Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Professional industry associations.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

APRIL 3, 2024

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. Tailor the customer journey with Userpilot.

Analytic Tools 99

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 99

The Product Coalition

MARCH 9, 2022

Regarding the hospitality industry, the number of restaurants may cross your imagination. The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. It is a challenging question.

Branding 165

Branding Strategy Feedback Software Research Software 165

Userpilot

AUGUST 10, 2023

Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. In this article, we’ll delve into the ins and outs of CAC, its industry-specific benchmarks, and the proven practices to improve it. The average CAC varies across industries. LTV: CAC ratio formula.

Customer Experience 87

Customer Experience User Friction Customer Feedback Onboarding KPIs 87

The Product Coalition

JULY 8, 2021

It means that NLP can be applied to consumer texts, such as surveys, social media posts, contact forms, emails, or call transcripts, to gauge the consumer attitude (positive, negative, and natural) toward specific financial products or the bank in general. It opens tremendous opportunities for different industries.

Data Visualization 157

Data Visualization Reporting Tools Analytic Tools Banking 157

Intercom, Inc.

MARCH 10, 2021

When you’re working in a fast-paced industry, it’s all too easy to reach burnout no matter what role you’re in. Avoiding burnout at work requires a lot of different strategies, with an emphasis on self-care – this is even more important in world of remote work, where the divide between work and life is more blurred than ever.

Strategy 245

Strategy User Testing Product Research Research Software 245

UX Planet

JANUARY 4, 2024

Amidst the ever-shifting terrain of professional development, my journey from an Industrial Designer with a specialization in Textile to a Design Strategist has been a transformative experience. This collaborative approach not only enhanced the efficiency of the project but also created a positive working environment.

Strategy 86

Strategy User Friction User Testing Research Software 86

Userpilot

APRIL 11, 2023

Understanding the average customer retention rate for your industry is critical to determining the health of your business. However, the average customer retention rate by industry varies wildly. Customer retention rates by industry Of course, the ideal retention rate is 100%. But this number is hardly attainable.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

Positioning 116

Positioning Product Research Customer Experience Feedback Software 116

UX Studio: Product Management

OCTOBER 9, 2021

User insights are becoming the core of organisations’ strategy.”. By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . As the maturation of the interviewed researchers’ specific industry has sped up, UXR rose to match it. Luckily, I was wrong.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Product Management University

APRIL 8, 2024

Think of them as industry analysts for your vertical/horizontal market segments (with no direct product responsibility). Here’s why this structure is so critical to a stronger leadership position. Short of corporate strategy roles, it’s not! Becoming a $1 billion company is a financial “goal” not a strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place! Let’s get right into it!

Product Research 91

Product Research Onboarding KPIs Customer Experience Data Visualization 91

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 103

Feedback Software Analytic Tools Research Software User Testing 103

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Your customer retention rate should growth stage of your company and the industry it is in. It should vary depending on the company's growth stage and industry.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Product Management University

OCTOBER 28, 2019

And that market knowledge is the key to leading from a position of strength. Customer industry dynamics and how they shape the strategies and priorities of your target customers from the top down. Beyond product comparisons, it’s also big-picture things like competitor market strategies, portfolio footprint, etc.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

The Product Coalition

MAY 2, 2023

Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. The ELI5 framework can help you highlight what sets your product apart from competitors while making it more appealing to users unfamiliar with technical jargon or industry-specific terminology.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Product Management University

JANUARY 18, 2019

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Market Penetration Strategy. Be sure to market and sell those solutions in industry-specific parlance instead of generic positioning. Market Expansion Strategy.

Strategy 100

Strategy Customer Experience Positioning Naming 100

Gainsight

MAY 31, 2023

Gainsight has also earned the top spot in the Enterprise Relationship Index, with a 91% relationship score, surpassing the industry average of 83%. Here’s what customers had to say about Gainsight Digital Hub: “inSided has undoubtedly changed our community strategy for the better. Partner Success Manager.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Reporting Tools 91

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Start by looking at specific market segments, preferably vertical industry segments. The Most Basic Rule of Product Positioning 3. You already know that. Our sales numbers backed it up!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Innovation Educators

NOVEMBER 16, 2020

Today we are discussing strategy. This is the foundation for product managers as organizational strategy impacts product strategy. Our guest is Dr. Today, we focus on strategy. 2:28] What is strategy? 19:33] What is innovation strategy? Innovation strategy is embedded in overall business strategy.

Strategy 121

Strategy Product Management Product Manager Framework 121

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Product Research 90

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. size, industry). TL;DR Customer segmentation is the process of splitting users into groups based on shared characteristics.

Customer Experience 102

Customer Experience Analytic Tools User Testing Feedback Software 102

Userzoom

MAY 12, 2020

A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. This is why it’s crucial for healthcare companies to understand the current trends and best practices within the health industry in order to tackle the challenge of adapting to new digital priorities. Download ebook.

Healthcare 95

Healthcare Analytic Tools Research Software User Testing 95

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?

Strategy 119

Strategy Reporting Tools Technical Review Marketing 119

Alchemer Mobile

DECEMBER 21, 2022

These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 93

Feedback Software User Testing Customer Experience User Friction 93

Innovatemap

JUNE 27, 2023

Innovatemap partnered with Nextech to equip Indiana teachers with the tools and strategies to integrate new tech business practices into their classrooms, empowering them to nurture the digital skills and curiosity of their students. Nextech’s summer XPLORE program gives teachers the chance to learn from tech industry professionals.

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. Other strategies include using walkthroughs to help new users reach activation faster, creating an in-app help center, and providing top-notch customer support. NPS benchmarks.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. If you want your SaaS to grow sustainably, you should implement at least one of these strategies: adopting a product-led growth model, creating valuable and actionable content, in-app onboarding , exceptional customer care.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Onboarding KPIs 97

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52