Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

Alchemer Mobile

JUNE 16, 2020

If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Average inbound and outbound message volume. Usually, this is the easiest place for customers to quickly make changes to flight reservations and travel plans. Average app rating for travel apps.

Travel 147

Travel Feedback Software User Testing Customer Feedback 147

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Alchemer Mobile

MAY 27, 2020

Average inbound and outbound message volume. The bottom line is that product managers and mobile marketers in the retail category must have a baseline understanding of how their current performance stacks up with the marketplace – now, more than ever. Average app rating for Media apps. Average app review volume.

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 96

Product Research User Testing Customer Feedback Research Software 96

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 60

Outbound Inbound Engineering Reference 60

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Revulytics

FEBRUARY 12, 2019

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager? But can you be just a technical product manager or just a strategic one?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

The Product Coalition

MARCH 3, 2023

Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going. Each product offering will differ, and the Ferris Wheel will be unique for your business. The one depicted below could be used for collaboration software.

Customer Experience 130

Customer Experience Customer Feedback User Testing User Friction 130

Product Innovation Educators

APRIL 3, 2023

Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Folding Burritos

JANUARY 25, 2018

Think about it as either inbound or outbound comms. Then, to prevent the risk of sending info to people that don’t need it, I narrow it down to the key people in those groups (usually the ones that are most involved with the product).

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Intercom, Inc.

OCTOBER 13, 2022

We’ve heard you loud and clear – our customers’ feedback and partnership was our biggest driving force behind today’s product announcements. And if you ask us, the answer to these challenges is in-product communication. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Mironov Consulting

DECEMBER 2, 2019

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. First, a nod to Saeed Khan , who points out that there is no universal, perfect organizational model across all product teams and all situations.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

NextBigWhat

OCTOBER 30, 2020

Inbound marketing: A marketing strategy that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience, inbound marketing forms connections they are looking for and solves problems they already have. Follow @sujayath.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. The challenges in collaboration come down to two things: explicit role clarity and clearly defining where the handoff point is for a given responsibility or initiative.". Growth also means adding shareholders.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. The challenges in collaboration come down to two things: explicit role clarity and clearly defining where the handoff point is for a given responsibility or initiative.". Growth also means adding shareholders.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

APRIL 8, 2022

Prowly’s other co-founder, Sebastian Przyborowski, became Chief Product Officer from the beginning, tasked with turning the idea of Prowly into something tangible as well as product management. As with many bootstrapped SaaS startups, they needed to create a Minimum Viable Product (MVP). PMF survey built with Userpilot.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. Are there inbound screens to Login other than the splash/opening screen? Let’s rewind for a second though. What is a user flow?

Analytic Tools 76

Analytic Tools Customer Experience Customer Feedback Data Visualization 76

BrainMates

SEPTEMBER 19, 2022

Within each product team there is a product manager, up to eight developers, quality assurance, and – where appropriate – a team-dedicated product designer. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

ProductPlan

MARCH 5, 2019

But if you’re recruiting product management talent, you’re in luck. Today’s article is dedicated to helping you source, recruit, and hire product managers by establishing a product management talent funnel. The Product Management Talent Funnel. Sounds familiar, right?

Technical Review 67

Technical Review User Testing Product Management Product Manager 67

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

We talk to Sai Boddupalli , an Exponent alumnus, on his journey being a product manager across various, distinct industries spanning automotive, e-commerce, gaming, and payments. Q: Any advice for aspiring product managers applying, interviewing, and considering offers? Q: Who’s a product manager you admire?

Automotive 68

Automotive Product Management Product Manager Technical Review 68

The Product Coalition

JULY 22, 2019

It’s easy, especially as product teams (whether product managers or designers or developers) to jump into problems and try and solve them. If you are not familiar, Salesforce is a pretty powerful client relationship management tool. We were using it to manage clients, including interactions both inbound and outbound.

Customer Experience 60

Customer Experience Data Visualization Outbound Inbound 60

ProductBoard

NOVEMBER 15, 2017

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. productboard Portal enables product managers to get the pulse of their customers.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. Although she was a product manager, she’d experienced sales first-hand growing up and had spent many hours studying revenue teams.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Userpilot

FEBRUARY 4, 2022

Transactional model: The transactional sales process requires a few sales reps for potential customers who are hesitant to pay the price of your product. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

The Product Coalition

JULY 8, 2019

Of the dozens of Product Marketers that we interviewed (from companies such as Gusto, Zillow, Front, Hotjar) one common complaint was: “colleagues don’t know how to work with Product Marketers”. Product Managers are amongst the most guilty of this, especially troublesome due to the close collaboration required between both roles.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

All About Product Management

APRIL 29, 2007

Product managers who analyse the value chain aid in increasing their company’s profitability and therefore return on investment (ROI). The primary value chain online activities are as follows: Inbound Logistics: Data feeds (RSS, XML, CSV…), ad slots, business pain, keyword research, availability of community tools (e.g.

Technical Review 48

Technical Review Research Software White Paper Product Management 48

Intercom, Inc.

AUGUST 25, 2021

For a certain audience, Intercom was arguably more famous for its content than its product. This acclaimed series included titles focusing on product management , customer engagement , and Jobs-to-be-Done. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

MARCH 22, 2022

Product managers improve feature adoption in low-activation customers. On your site, in product, in-app, on web, or on mobile, inbound and outbound – the messaging possibilities are endless. Now, support helps sales teams identify upsell and cross-sell opportunities. 3 ways the Engagement OS changes everything.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Userpilot

AUGUST 14, 2023

Clicks on outbound and inbound links. Visitor’s interactions with Ads. App conversions and churns, such as free-to-paid conversions, uninstalls, and refunds. App performance such as crashes and exception errors. User’s interaction with Firebase in-app messages. Tracking events on GA4.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Customer Feedback 97

Intercom, Inc.

JUNE 23, 2020

Jane: I’m the senior product director for five teams in our London office. I’ve got various product managers reporting into me and we focus primarily in the support space. I’m also co-site lead for the London site where we’ve got five product teams up and running. .

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Gainsight

DECEMBER 23, 2019

A million things going on outbound-driven, rapidly changing. I think it’s not just the customer engagement platform, I think you need to be able to manage a customer from the opportunity management. So, is there inbound coming in? And that’s interesting, was churn not a key metric? Are you supporting them?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52