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From first touch to qualified lead: How to use live chat for sales

Intercom, Inc.

For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. Using live chat for sales, you can: Qualify inbound leads using customizable bots that ask relevant, targeted questions. Marketing qualified lead (MQL). Sales qualified lead (SQL).

Inbound 245
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How to Build Custom Funnel Reports in SaaS

Userpilot

Our guide explains how to build and analyze funnel reports for actionable insights. TL;DR Funnel reports are analytical tools for visualizing the stages of the customer journey and analyzing how users progress from one stage to another. Here’s how to use it to build a funnel report. Let’s get to it!

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How to Build a Killer Product Microsite

Mind the Product

This provides a great platform for your inbound strategy to educate the target [.]. The post How to Build a Killer Product Microsite appeared first on Mind the Product. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally.

Inbound 195
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From Product Management Back to Strategy

The Product Coalition

One of the first things I did, for example, was to work with the salespeople on how to sell the product. Only four months after I joined, I gave a presentation in our annual sales kickoff about how to deal with things that our competitors are saying about us.

Strategy 138
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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. Narrower target audience with higher customer lifetime value.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!