The Product Coalition

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Userpilot

MARCH 7, 2024

A user journey funnel outlines the steps that the user completes while interacting with the product, from the moment they first log in. Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads.

Data Visualization 90

Data Visualization Reporting Tools Analytic Tools Customer Experience 90

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

Startups 126

Startups Feedback Software User Testing Product Research 126

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 94

User Testing Feedback Software Research Software Product Marketing 94

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Alchemer Mobile

APRIL 14, 2021

News apps did, however, respond to many fewer inbound messages than other apps (17% vs macro average of 72%) mostly due to how much trolling they receive about the news itself rather than their product; those messages are not typically responded to. These low numbers are partly due to not reaching out to enough consumers.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Alchemer Mobile

MAY 14, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Average inbound and outbound message volume. because it helps people have a frame of reference to understand changes they’re seeing in their own metrics.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Userpilot

MAY 3, 2023

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

Analytic Tools 69

Analytic Tools Data Visualization Feedback Software User Testing 69

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Alchemer Mobile

JUNE 30, 2020

Ultimately, this report is meant to serve as a yardstick for lifestyle apps like yours seeking to understand how their customer feedback and engagement metrics stack up against the market. Average inbound and outbound message volume. Data included in the report: The profile of an average app in the lifestyle category.

Feedback Software 165

Feedback Software User Testing Customer Feedback Customer Experience 165

Alchemer Mobile

JUNE 16, 2020

If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Ultimately, this report is meant to serve as a yardstick for travel apps like yours seeking to understand how their customer feedback and engagement metrics stack up against the market.

Travel 147

Travel Feedback Software User Testing Customer Feedback 147

The Product Bistro

NOVEMBER 13, 2021

As I started this with a bent to highlight my specific skills that I could market (strategy, pricing, inbound marketing analysis) the posts were heavily tilted to the practical. If you've read this far, consider subscribing.

Analytic Tools 195

Analytic Tools Embedded Analytics Inbound Customer Experience 195

Ask Benny

JANUARY 25, 2020

, Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 78

Outbound Inbound Engineering Reference 78

Alchemer Mobile

MAY 27, 2020

Ultimately, this report is meant to serve as a yardstick for retail apps like yours seeking to understand how their customer feedback and engagement metrics stack up against the market. Average inbound and outbound message volume. Data included in the report: The profile of an average app in the Retail/Shopping category.

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

Revulytics

FEBRUARY 12, 2019

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager? But can you be just a technical product manager or just a strategic one?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. How did you first break into product management? How do I take on that product work or ask for it in the first place?

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Product School. Product lifecycle.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 60

Outbound Inbound Engineering Reference 60

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

Customer Experience 128

Customer Experience Customer Feedback User Testing User Friction 128

Intercom, Inc.

OCTOBER 13, 2022

We’ve heard you loud and clear – our customers’ feedback and partnership was our biggest driving force behind today’s product announcements. And if you ask us, the answer to these challenges is in-product communication. The future is in-product communication. Third, a new visual bot builder. Will things continue as they are?

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Product-Only Focus.

Product Research 70

Product Research Product Management Product Manager Research Software 70

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 66

User Testing Research Software Market Research Product Research 66

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

I Wonder The Value

JANUARY 4, 2017

What is marketing? According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Those are correct.

Marketing 40

Marketing Inbound Advertising B2B 40

Brian Balfour

OCTOBER 12, 2016

As a result, marketers now get the majority of their “learning” through this hack-tic based content. As addictive as they are, prescription-based tactics and tools won’t solve your problem, and most importantly, help you become an elite marketer. It is such a popular question that it was asked on Inbound. Learn About Growth.

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. How did you first break into product management? How do I take on that product work or ask for it in the first place?

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

Folding Burritos

JANUARY 25, 2018

It seems that we’re endlessly providing (or seeking) answers about anything related to the product. This happens naturally, because our role is at the center of the process that figures out what to build, builds it, and then gets it to market. Think about it as either inbound or outbound comms.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40