Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Vikas Batra Product Management Leader, Alcatel-Lucent.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Some things you should know are: What problem is your Product solving?

Product Strategy 78

Product Strategy Strategy Development Technical Review 78

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Product Management University

APRIL 8, 2024

Think of them as industry analysts for your vertical/horizontal market segments (with no direct product responsibility). The other 80% will be aligned to products and users in traditional product manager roles. Here’s why this structure is so critical to a stronger leadership position. On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track. Of course not.

Roadmap 64

Roadmap Product Strategy Strategy Reporting Tools 64

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Gain Experience in Managing Different Products.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

Product Innovation Educators

NOVEMBER 16, 2020

It gave me a framework for integrating what a product manager does, and I have since taught it to many other product managers. . Today we are discussing strategy. This is the foundation for product managers as organizational strategy impacts product strategy. 2:28] What is strategy?

Strategy 121

Strategy Product Management Product Manager Framework 121

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Some things you should know are: What problem is your Product solving?

Product Strategy 52

Product Strategy Strategy Development Technical Review 52

Alchemer Mobile

DECEMBER 21, 2022

These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer?

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Mixpanel

JANUARY 28, 2020

Sometimes it’s crystal clear that the products we deliver to customers today won’t be what they want in the long run, or even a year from now. But what if you have something to lose by changing your R&D strategy? Context matters: Using market data to guide product strategy. Getting innovation tips from customer data.

Research Software 81

Research Software Reporting Tools Data Visualization User Testing 81

Alchemer Mobile

DECEMBER 28, 2021

These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

The Product Coalition

FEBRUARY 25, 2024

By 2010, Netflix’s streaming service had grown to over 20 million subscribers ², signaling a seismic shift in the entertainment industry. It introduced original content production, creating critically acclaimed series like “House of Cards” and “Stranger Things.” Over the years, Netflix continued to innovate and expand its offerings.

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Product Management University

AUGUST 15, 2023

The other key thing to remember here is that market data and research is far more available and reliable for specific market segments and product categories (the portfolio) versus individual products (modules of your platform) because, at that level of granularity, research can be difficult to find. In some cases, yes but not always.

Product Management 246

Product Management Product Manager White Paper Management 246

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.    (Agilists state this in the positive: “start less, finish more.”)   Now.

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Userpilot

MAY 1, 2024

Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences. Improve customer acquisition with positive word-of-mouth. How to create a great product experience for your digital products: Define your user persona and their needs. Book a demo to find out more.

Customer Experience 81

Customer Experience Feedback Software Analytic Tools Product Research 81

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Gain Experience in Managing Different Products.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

The Product HQ

APRIL 20, 2024

Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? This guide shares key advice, tips, and strategies to help you become a SaaS product manager. Read industry publications and blogs.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). After hearing this, my gut reaction was OMG, the product gods are alive and well!

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Product Management University

MAY 11, 2020

The Playbook: Think of each product as a feature and consider which features should be better integrated to deliver more desirable outcomes for customers. 3 Signs That Product Paralysis is Imminent. Multi-product solutions positioned in context of vertical market issues are the easiest way to increase average deal size.

Banking 130

Banking Customer Feedback Messaging Positioning 130

Mind the Product

DECEMBER 4, 2018

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. I often highlight that half of Netflix’s high-level product strategies fail in order to help product leaders to understand how hard it is to launch and grow startups.

User Testing 143

User Testing Strategy Customer Experience Product Research 143

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . This isn’t always the case across the industry. Luckily, we’re seeing some shifts in the industry. More and more, I see startups hiring PMMs as their first marketer ”.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

bpma ProductHub

APRIL 17, 2017

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. They start with a strategy and the results they want to achieve.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Alchemer Mobile

DECEMBER 21, 2022

You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

The Product Coalition

JUNE 13, 2019

(Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. Here is a quick summary of these mistakes and why they could be red flags for product team recruiters across the world.

Positioning 60

Positioning Technical Review Product Management Product Manager 60

Lenny Rachitsky

APRIL 2, 2024

If you’re looking for ideas and strategies to drive your own product’s growth, this post is for you. The iterations were roughly neutral, but they made Feature B into something that the Luodingans were more proud of (and of course they hoped the results might also be positive). Check it out!

Analytic Tools 118

Analytic Tools Customer Experience Weak Development Team Data Visualization 118

The Product Coalition

JUNE 26, 2023

A “blue ocean” refers to an untapped market space or industry that is not yet crowded with competitors. It presents a unique opportunity for companies to create and capture new market demand by offering innovative products or services that address unmet customer needs. Coined by professors W.

Data Visualization 123

Data Visualization Customer Feedback Customer Experience Product Research 123

The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. but we had no previous training on strategy.

Differentiation 111

Differentiation Books Strategy Product Strategy 111

Product Management Unpacked

MAY 26, 2020

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. Unlike traditional product managers, Claire is less involved with the technical aspects of product management. From marketer to product management leader.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Mind the Product

DECEMBER 2, 2020

Being on the inside of a company as it takes off is a special kind of experience – and being in a product leadership position while that’s going on gives a unique viewpoint. The post Building Defensible Advantages – Gibson Biddle on The Product Experience appeared first on Mind the Product.

Product Research 99

Product Research User Testing Feedback Software Technical Review 99

Intercom, Inc.

JUNE 20, 2018

Today it’s no wonder that the strong majority of companies want their strategy to be driven by product, not sales and that’s likely for the best. Creating one-off builds for a handful of customers puts you on the fast track to a Frankenstein product and a customer acquisition strategy that doesn’t scale.

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 91

Feedback Software User Testing Research Software Customer Feedback 91

Userpilot

NOVEMBER 30, 2023

Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Keyword research and industry reports are two ways to track market trends and identify arising opportunities. Industry-specific surveys focusing on unique challenges in your niche.

User Testing 88

User Testing Data Visualization Feedback Software Research Software 88

The Product Coalition

DECEMBER 11, 2023

I was catching up with an old colleague and friend the other day, and we talked about purpose — more in life than in product. But since we both had similar roles in similar industries, it eventually changed to work. So we got to talking about a software product we had collaborated on in the past. And I swear it’s not.

Roadmap 126

Roadmap Healthcare Reporting Tools Software Review 126

Userpilot

JANUARY 16, 2024

Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Use ChatGPT as a brainstorming partner for product ideas , feature ideas, product names, etc. Task ChatGPT with identifying and formulating the best pricing strategy for your industry.

ChatGPT 86

ChatGPT Data Visualization Onboarding KPIs Research Software 86