Ask Benny

JANUARY 25, 2020

, Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 78

Outbound Inbound Engineering Reference 78

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 15:14] How is changing legislation impacting marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Alchemer Mobile

JUNE 16, 2020

If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Ultimately, this report is meant to serve as a yardstick for travel apps like yours seeking to understand how their customer feedback and engagement metrics stack up against the market.

Travel 147

Travel Feedback Software User Testing Customer Feedback 147

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

Alchemer Mobile

MAY 27, 2020

Ultimately, this report is meant to serve as a yardstick for retail apps like yours seeking to understand how their customer feedback and engagement metrics stack up against the market. Average inbound and outbound message volume. Data included in the report: The profile of an average app in the Retail/Shopping category.

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 60

Outbound Inbound Engineering Reference 60

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 83

Product Research User Testing Customer Feedback Research Software 83

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Revulytics

FEBRUARY 12, 2019

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager? But can you be just a technical product manager or just a strategic one?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Intercom, Inc.

MARCH 22, 2022

Across marketing, sales, and support, there are countless customer engagement opportunities that allow you to acquire, retain, and nurture more customers, creating long-lasting customer relationships that drive growth. To marketing, Jennifer is a customer to be engaged. Teams that benefit: Sales, Marketing.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Folding Burritos

JANUARY 25, 2018

It seems that we’re endlessly providing (or seeking) answers about anything related to the product. This happens naturally, because our role is at the center of the process that figures out what to build, builds it, and then gets it to market. Think about it as either inbound or outbound comms.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Mironov Consulting

DECEMBER 2, 2019

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. First, a nod to Saeed Khan , who points out that there is no universal, perfect organizational model across all product teams and all situations.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. At least you’ll have something to aim for, and it will motivate you to take practical steps that drive product growth. A commonly used tactic is discounts on annual contracts.

Research Software 91

Research Software Analytic Tools B2B Reporting Tools 91

Intercom, Inc.

AUGUST 25, 2021

For a certain audience, Intercom was arguably more famous for its content than its product. This acclaimed series included titles focusing on product management , customer engagement , and Jobs-to-be-Done. Bots have the potential to deliver radical efficiencies to sales and marketing and support teams.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

OCTOBER 13, 2022

We’ve heard you loud and clear – our customers’ feedback and partnership was our biggest driving force behind today’s product announcements. And if you ask us, the answer to these challenges is in-product communication. The future is in-product communication. Third, a new visual bot builder. Will things continue as they are?

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

BrainMates

SEPTEMBER 19, 2022

Within each product team there is a product manager, up to eight developers, quality assurance, and – where appropriate – a team-dedicated product designer. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Customer Feedback 85

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

We talk to Sai Boddupalli , an Exponent alumnus, on his journey being a product manager across various, distinct industries spanning automotive, e-commerce, gaming, and payments. Q: Any advice for aspiring product managers applying, interviewing, and considering offers? The market is intense, competitive, and fast-paced.

Automotive 68

Automotive Product Management Product Manager Technical Review 68

ProductPlan

MARCH 5, 2019

But if you’re recruiting product management talent, you’re in luck. Today’s article is dedicated to helping you source, recruit, and hire product managers by establishing a product management talent funnel. The Product Management Talent Funnel. Sounds familiar, right?

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. Although she was a product manager, she’d experienced sales first-hand growing up and had spent many hours studying revenue teams.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Userpilot

FEBRUARY 4, 2022

The SaaS sales cycle takes 84 days on average but can be shorter (around the 40-day mark) if your product is priced below $5,000. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. Let’s take a closer at each model’s unique sales process.

Feedback Software 91

Feedback Software Research Software Reporting Tools Onboarding KPIs 91

ProductBoard

NOVEMBER 15, 2017

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. productboard Portal enables product managers to get the pulse of their customers.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

All About Product Management

APRIL 29, 2007

Product managers who analyse the value chain aid in increasing their company’s profitability and therefore return on investment (ROI). The primary value chain online activities are as follows: Inbound Logistics: Data feeds (RSS, XML, CSV…), ad slots, business pain, keyword research, availability of community tools (e.g.

Technical Review 48

Technical Review Research Software White Paper Product Management 48

Gainsight

DECEMBER 23, 2019

And then the teams or the groups that really support the customer success managers, think about operations, think about customer programs around surveys and what you can do on the marketing side as well as some strategic services to get those some of those upsells. A million things going on outbound-driven, rapidly changing.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52