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Three Superpowers of a Product Manager

Mind the Product

The important message here is that you reserve time for each other and that everybody knows that this is the place and time to show up and discuss things. Write a Handbook. I have seen many honest attempts and promises between both parties to “meet more often” or to “keep each other in the loop”. Documentation Powers.

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Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

I knew what didn’t work well, and where errant error messages might appear. And you can find more on objection handling in any handbook on how to sell more effectively, like Dan Pink’s To Sell Is Human.”. The post Persuasion Tips: Pre-Handle Objections appeared first on The Secret Product Manager Handbook.

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What Successful Companies Do To Get Better Leads

The Secret PM Handbook

Review your company’s marketing message around your product. The post What Successful Companies Do To Get Better Leads appeared first on The Secret Product Manager Handbook. How the other alternative solutions might be failing them. Is it crafted so that the people who have the specific problems you solve are moved to action?

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3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Our goals throughout are: Imparting our product knowledge effectively to the sales and Marketing teams (and often to prospects directly), helping them understand how to use that knowledge, and refining our messaging as we test our theories in sales situations. Follow the rules.

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How do you Become a Product Manager?

Mind the Product

A few weeks ago, a friend messaged me for advice on becoming a product manager. If you’re still not sure where to start, go get a copy of Pieter Levels’ Bootstrappers Handbook and follow the exercises at the end of each chapter. I’ve been building digital products for nearly a decade now. So, I did, and this is it.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. This can be anything from in-app notifications and messages , to tooltips, splash pages, hard-coded user interface (UI) copy, banners or modals. If you go a step further and incorporate this feedback into the app, use in-app messages or notifications to let them know.

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How I Write

Sachin Rekhi

Strunk & White's handbook entitled The Elements of Style has been my biggest inspiration for writing prose well. Strunk & White's handbook shares specific writing rules to live by to help drive clarity and conciseness in your writing. I spend a lot of time working through word choice, transitions, tone, flow, and more.