The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Gain Experience in Managing Different Products.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

The Product HQ

MAY 10, 2024

Principal product managers are among the most senior roles in the product development process. Therefore, the expected salary increase inspires many junior product managers to climb up the corporate ladder and land this position. The demand for technical and product management positions is high.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

Product Management University

APRIL 8, 2024

A true market-facing product management team is structured with 20% of its headcount functioning as market owners. Think of them as industry analysts for your vertical/horizontal market segments (with no direct product responsibility). The other 80% will be aligned to products and users in traditional product manager roles.

Leadership 147

Leadership Marketing Product Management Product Manager 147

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? What are the emerging technologies that will help improve your Product?

Product Strategy 78

Product Strategy Strategy Development Technical Review 78

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Vikas Batra Product Management Leader, Alcatel-Lucent.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Alchemer Mobile

DECEMBER 21, 2022

The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

The Product Coalition

JUNE 13, 2019

(Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. Here is a quick summary of these mistakes and why they could be red flags for product team recruiters across the world.

Positioning 60

Positioning Technical Review Product Management Product Manager 60

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer?

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? What are the emerging technologies that will help improve your Product?

Product Strategy 52

Product Strategy Strategy Development Technical Review 52

Alchemer Mobile

DECEMBER 28, 2021

The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). After hearing this, my gut reaction was OMG, the product gods are alive and well!

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track. Of course not.

Roadmap 64

Roadmap Product Strategy Strategy Reporting Tools 64

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Gain Experience in Managing Different Products.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Product Management University

AUGUST 15, 2023

The other key thing to remember here is that market data and research is far more available and reliable for specific market segments and product categories (the portfolio) versus individual products (modules of your platform) because, at that level of granularity, research can be difficult to find. In some cases, yes but not always.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Coalition

FEBRUARY 25, 2024

By 2010, Netflix’s streaming service had grown to over 20 million subscribers ², signaling a seismic shift in the entertainment industry. It introduced original content production, creating critically acclaimed series like “House of Cards” and “Stranger Things.” Over the years, Netflix continued to innovate and expand its offerings.

Analytic Tools 99

Analytic Tools Entertainment Customer Experience Data Visualization 99

Product Management University

MAY 11, 2020

The Playbook: Think of each product as a feature and consider which features should be better integrated to deliver more desirable outcomes for customers. 3 Signs That Product Paralysis is Imminent. Multi-product solutions positioned in context of vertical market issues are the easiest way to increase average deal size.

Banking 130

Banking Customer Feedback Messaging Positioning 130

The Product HQ

MAY 10, 2024

You have to earn the necessary digital product management and lead skills and demonstrate them to potential employers with confidence. A product lead or the lead product manager is often an experienced senior professional who drives the product strategy, leading and supervising a product team.

Customer Experience 52

Customer Experience Research Software Feedback Software Certifications 52

Mixpanel

JANUARY 28, 2020

Context matters: Using market data to guide product strategy. That mobile growth trend was also seen across other industries. The top products, across all industries, grow 18x the rate of the average product. Fortunately, users drop clues about their future needs throughout their journey with your products.

Research Software 81

Research Software Reporting Tools Data Visualization User Testing 81

The Product HQ

MAY 10, 2024

Formal experience refers to apprenticeships, on-the-job training, and the responsibilities that come with a specific job related to technical product management. Jobs in the field of marketing, data analysis, product development, or product strategy are all solid choices that help you build experience in this niche.

Research Software 52

Research Software Analytic Tools Customer Experience Product Management 52

The Product HQ

MAY 10, 2024

Candidates learn the essential technical skills of the product manager’s role in a structured learning environment with the support of an instructor. Understand Your Line of Business and Industry Every product is designed to fill a gap in a particular market or industry.

Reporting Tools 52

Reporting Tools Research Software Analytic Tools Feedback Software 52

The Product Manager Coach Blog

MAY 7, 2024

Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. Which one is right for you? Which Role Is Right For You?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Business of Software Conference

JULY 24, 2020

Jason Fried: How Covid Changes Work and Industries, and Designing for Platforms. Part 3 of 3 – here we share Jason’s thoughts on the evolution of work and industry post Covid, why designing for platforms is important and the differences between office/remote work and physical/online events. It is not.

Events 59

Events Entertainment Government Travel 59

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . This isn’t always the case across the industry. Luckily, we’re seeing some shifts in the industry. More and more, I see startups hiring PMMs as their first marketer ”.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Alchemer Mobile

DECEMBER 21, 2022

The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.    (Agilists state this in the positive: “start less, finish more.”)   Now.

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

The Product HQ

APRIL 20, 2024

Ideate: At this point, product managers use the conclusions they have drawn from analyzing customer feedback to come up with a strategy and plan that helps them successfully position their products within their markets. Read industry publications and blogs. Create a fictitious startup within the SaaS industry.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

MAY 1, 2024

Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences. Improve customer acquisition with positive word-of-mouth. Improve customer retention : Consistently positive experiences lead to reduced frustration and increased customer retention.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

NOVEMBER 30, 2023

Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Keyword research and industry reports are two ways to track market trends and identify arising opportunities. Industry-specific surveys focusing on unique challenges in your niche.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

The Product Coalition

JUNE 26, 2023

A “blue ocean” refers to an untapped market space or industry that is not yet crowded with competitors. It presents a unique opportunity for companies to create and capture new market demand by offering innovative products or services that address unmet customer needs.

Data Visualization 121

Data Visualization Customer Feedback Customer Experience Product Research 121

bpma ProductHub

APRIL 17, 2017

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. Business Strategy vs. Product Strategy, Matt Cagan, April 10, 2009.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Product Management Unpacked

MAY 26, 2020

For example, a VP of member service may raise a product issue, which Claire may investigate through a service blueprint or product analysis. Armed with this knowledge, she is better positioned to collaborate with product managers regarding where a given solution or feature may fit into the product roadmap, if at all.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Mind the Product

APRIL 10, 2020

Itamar has over 20 years of product management experience working with industry leaders such as Google and Microsoft. Part of the role of a product manager is to discover and help build products that have a high market impact. What is the point of working so hard on products that fail to make an impact?

Framework 169

Framework Weak Development Team Customer Experience User Testing 169

Mind the Product

DECEMBER 2, 2020

Being on the inside of a company as it takes off is a special kind of experience – and being in a product leadership position while that’s going on gives a unique viewpoint. The post Building Defensible Advantages – Gibson Biddle on The Product Experience appeared first on Mind the Product.

Product Research 101

Product Research User Testing Feedback Software Technical Review 101

Lenny Rachitsky

APRIL 2, 2024

The iterations were roughly neutral, but they made Feature B into something that the Luodingans were more proud of (and of course they hoped the results might also be positive). ♟️ Identify your strategic advantage Finding your strategic advantage can be really helpful in guiding your product strategy.

Analytic Tools 114

Analytic Tools Customer Experience Weak Development Team Data Visualization 114