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How to Build Custom Funnel Reports in SaaS

Userpilot

Our guide explains how to build and analyze funnel reports for actionable insights. TL;DR Funnel reports are analytical tools for visualizing the stages of the customer journey and analyzing how users progress from one stage to another. Here’s how to use it to build a funnel report. Let’s get to it!

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177
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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing? Shorter sales cycles.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Even with a clear vision, like HubSpot’s permission-based inbound marketing, forging the path for a new category is no easy feat.

Inbound 211
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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. Efficient outreach strategy. The bottom line is that, in B2B sales, speed is useless without control.

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From Product Management Back to Strategy

The Product Coalition

One of the first things I did, for example, was to work with the salespeople on how to sell the product. Only four months after I joined, I gave a presentation in our annual sales kickoff about how to deal with things that our competitors are saying about us.

Strategy 137
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Tactics to stay ahead of the curve and boost efficiency with proactive support

Intercom, Inc.

Here’s how they’re doing it. According to a commissioned study conducted by Forrester Consulting on behalf of Intercom in April 2021, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , 59% of support leaders and decision makers find a lack of proactive support to be a barrier to conversational support at scale.