The Secret PM Handbook

AUGUST 4, 2017

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. One test of a new framework is how well it explains “previous observations.” Breakthrough!

Framework 150

Framework Product Management Product Manager Weak Development Team 150

Product Innovation Educators

JANUARY 1, 2024

Insights for product managers on fostering innovation in corporate environments Today we are talking about how established organizations can innovate, resulting in new products and ventures. Joining us is Andy Binns, a management advisor, award-winning author, and speaker on innovation and change.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Strategy 98

Product Innovation Educators

MARCH 27, 2023

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Corning has a discovery process called Magellan.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

Bain Public

DECEMBER 14, 2021

Product managers are forever students; they are constantly seeking to learn and grow their skillset and knowledge. As the technology industry continues to grow, so much product managers so they don't fall behind. How do you know that you are making a product or service that your customers want?

Books 52

Books Research Software Product Research Reporting Tools 52

The Secret PM Handbook

SEPTEMBER 16, 2016

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).

Product Management 275

Product Management Product Manager Product Research User Testing 275

Product Innovation Educators

APRIL 10, 2023

The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. Then quantitatively test them.

User Testing 91

User Testing Healthcare Product Research Artificial Inteligence 91

The Secret PM Handbook

NOVEMBER 29, 2017

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. The “product management system of record,” I called it.). Even if you aren’t (yet) an expert in your product, talking to customers one of the best ways to create value. Problem space.

Product Research 170

Product Research Marketing Download Customer Experience 170

The Secret PM Handbook

AUGUST 11, 2017

That’s a question I actually got in a product management job interview a while ago. Without doing some research, we have no idea whether this is an aspirin problem, or an operating room problem. Then I’d go do some research on onboarding. Why aren’t customers successfully using our product?

User Testing 150

User Testing Research Software Product Research Download 150

The Secret PM Handbook

AUGUST 22, 2016

As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

The Secret PM Handbook

OCTOBER 1, 2017

Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. Have you built something?

Product Management 170

Product Management Product Manager Product Research Management 170

The Product Coalition

OCTOBER 19, 2017

If you are visiting this page, there are chances you might be seeking an answer to one of the following questions – Having completed my formal education, how do I start my career in Product Management? Coming from a non-related industry, how do I break into Product Management? I am an accidental Product Manager.

User Testing 60

User Testing Product Management Product Manager Product Research 60

The Secret PM Handbook

APRIL 19, 2017

I’ve started working on an online course on “writing for product managers.” These tips will help you make your product management writing more persuasive, easier to read, more engaging, and more effective overall. Let me know what would help you most in your product management writing. CC BY-SA 2.0

Product Management 186

Product Management Product Manager Management Management 186

Mind the Product

JANUARY 10, 2017

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. This is particularly important in large-scale organisations or when you build a customer-facing product. Write a Handbook. Release Notes.

Research Software 84

Research Software Analytic Tools Data Visualization Reporting Tools 84

The Product Coalition

AUGUST 14, 2018

In a product manager meeting at our organization recently, we were all handed the book Insipired: How To Create Tech Products Customers Love. Our leadership team had just started reading it and wanted all of the product managers to read it too. They asked if anyone had read it already, and I was the only one.

Product Management 60

Product Management Product Manager User Testing Product Research 60

Gainsight

APRIL 21, 2022

Since 2021, we have seen more product-led hypergrowth than in years past. Though the past two years were some of the most challenging times for businesses, it did not stop one of the most difficult seasons from producing hypergrowth for product-led companies. Product Experience . Creating a Product Roadmap?

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Secret PM Handbook

SEPTEMBER 1, 2016

Some general purpose mental models are very useful for product managers. Mental models for product managers. What about mental models for Product Managers specifically? What about mental models for Product Managers specifically? Mental Model Examples. Order of Magnitude.  “An

Product Management 199

Product Management Product Manager Management Management 199

The Secret PM Handbook

OCTOBER 9, 2018

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers. Often] not a great idea.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

The Secret PM Handbook

AUGUST 4, 2017

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. One test of a new framework is how well it explains “previous observations.” Breakthrough!

Framework 170

Framework Product Management Product Manager Weak Development Team 170

The Secret PM Handbook

AUGUST 18, 2017

Our product was not as strong as some of our competitors for managing agile projects. I love working with marketing and sales to make sure they can sell my products effectively. It was full of “Our product does X” and “Let me show you how our product does Y.” The account reps were not hitting quota on new logos.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

FEBRUARY 9, 2018

(This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process. They don’t have the problem your product solves, or they don’t have it badly enough to spend money to solve it. Marketing Uses Product Knowledge To Know Who To Target.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

The Secret PM Handbook

AUGUST 4, 2017

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. One test of a new framework is how well it explains “previous observations.” Breakthrough!

Framework 150

Framework Product Management Product Manager Weak Development Team 150

Product Innovation Educators

JULY 17, 2023

Lessons from the discoverer of Stage-Gate for product managers Today we are talking with a legend in product management. Besides his best-selling books Winning at New Products and Portfolio Management for New Products , he has published more than 130 articles on R&D and innovation management.

Telecommunications 94

Telecommunications Research Software Feedback Software User Testing 94

The Product Cafe

JANUARY 18, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. ☕ Thanks for reading Product Café Newsletter ☕️! They're all about bringing out the best in you.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold.

User Testing 102

User Testing Product Research Research Software Data Visualization 102

Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. If you have a few minutes, we’d really appreciate it if you could fill in our annual reader survey.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Gainsight

APRIL 2, 2021

Yet, one cohort of CS leaders exists that I’ve found to truly be special snowflakes: Customer Success teams in companies that employ Product-led Growth strategies. Because the product is so technical, the CS team includes the traditional CSM role as well as Technical Account Managers and Solutions Architects.

User Testing 52

User Testing Customer Feedback Analytic Tools Customer Experience 52

The Secret PM Handbook

JUNE 16, 2017

So I share this little bit of research with them: In a meta-analysis of 46 studies on debriefs (also called after action reviews or lessons learned), Scott Tannenbaum and Christopher Cerasoli found that when appropriately conducted, debriefs can lead to a 20-25% average improvement in performance. I need a 10x benefit.

Data Visualization 186

Data Visualization Customer Experience Research Software User Testing 186

The Secret PM Handbook

JANUARY 15, 2018

Successful customers, quality product, but bad sales. When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers, a product that worked – although a bit long in the tooth – and a good lead pipeline. But they had one big problem.

Demo 71

Demo Product Research Differentiation Engineering 71

DISQO

JUNE 15, 2015

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. However, startups are very different from large companies.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

DISQO

JUNE 15, 2015

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. However, startups are very different from large companies.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

The Product Coalition

MARCH 23, 2018

Where SaaS companies get prioritization wrong and a new approach to get it right There are many ways to prioritize what makes it onto your SaaS product roadmap and most of them are incredibly time-consuming and only done by your product teams. We also looked at some other research by Mind the Product and by Richard Banfield.

Feedback Software 60

Feedback Software Research Software User Testing Product Research 60

Mind the Product

APRIL 14, 2020

Building generic products. Management and task applications. Employee handbooks for Gitlab and Basecamp. The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers.

Feedback Software 27

Feedback Software Product Research Technical Review Entertainment 27

Mind the Product

FEBRUARY 1, 2019

getting a certification (be it scrum, agile, product, coaching … you name it). The list goes on and on – showing once again that our product community is made up of people who push themselves, are curious, and have a learning mindset. creating a community of practice for their organisation. getting a promotion. finding a new job.

CTO Coach 100

CTO Coach User Testing Research Software Certifications 100

The Secret PM Handbook

AUGUST 11, 2017

That’s a question I actually got in a product management job interview a while ago. Without doing some research, we have no idea whether this is an aspirin problem, or an operating room problem. Then I’d go do some research on onboarding. Why aren’t customers successfully using our product?

User Testing 170

User Testing Research Software Product Research Download 170

NextBigWhat

NOVEMBER 30, 2020

using product-led growth. Enter: product-led growth. 2/ Duolingo’s product-led growth was based on 3 main tenets: Gamification. Enter: product-led growth. 2/ Duolingo’s product-led growth was based on 3 main tenets: Gamification. Obsessive A/B testing. Feed everything to an A/B test.

User Testing 59

User Testing Customer Experience Product Research Education 59

The Secret PM Handbook

AUGUST 11, 2017

That’s a question I actually got in a product management job interview a while ago. Without doing some research, we have no idea whether this is an aspirin problem, or an operating room problem. Then I’d go do some research on onboarding. Why aren’t customers successfully using our product?

User Testing 150

User Testing Research Software Product Research Download 150

Intercom, Inc.

DECEMBER 10, 2018

In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. “Activating new users is far more than showing them how to use an app” Common use cases for in-app marketing include onboarding new users , introducing new features and collecting user feedback.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137