PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. How did you first break into product management? How is the strategy here different for current MBA students?

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Product Innovation Educators

APRIL 3, 2023

Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? How can we think about using media for good?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Inflated Authority.

Product Research 70

Product Research Product Management Product Manager Research Software 70

The Product Coalition

MARCH 3, 2023

Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going. Each product offering will differ, and the Ferris Wheel will be unique for your business. Let me repeat this point.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Userpilot

APRIL 8, 2022

From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. As with many bootstrapped SaaS startups, they needed to create a Minimum Viable Product (MVP). After Product-Market fit comes growth. PMF survey built with Userpilot.

User Testing 90

User Testing Feedback Software Research Software Product Marketing 90

BrainMates

SEPTEMBER 19, 2022

Within each product team there is a product manager, up to eight developers, quality assurance, and – where appropriate – a team-dedicated product designer. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. How did you first break into product management? How is the strategy here different for current MBA students?

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

All About Product Management

JULY 9, 2010

I was being interviewed for a Product Managers position by a Chief Operating Officer (COO) who used to do the job that I was interviewing for. The company has adopted and really embraced scrum so naturally expects the Product Manager to take on many of the Product Owners responsibilities.

Product Research 48

Product Research Technical Review Strategy Product Management 48

The Product Coalition

OCTOBER 29, 2018

Here is where you should look for Product Manager jobs: Indeed ? —?this Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. inbound) Recruiter ?—?depending Business strategy Google News is your best bet for understanding a company’s strategy.

Inbound 60

Inbound Product Research Startups Weak Development Team 60

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products. Try before you buy.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

OCTOBER 31, 2022

These can be people in accounting or management positions who are unlikely to decide in favor of your product. On the other hand, negative personas, like user personas, refer to actual product users who do not fit your product. Optimize your marketing strategies. Be sure to tag and track these users.

Feedback Software 75

Feedback Software User Testing Research Software Data Visualization 75

The Product Coalition

JULY 1, 2019

Upcoming Workshops Lean Product management ?—?Barcelona?—?July July 17 : In this workshop I will walk you through the principles and tools of lean product management?—?creating creating strategies and business models, setting goals, prioritizing idea, execution and validation using GIST. Barcelona?—?July

KPI 92

KPI Data Visualization Workshop Analytic Tools 92

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. Although she was a product manager, she’d experienced sales first-hand growing up and had spent many hours studying revenue teams.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

ProductPlan

APRIL 27, 2021

In our early market validation, we discovered that product managers wanted to try the product on their own before buying. Here are some of the characteristics of ProductPlan that make us product-led. . Educational focus with inbound marketing. We deliver value in minutes, even before purchasing the product.

Customer Experience 52

Customer Experience Product Research Inbound Customer Feedback 52

ProductBoard

NOVEMBER 15, 2017

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. productboard Portal enables product managers to get the pulse of their customers.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Userpilot

APRIL 22, 2024

This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. TL;DR Product-led growth strategy is a business model where the product is the primary driver of engagement, retention, and acquisition. Book a demo today !

Feedback Software 78

Feedback Software Product Research Customer Experience Strategy 78

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 91

Feedback Software Research Software Reporting Tools Onboarding KPIs 91

Brian Balfour

OCTOBER 12, 2016

It is such a popular question that it was asked on Inbound. While most people will position themselves in one of the three blue quadrants, you want to position yourself in the green quadrant -- getting into the projects that have high organizational impact and are unpopular to everyone else. Generalist or Specialist?

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Let’s dive in!

Branding 85

Branding Analytic Tools Feedback Software User Testing 85

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. Meanwhile, OKRs are closer to a strategy, having an objective and trackable key results.

Onboarding KPIs 92

Onboarding KPIs Product Marketing Marketing Data Visualization 92

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. Usually we pitch what we want, follow up 3-4 times more and then move on if we don’t hear anything positive.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Userpilot

AUGUST 14, 2023

Segment your user base to send targeted in-app messages , understand what your key marketing functions achieved, and identify the best customer success strategy for each segment. Analyze survey responses carefully and implement positive changes to close the feedback loop. Identify the best customer success strategy for each segment.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Customer Feedback 86

Business of Software Conference

JANUARY 28, 2019

Steve Johnson talking about product management. You may not have a department, but you have a function but it might come out via support or the product managers – so sales is a part of that. The thing that struck me when I dug out this old picture is if you put the same line here, it would still sell tickets.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Intercom, Inc.

JUNE 23, 2020

Jane: I’m the senior product director for five teams in our London office. I’ve got various product managers reporting into me and we focus primarily in the support space. I’m also co-site lead for the London site where we’ve got five product teams up and running.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Intercom’s own Des Traynor, Paul Adams and Emmet Connolly on aligning product and sales.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. I love building products, building teams, building companies. Short on time?

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Pragmatic Marketing

NOVEMBER 9, 2009

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. And a product manager is now called a Product Owner … right? Companies adopting agile methods know that product teams need a voice representing the customer.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Mixpanel

FEBRUARY 23, 2021

. “I’ve made this mistake myself, focusing on the product and the need you perceive rather than what the market needs… Too many startups fail at this by attempting to run fast to achieve the “perfect” product rather than the “right” product,” admitted Israel-based startup advisor and former Sr.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

AUGUST 28, 2019

A support team will want to know if they were helpful, while a product team might need help prioritizing what to build next. Customer feedback is of obvious benefit to product managers, customer service employees, analysts, marketers, and pretty much anybody in your organization. Generic positive (e.g. “I Pricing/billing.

Customer Feedback 218

Customer Feedback User Testing Feedback Software Customer Experience 218

Sequent Learning

SEPTEMBER 20, 2023

The best approach to achieving this goal is through enhanced utilization of the function of product management. If you asked 20 people to define ‘product management’ , you’d probably get 20 different answers. As a note, a product is anything that’s sold, whether tangible, intangible, or a combination of both.

Product Management 52

Product Management Product Manager Research Software Reporting Tools 52

Gainsight

DECEMBER 23, 2019

For SMB you want to have more of a one to many strategy. But when you get to the 20 million plus, this is where it’s really about your… From what I’ve seen geography strategy, you want your CSMs in the field, do you want them as close to the customer as possible? So, is there inbound coming in?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Business of Software Conference

NOVEMBER 19, 2019

Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”? We also drove a huge amount of inbound. This is a B2B product. Information sharing is all positive. The first one is market relevance. We had high relevance.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137