The Product Coalition

FEBRUARY 22, 2021

A guide to understanding your time better Time flies, especially if you are a Product Manager. Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. Calendar Audit?—?Split Calendar Audit?—?Activities

Product Management 123

Product Management Product Manager Technical Review Software Review 123

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

MARCH 7, 2024

A user journey funnel outlines the steps that the user completes while interacting with the product, from the moment they first log in. Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Customer Experience 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Alchemer Mobile

APRIL 14, 2021

News apps did, however, respond to many fewer inbound messages than other apps (17% vs macro average of 72%) mostly due to how much trolling they receive about the news itself rather than their product; those messages are not typically responded to. These low numbers are partly due to not reaching out to enough consumers.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Ask Benny

JANUARY 25, 2020

, Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO).

Outbound 78

Outbound Inbound Engineering Reference 78

The Product Bistro

NOVEMBER 13, 2021

As I started this with a bent to highlight my specific skills that I could market (strategy, pricing, inbound marketing analysis) the posts were heavily tilted to the practical. If you've read this far, consider subscribing.

Analytic Tools 195

Analytic Tools Embedded Analytics Inbound Customer Experience 195

Alchemer Mobile

MAY 27, 2020

Everyone is picking up new habits and hobbies, and therefore creating more demand for certain products during quarantine. We’re also adopting new shopping strategies such as using delivery services and curbside pickup. Average inbound and outbound message volume. So, what are retail brands to do? Average app review volume.

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

The Product Guy

JUNE 25, 2018

This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. Given the split responsibility between manager and direct report, alignment and effective communication in these situations is key.

Product Management 120

Product Management Product Manager Reporting Tools Technical Review 120

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. How did you first break into product management? How is the strategy here different for current MBA students?

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 60

Outbound Inbound Engineering Reference 60

Revulytics

FEBRUARY 12, 2019

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager? But can you be just a technical product manager or just a strategic one?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Product School. Product lifecycle.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

JUNE 9, 2023

The key to understanding which level you are at lies in understanding where your differentiation is — at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy.

Education 113

Education Marketing Weak Development Team User Testing 113

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. Blue ocean strategy: Red oceans are all the industries in existence today – the known market space.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Intercom, Inc.

OCTOBER 13, 2022

We’ve heard you loud and clear – our customers’ feedback and partnership was our biggest driving force behind today’s product announcements. And if you ask us, the answer to these challenges is in-product communication. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Amplitude

NOVEMBER 12, 2019

This leads one to wonder, had Google Glass done better customer profiling ahead of launching the product (selling to the B2B audience versus the B2C audience), would the Google Glass had flopped on its initial debut? that many customers worth profiling are not yet consuming your SaaS product. And, all of them able to spend more on CAC.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

The Product Coalition

JANUARY 4, 2021

at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 145

Education Marketing Weak Development Team Advertising 145

Userpilot

JUNE 13, 2022

The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. The product-led blog is perfect for people who want to learn more about product-led growth. Their focus is on providing data-driven strategies, not just fluff and guesswork.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Folding Burritos

JANUARY 25, 2018

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ). Think about it as either inbound or outbound comms.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. It's easy to get stuck in a rut if you feel you've been assigned to support a specific product or product area and all you do is manage launches and releases," he said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. It's easy to get stuck in a rut if you feel you've been assigned to support a specific product or product area and all you do is manage launches and releases," he said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Amplitude

SEPTEMBER 2, 2020

So, you could say we’ve seen our fair share of strategies for managing incoming event data. Strategy #2: Approval Workflow - Intermediate Maturity in Data Management. Strategy #2: Approval Workflow - Intermediate Maturity in Data Management. Data Management Strategy #1: Cleanup Workflow.

Data Visualization 75

Data Visualization Analytic Tools User Testing Inbound 75

Mind the Product

NOVEMBER 10, 2017

By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle. These patterns help guide product decisions to suit user needs more effectively and improve the user experience. Paying customers in May. Players acquired via social media ads.

Analytic Tools 184

Analytic Tools Research Software Feedback Software User Testing 184

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Product-Only Focus.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Product Innovation Educators

APRIL 3, 2023

Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

The Product Coalition

MARCH 3, 2023

Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going. Each product offering will differ, and the Ferris Wheel will be unique for your business. The one depicted below could be used for collaboration software.

Customer Experience 130

Customer Experience Customer Feedback User Testing User Friction 130

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. How did you first break into product management? How is the strategy here different for current MBA students?

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

All About Product Management

JULY 9, 2010

I was being interviewed for a Product Managers position by a Chief Operating Officer (COO) who used to do the job that I was interviewing for. The company has adopted and really embraced scrum so naturally expects the Product Manager to take on many of the Product Owners responsibilities. Vision and Strategy 2.

Product Research 48

Product Research Strategy Technical Review Product Management 48

Userpilot

APRIL 8, 2022

From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. As with many bootstrapped SaaS startups, they needed to create a Minimum Viable Product (MVP). After Product-Market fit comes growth. PMF survey built with Userpilot.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Amplitude

SEPTEMBER 2, 2020

So, you could say we’ve seen our fair share of strategies for managing incoming event data. Over the years of working with customers large and small, it’s become clear that there exist three primary strategies for managing data in product analytics, and they align to a company’s maturity level: Strategy #1: Cleanup Workflow.

Data Visualization 59

Data Visualization Analytic Tools User Testing Inbound 59