techniques used throughout Europe, and how I have applied this to market research interviews. It should be a strict guideline but not necessarily a script.

User Testing 76

User Testing Product Research Research Software Customer Experience 76

UX Studio: Product Management

NOVEMBER 9, 2017

Making decisions based on research results ensures getting decent ones. This article will provide a guideline to do UX research the right way. It will also break down some basic concepts related to UX research. . What is UX research? Most simply: UX research gets feedback from target audience/users about a product.

Product Research 95

Product Research Research Software User Testing Feedback Software 95

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Market research has two goals.

User Testing 84

User Testing Research Software Customer Feedback Product Research 84

The Basics of Product Management

JUNE 21, 2020

There are some guidelines that need to be kept in mind. We will cover these guidelines below. For example, a roadmap for external stakeholders focuses more on marketing a particular feature. Roadmap Guidelines. When working on the above guidelines, don’t forget the KISS principle.

Definition 59

Definition Roadmap Product Research User Testing 59

Userpilot

JANUARY 20, 2024

A message map typically includes a core message, supporting points, proof points, target audience, brand voice, and guidance on tailoring messages for different marketing channels. The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Generation Focus

OCTOBER 15, 2018

A Leap from RSD to Market Research: Applying interrogation techniques to market research interviews might seem a bit extreme, you certainly don’t want a market research participant to feel interrogated when interviewed. It should be a strict guideline but not necessarily a script. Evaluation.

User Testing 62

User Testing Product Research Research Software Customer Experience 62

Userpilot

MAY 27, 2024

Then, you need to identify market opportunities, correlate them with business goals, and ideate possible solutions. To leverage product thinking in product development , you can: Conduct user research to understand their needs, through feedback surveys , interviews, and social listening. Identify opportunities. What is the problem?

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

ProductPlan

FEBRUARY 3, 2022

A product ops manager (or team) exists to support the product team by: Facilitating user interviews and other market research. And putting product ops in charge of maintaining and updating documentation on processes, guidelines, and other critical materials creates significant time savings for PMs and the entire product team.

Product Research 105

Product Research User Testing Data Visualization Customer Experience 105

ProductPlan

SEPTEMBER 15, 2021

The assurance will provide you and your team with more time to focus on strategic initiatives, speaking with customers, launching new products, exploring new market opportunities. Your marketing team may need a release overview for August so they can plan their go-to-market strategy.

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Roadmap Data Visualization Research Software Feedback Software 98

Innovatemap

OCTOBER 27, 2020

While product design research and planning is a significant undertaking, it is vital in developing a design system that, once in place, is easy for internal product teams to utilize and will be referenced time and time again. The system is built upon information accumulated through extensive market research and user surveying.

Research Software 59

Research Software Product Research Customer Experience User Testing 59

Userzoom

JUNE 6, 2019

And finally, also the quality of the research results were affected, mostly due to not set standards of outcome. So, when teams wanted to do research by themselves, they were mostly on their own, without any guidelines or any support on best practices. And she’s worked with market agencies for market research.

User Testing 93

User Testing Research Software Product Research UX 93

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Estimating market demand and value. Are we targeting the right market? Usability tests check if people can use a product. When to do it?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

The Product HQ

JUNE 1, 2024

In simple terms, cross-functional collaboration happens when a group of people from different areas of an organization, such as sales, finance, marketing, and engineering teams, come together. Those with good time management capabilities balance everything on their plate while working on getting products to market.

User Testing 52

User Testing Product Research Product Manager Product Management 52

Generation Focus

OCTOBER 15, 2018

A Leap from RSD to Market Research: Applying interrogation techniques to market research interviews might seem a bit extreme, you certainly don’t want a market research participant to feel interrogated when interviewed. It should be a strict guideline but not necessarily a script. Evaluation.

User Testing 48

User Testing Product Research Research Software Customer Experience 48

Generation Focus

OCTOBER 15, 2018

A Leap from RSD to Market Research: Applying interrogation techniques to market research interviews might seem a bit extreme, you certainly don’t want a market research participant to feel interrogated when interviewed. It should be a strict guideline but not necessarily a script. Evaluation.

User Testing 48

User Testing Product Research Research Software Customer Experience 48

Generation Focus

OCTOBER 15, 2018

A Leap from RSD to Market Research: Applying interrogation techniques to market research interviews might seem a bit extreme, you certainly don’t want a market research participant to feel interrogated when interviewed. It should be a strict guideline but not necessarily a script.

User Testing 48

User Testing Product Research Research Software Customer Experience 48

Imaginary Cloud - Design

MARCH 31, 2022

The Product Design Process focuses on thorough user and market research before building a product, and the Google Design Sprint is a fast, 5-day intense method to accelerate decision making. Product design determines whether a product is successful or unsuccessful in business circles, market shares, and the company's reputation.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Usersnap

MARCH 19, 2019

Many software and internet companies with great product ideas and rocket high initial growth rates have failed to achieve product/market fit. The key reason behind lies not in quality management or financing, but in the incompetence to understand and meet the wants and needs of the market. Change management with Voice of Customer.

User Testing 76

User Testing Feedback Software Development Team Review Research Software 76

The Product HQ

FEBRUARY 1, 2023

The complete process of product development comprises of getting an idea from a mere concept to a complete product out in the market. From strategic planning to producing to marketing, product management happens to be a strategic role that comprises of everything. So, let’s get started. What is Product Development?

Weak Development Team 52

Weak Development Team User Testing Product Research Development 52

Atomic Spin PM

AUGUST 14, 2019

For a new product, this work involves, among many things, market research and refining the product owner’s vision. You may also choose to provide a design hypothesis to give designers on the delivery team a loose set of guidelines for building out high-fidelity wireframes.

Data Visualization 52

Data Visualization User Testing Agile Customer Feedback 52

Atomic Spin PM

AUGUST 14, 2019

For a new product, this work involves, among many things, market research and refining the product owner’s vision. You may also choose to provide a design hypothesis to give designers on the delivery team a loose set of guidelines for building out high-fidelity wireframes.

Data Visualization 52

Data Visualization User Testing Agile Customer Feedback 52

The Product Coalition

NOVEMBER 26, 2018

Techniques and guidelines to become a good storyteller. I didn’t build the story enough and made them understand that how much thinking and effort and market research we have put in to get to this solution and why it fits with the overall vision of the company. Narrate with passion, engage your audience. How to build your story?

User Testing 60

User Testing Customer Experience Product Manager Product Management 60

The Product Coalition

FEBRUARY 12, 2020

It could be because the market is always moving faster than we can, and we are constantly chasing it, or because to make an impact we are 100% dependant on other people (as much as I hate to admit it, even an amazing product strategy document won’t make an impact unless people adopt and implement it). I am sure you know how to do it.

Customer Experience 84

Customer Experience Product Manager Product Management User Testing 84

Modus Create

AUGUST 29, 2024

This can then help the product team understand the market they are operating in or what their potential customers might be looking for. This could give your enterprise the competitive advantage needed to take control of the market. More enhanced video capabilities? A text editor?

Weak Development Team 52

Weak Development Team Reporting Tools Development Fractional CTO 52

UX Studio

JUNE 30, 2023

San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency. They’re also dedicated to providing ongoing support for marketing and creative projects.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Centercode

APRIL 30, 2019

As you launch new programs, be sure to start small, establish the right expectations, and stick with your program guidelines even if stakeholders are initially reluctant to abide by them. Doing so requires regular interaction with the product organization.

User Testing 66

User Testing Product Research Customer Experience Customer Feedback 66