Intercom, Inc.

MAY 6, 2019

As you add new features and make improvements, you need to consider how to help existing customers continue to see value with your product. 4 forces that influence product adoption. Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy.

Onboarding KPIs 196

Onboarding KPIs Customer Experience User Testing Research Software 196

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Optimize your marketing strategies. How to identify negative personas with Userpilot.

Feedback Software 80

Feedback Software User Testing Research Software Data Visualization 80

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. So how do you get started? This blog post will give you insights into: What a SaaS marketing plan is.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. How To Startup Your Own Software As a Service Company.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Userpilot

APRIL 25, 2024

If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! Market research lights the way, helping you collect, analyze, and understand information about your target market.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Product-led Growth – Productled. Ready to dive in?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. On the other hand, it is also easy to focus on how to build it, without giving enough thought to what you want to build.

Startups 126

Startups Feedback Software User Testing Product Research 126

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Subscribe to get the rest of the series.

User Testing 90

User Testing Strategy Product Research Outbound 90

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only.

Onboarding KPIs 97

Onboarding KPIs Product Marketing Marketing Data Visualization 97

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. This article will show you how to decide. The best product growth platform is Userpilot. The emergence of the product-led growth strategy.

Analytic Tools 92

Analytic Tools Research Software Data Visualization Product Research 92

Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it.

Research Software 83

Research Software Engineering User Testing Marketing 83

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. Plaid’s homepage today.

Data Visualization 116

Data Visualization User Testing Research Software Product Research 116

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. How to creatively market a new category. It’s super important to think early on about what strategy you have.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 89

Onboarding KPIs Strategy Marketing User Testing 89

Userpilot

JULY 2, 2022

How about combining the best of both worlds? Read on to learn what it is and how to implement it for your business. The industry average for trial conversions is 25% but aim for a higher conversion rate, especially if you’ve been in the market for a while. Wondering how to turn trial users into paying customers?

Analytic Tools 108

Analytic Tools User Testing Customer Experience Data Visualization 108

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Pragmatic Marketing

MAY 23, 2017

CEOs manage down; product managers influence across and up. Any power or influence product managers exert is based on their product, market or business expertise. The second misconception is that “CEO of the product” describes the reality of the product management function at most companies today.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Userpilot

APRIL 22, 2024

This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. TL;DR Product-led growth strategy is a business model where the product is the primary driver of engagement, retention, and acquisition. Book a demo today !

Feedback Software 83

Feedback Software Product Research Customer Experience Strategy 83

Userpilot

JULY 22, 2023

What is a land and expand strategy? How do you get started? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! What is the land and expand sales strategy?

Feedback Software 74

Feedback Software User Testing Strategy Onboarding KPIs 74

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Shifting over to the right hand end of the spectrum you have higher ARPU businesses (typically B2B Mid Market companies) like HubSpot and Zendesk.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 92

Onboarding KPIs Roadmap Marketing Feedback Software 92

Userpilot

AUGUST 23, 2023

While there’s merit to both product-centric and customer-centric business models, it’s impossible to fully capitalize on the customer-centric business model if you don’t have a well-defined customer value chain. How to perform customer value chain analysis in SaaS? Customer pain points. Decision-making.

User Testing 91

User Testing Customer Feedback Feedback Software User Friction 91

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. As a result they've differentiated their product on “All In One” since thats what mid-market customers care about. This leads to teams ignoring the other fits.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? How to collect first-party data? Another way?

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Customer Feedback 91

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? How to bring formal sales into a growing startup. Thanks to the explosive growth of products like Dropbox, Asana and Slack, the self-serve model has been all the rage for close to a decade.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. Here’s what pain and pull look like in practice: People pay you money: Several people start to (or offer to) pay for your early product, ideally people you don’t have a direct connection to. This is the mistake most people make.

B2C 97

B2C Customer Experience User Friction User Testing 97

Userpilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. You should consider the industry, company size, duration, and budget while structuring your marketing teams. A content marketing team for driving traffic and engagement through valuable content.

B2B 81

B2B Research Software Feedback Software Customer Experience 81

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Let’s dive in!

Branding 90

Branding Analytic Tools Feedback Software User Testing 90

Userpilot

APRIL 26, 2024

The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? In fact, buyers are willing to pay more for a product if they have a better customer experience.

Feedback Software 52

Feedback Software Analytic Tools Research Software User Testing 52

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

JULY 19, 2021

What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business. 5 cross-functional benefits of conversational support (and how to measure them).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129