The Product Guy

JUNE 25, 2018

This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. Given the split responsibility between manager and direct report, alignment and effective communication in these situations is key.

Product Management 120

Product Management Product Manager Reporting Tools Technical Review 120

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. How did you first break into product management? How do I take on that product work or ask for it in the first place?

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Userpilot

APRIL 22, 2024

Key traits of the product-led growth model Some of the qualities that truly define a product-led growth company include: Customer-centric design and interface : Strong emphasis is placed on positive user experience to ensure users can easily understand and take advantage of the product’s features.

Feedback Software 92

Feedback Software Product Research Customer Experience Strategy 92

Userpilot

MARCH 29, 2024

Word-of-mouth marketing : Word-of-mouth marketing is a viral marketing strategy that relies on customers sharing their product experience with others. For instance, you can induce customers to share their positive experiences with your product on social media. HubSpot promotes its products through industry-relevant courses.

Branding 99

Branding Analytic Tools Feedback Software User Testing 99

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Inflated Authority.

Product Research 70

Product Research Product Management Product Manager Research Software 70

NextBigWhat

OCTOBER 30, 2020

Usually we pitch what we want, follow up 3-4 times more and then move on if we don’t hear anything positive. By preparing ahead of time, building reserves, preserving a margin of safety, you handle disruptions from a position of strength and flexibility. They are often quiet, reserved, and even shy. Did he say No?: Follow @sujayath.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Product Innovation Educators

APRIL 3, 2023

Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? How can we think about using media for good?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

The Product Coalition

MARCH 3, 2023

Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going. Each product offering will differ, and the Ferris Wheel will be unique for your business. Let me repeat this point.

Customer Experience 130

Customer Experience Customer Feedback User Testing User Friction 130

Userpilot

APRIL 8, 2022

Prowly’s other co-founder, Sebastian Przyborowski, became Chief Product Officer from the beginning, tasked with turning the idea of Prowly into something tangible as well as product management. As with many bootstrapped SaaS startups, they needed to create a Minimum Viable Product (MVP). PMF survey built with Userpilot.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

ProductPlan

MARCH 5, 2019

But if you’re recruiting product management talent, you’re in luck. Today’s article is dedicated to helping you source, recruit, and hire product managers by establishing a product management talent funnel. The Product Management Talent Funnel. Sounds familiar, right?

Technical Review 67

Technical Review User Testing Product Management Product Manager 67

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

We talk to Sai Boddupalli , an Exponent alumnus, on his journey being a product manager across various, distinct industries spanning automotive, e-commerce, gaming, and payments. Being a PM and interviewing for a PM position are two different things. Q: How would you answer the “Tell me about yourself” question? Why or why not?

Automotive 68

Automotive Product Management Product Manager Technical Review 68

Userpilot

APRIL 25, 2024

For SaaS product managers, market research, including competitive analysis, is crucial. This research provides essential insights into brand strength, consumer behavior, and market position, which are vital for teams focused on sales, marketing, and product development.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product. Here’s a micro survey example by Usersnap.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

BrainMates

SEPTEMBER 19, 2022

Within each product team there is a product manager, up to eight developers, quality assurance, and – where appropriate – a team-dedicated product designer. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. How did you first break into product management? How do I take on that product work or ask for it in the first place?

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

Intercom, Inc.

AUGUST 25, 2021

For a certain audience, Intercom was arguably more famous for its content than its product. This acclaimed series included titles focusing on product management , customer engagement , and Jobs-to-be-Done. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Userpilot

JUNE 22, 2022

How can a product manager use it to create products that your users keep coming back to? The Hook Model is a book by Nir Eyal that helps product teams build habit-forming and addictive products. In SaaS, the model gives the product teams the tools they need to develop products with high customer engagement rates.

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

The Product Coalition

OCTOBER 29, 2018

Here is where you should look for Product Manager jobs: Indeed ? —?this Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. inbound) Recruiter ?—?depending Applying to the position Referrals, referrals, referrals. Landing that job!

Inbound 60

Inbound Product Research Startups Weak Development Team 60

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. A positive characteristic of returning users is that their interest in your app is higher and that they are more likely to become “loyal” users. What is a user flow?

Analytic Tools 76

Analytic Tools Customer Experience Customer Feedback Data Visualization 76

Userpilot

AUGUST 14, 2023

Analyze survey responses carefully and implement positive changes to close the feedback loop. There are three analytics tools you can use to collect and visualize first-party data: Userpilot, which is best for product and customer success teams. Implementing positive changes based on their feedback. Tracking events on GA4.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Customer Feedback 96

The Product Coalition

JULY 1, 2019

Upcoming Workshops Lean Product management ?—?Barcelona?—?July July 17 : In this workshop I will walk you through the principles and tools of lean product management?—?creating If the total number of messages is growing, this is most likely a positive sign that the company is accomplishing its mission.

KPI 94

KPI Data Visualization Workshop Analytic Tools 94

ProductPlan

APRIL 27, 2021

In our early market validation, we discovered that product managers wanted to try the product on their own before buying. Here are some of the characteristics of ProductPlan that make us product-led. . Educational focus with inbound marketing. We deliver value in minutes, even before purchasing the product.

Customer Experience 53

Customer Experience Product Research Inbound Customer Feedback 53

Userpilot

NOVEMBER 8, 2022

Different types of product marketing OKRs. Go-to-market OKRs are centered around positioning and marketing a product to the target market. Objectives include (but are not limited to): Achieving product-market fit. Product-market fit helps you determine if you are in the right market. Increase conversion rate OKRs.

Onboarding KPIs 103

Onboarding KPIs Product Marketing Marketing Data Visualization 103

Centercode

AUGUST 14, 2020

“Within a moment’s notice, Diego joined me for an inbound qualifying call after I quickly found out the prospect needed communication to be in Spanish. He’s working with a product manager who is new to the process, and he makes sure to answer all her questions and concerns.

Reporting Tools 64

Reporting Tools User Testing Feedback Software Product Research 64

Userpilot

OCTOBER 31, 2022

These can be people in accounting or management positions who are unlikely to decide in favor of your product. On the other hand, negative personas, like user personas, refer to actual product users who do not fit your product. You create a negative buyer persona to capture the decision-makers. Conclusion.

Feedback Software 89

Feedback Software User Testing Research Software Data Visualization 89

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

All About Product Management

JULY 9, 2010

I was being interviewed for a Product Managers position by a Chief Operating Officer (COO) who used to do the job that I was interviewing for. The company has adopted and really embraced scrum so naturally expects the Product Manager to take on many of the Product Owners responsibilities.

Product Research 48

Product Research Strategy Technical Review Product Management 48

ProductPlan

SEPTEMBER 28, 2022

The team at Slack uses that understanding to not just sell software, but to sell a positive user experience that leads to more products and streamlined communication amongst team members. If people can adopt your product through self-service, keep your initial product experience as simple as possible. Try before you buy.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Intercom, Inc.

AUGUST 28, 2019

A support team will want to know if they were helpful, while a product team might need help prioritizing what to build next. Customer feedback is of obvious benefit to product managers, customer service employees, analysts, marketers, and pretty much anybody in your organization. Generic positive (e.g. “I Pricing/billing.

Customer Feedback 218

Customer Feedback User Testing Feedback Software Customer Experience 218

ProductBoard

NOVEMBER 15, 2017

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. productboard Portal enables product managers to get the pulse of their customers.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Intercom’s own Des Traynor, Paul Adams and Emmet Connolly on aligning product and sales.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. Although she was a product manager, she’d experienced sales first-hand growing up and had spent many hours studying revenue teams.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Pragmatic Marketing

NOVEMBER 9, 2009

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. And a product manager is now called a Product Owner … right? Companies adopting agile methods know that product teams need a voice representing the customer.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Mixpanel

FEBRUARY 23, 2021

. “I’ve made this mistake myself, focusing on the product and the need you perceive rather than what the market needs… Too many startups fail at this by attempting to run fast to achieve the “perfect” product rather than the “right” product,” admitted Israel-based startup advisor and former Sr.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Brian Balfour

OCTOBER 12, 2016

It is such a popular question that it was asked on Inbound. While most people will position themselves in one of the three blue quadrants, you want to position yourself in the green quadrant -- getting into the projects that have high organizational impact and are unpopular to everyone else. Generalist or Specialist?

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209