Handbook Marketing Product Management Product Research 
The Secret PM Handbook
MAY 5, 2017
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” By the end of this post you’ll have a much better context for thinking about “the product.”.
The Secret PM Handbook
NOVEMBER 29, 2017
” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. The “product management system of record,” I called it.). Even if you aren’t (yet) an expert in your product, talking to customers one of the best ways to create value.
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The Secret PM Handbook
FEBRUARY 20, 2018
When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product. When the sales team has the right product knowledge they can sell a lot more of your product. Product Knowledge Drives Successful Discovery Calls. Click To Tweet.
The Secret PM Handbook
MAY 5, 2017
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” By the end of this post you’ll have a much better context for thinking about “the product.”.
The Secret PM Handbook
OCTOBER 1, 2017
Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. Have you built something?
The Secret PM Handbook
NOVEMBER 29, 2017
” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. The “product management system of record,” I called it.). Even if you aren’t (yet) an expert in your product, talking to customers one of the best ways to create value.
Sequent Learning
DECEMBER 20, 2023
What is a Product Manager? The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.
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