Product Management University

JANUARY 19, 2023

When product management teams adopt a portfolio strategy approach to managing products, they’re focused on making their organization better in market segments where they can best succeed. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Oren Steinberg

MAY 3, 2018

How to set product KPI without being limited by data? Why do we base product KPI on data to begin with . Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. Defining product KPI based on existing data is like looking for the solution under spotlight.

KPI 64

KPI User Testing Product Research Product Strategy 64

Mind the Product

MARCH 8, 2019

This rapid growth hasn’t been achieved by paid marketing; product evangelism has been the biggest driver of growth. Define a KPI to track process. Build stuff and try to improve KPI. How do you do this practically? Define the problem you’re solving. Build Conviction. Only way to do this is by talking to people.

KPI 175

KPI Banking User Testing Product Research 175

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. In app marketing, less is more. Don’t get us wrong – we think it’s incredibly valuable to have one KPI that gives a pulse on the entire customer experience. Make each message count.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

ProductPlan

AUGUST 17, 2020

Each phase of the journey has pretty clear stakeholders, for example, generating awareness is usually assigned to the marketing team, and the customer success department usually owns the support experience. It changes the conversation from other departments vying for a slot on the product roadmap to one that is much more strategic.

Onboarding KPIs 105

Onboarding KPIs Roadmap Customer Experience KPI 105

Product Management Lessons from the Trenches

SEPTEMBER 11, 2018

It’s Monday morning and you just launched a marketing campaign to promote a new feature. As the PM, your job is to find out how the campaign is performing, how the feature is working, how users are reacting to the new feature, what impact has the feature had your engagement and business KPIs, etc.

Data Visualization 170

Data Visualization Dashboard User Testing KPI 170

The Product Coalition

FEBRUARY 27, 2023

With these types of insights, a few things happen here: we expand our KPI list to include things such as “Increase pages/session” and “Increase events/session”, but maybe most importantly, is our insights can now start taking the shape of hypothesis and opportunities. What we found was nothing short of spectacular.

Data Visualization 148

Data Visualization Customer Feedback Customer Experience Analytic Tools 148

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. Without this, the NPS survey rarely get's used as a meaningful part of the product development lifecycle. NPS analysis is not a replacement for product strategy.

Product Research 129

Product Research Customer Experience User Testing KPI 129

Birst BI

DECEMBER 18, 2018

Historically, business users have been presented with dashboards that describe the current state of a KPI, i.e. Net Profitability, Customer Retention, and more. What happens next is a treasure hunt in identifying the drivers of the KPI’s behavior. Mona Patel works in Birst’s Product Strategy team. How does it work?

Data Visualization 89

Data Visualization Analytic Tools Artificial Inteligence KPI 89

Userpilot

APRIL 24, 2025

Your decisions will be backed by data-driven insights, leveraging A/B testing and user research to optimize the engagement loops and retention strategies that keep users inspired and returning again and again. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

The Product Coalition

OCTOBER 3, 2017

Why can data generated KPIs limit your product? Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data.

KPI 60

KPI User Testing Product Research Product Strategy 60

ProductPlan

AUGUST 7, 2020

My Journey Transitioning from Engineering to Product Management. Then, I started gravitating towards product strategy questions, like, “Why am I building products?, I worked with the product leadership to plan out a product strategy. Strong understanding of the business (and market).

Engineering 111

Engineering Leadership Customer Experience Feedback Software 111

Mind the Product

JULY 16, 2018

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. In our team we call the activity of getting face time “market interactions”. The impact of market interactions on the first point is a given.

Product Research 124

Product Research User Testing Data Visualization Customer Feedback 124

The Product Coalition

MARCH 6, 2019

We’ve taken all these findings onboard and put together this comprehensive product strategy checklist for you to follow. Simply follow the below steps and tick them off in turn to deliver the best mobile app product you can. At the minimum, your mobile product will bring design teams, IT, marketing and operations together?—?these

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

ProductPlan

AUGUST 27, 2021

Upstream stakeholders contribute to or approve the activities required to design, build and bring a product to market. Those who buy or use a product and those who support, sell, and market a product are considered downstream stakeholders. The post What is Stakeholder Management? appeared first on.

Management 88

Management Management KPI Customer Experience 88

The Product Coalition

MARCH 23, 2020

Retention is a metric that measures how many users return to your product over a period of time and considered to be one of the most important KPIs when trying to analyze the product health or potential, it is a key indicator for growth and impacts almost every key business metric (e.g. DAU, Stickiness, LTV and more).

Onboarding KPIs 78

Onboarding KPIs Customer Experience User Testing KPI 78

The Product Coalition

OCTOBER 23, 2023

And understood, too, that your Strategic Capabilities — the teams you expect to combine Product, Tech, and UX expertise to create new experiences, and expand growth, won’t thrive in KPI-driven environments. And because strategy is becoming something of a lost art, it’s probably more likely than not this has happened to you.

Strategy 142

Strategy Customer Experience KPI Data Visualization 142

Birst BI

JANUARY 29, 2019

A business user simply selects a KPI of interest, and machine learning algorithms run automatically across all data points that are related to generate the key reasons “why” a KPI is trending upward or downward. AI has the potential to disrupt the BI market. Mona Patel works in Birst’s Product Strategy team.

Data Visualization 78

Data Visualization Analytic Tools Artificial Inteligence Reporting Tools 78

Mixpanel

JUNE 17, 2020

As CTO at Primephonic , the Amsterdam-based music streaming service sometimes called “the Spotify of classical music,” Henrique Boregio has channeled this approach into his company’s product roadmap, focusing his team and resources on building differentiated features for the niche market segment. That turned out to be quite positive.

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Mixpanel

JUNE 17, 2020

As CTO at Primephonic , the Amsterdam-based music streaming service sometimes called “the Spotify of classical music,” Henrique Boregio has channeled this approach into his company’s product roadmap, focusing his team and resources on building differentiated features for the niche market segment. That turned out to be quite positive.

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Amplitude

MARCH 21, 2018

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today. Should a company only have one product north star? How do you select a good product north star?

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

Amplitude

MARCH 21, 2018

The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. Should a company only have one product north star?

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. But it also sets the stage for a parallel strategy that doesn’t sacrifice short-term wins.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

ProductPlan

MARCH 6, 2020

Most companies establish these KPIs at the highest reaches of the organization, and each team must identify how their actions can positively influence them. The sales and marketing organizations adjust their target markets, messaging, and outreach accordingly. For example, let’s say the KPI is increasing ARPU by 10%.

KPI 76

KPI Roadmap Product Research Software Review 76

ProductPlan

FEBRUARY 8, 2022

After reading this post you will: Understand both product management and product operations and; How they work together to drive great products produced efficiently and sustainably. What is Product Management? There’s no shortage of answers for What is product management? We’ve covered the definition of each role.

Data Visualization 105

Data Visualization Feedback Software Reporting Tools Research Software 105

Roadmunk

JULY 20, 2017

Frankly, LTV only becomes relevant to SaaS PMs the longer a product is in market. Looking at the Technology Adoption Lifecycle Model, your LTV is a major KPI once in the Early Adopters phase—just before the chasm. Your product is still relatively new, so growth rates and revenue are the focus. It’s included in CAC.

Customer Experience 74

Customer Experience Product Manager Product Management Technical Review 74

The Product Coalition

MARCH 15, 2020

A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).

Data Visualization 84

Data Visualization Analytic Tools Product Research Customer Experience 84

The Product Coalition

NOVEMBER 26, 2019

Such teams expect to get a prioritized product backlog and detailed requirements, often in the form of epics and user stories. users, market and business, fades into the background. Many product managers I speak with know full well that the system is broken and wasteful, but feel powerless to change it. The bigger context?—?users,

Product Research 84

Product Research Onboarding KPIs Agile User Testing 84

ProductPlan

OCTOBER 26, 2021

Anyone in product for a few years quickly notices no fixed definition of product management from one company to another. Some view Product as an equal peer to Marketing, Sales, and Engineering, while others tuck it away under a VP of Product Marketing or a CTO.

CTO Coach 98

CTO Coach User Testing Product Research Data Visualization 98

ProductPlan

SEPTEMBER 17, 2019

But as data-driven decision making takes on increased significance, we’ve seen “ product ops ” emerge to fill in the gap between the leadership and vision aspects of the product management and the facts and figures that inform team members. Products operations is to product management as marketing operations is to marketing.

Data Visualization 63

Data Visualization Embedded Analytics Dashboard Reporting Tools 63

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Amplitude

APRIL 9, 2019

Jessica Wagner: I’m a lead product manager at Fueled , a digital product agency in New York that specializes in cutting-edge design and technology for mobile apps, websites, wearables, and blockchain. I’ve spent my entire career in product strategy, so this is a very organic progression for me.

Data Visualization 61

Data Visualization Analytic Tools Feedback Software Reporting Tools 61

ProductPlan

DECEMBER 21, 2020

Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. In my years as a product manager and product leader, I’ve seen many product teams draw the wrong conclusions from both failures and successes. Your work on the product is not contributing to your KPIs.

Roadmap 80

Roadmap Software Review Customer Experience Weak Development Team 80

ProductPlan

JULY 10, 2020

I’ve worked exclusively on digital products for over 14 years , primarily in product and design-centric roles. Thinking back, it’s surprising that it was only about five years ago that I had an important epiphany that would alter the trajectory of our company’s product strategy and my career. Lack of shared goals.

Customer Experience 71

Customer Experience Development Team Review Onboarding KPIs Reporting Tools 71

ProductPlan

JULY 9, 2019

But addressing accessibility early and often—if not making it an ongoing pillar of product quality—is a best practice every product team should embrace. There’s also both a legal and moral underpinning to investing in product accessibility. But what’s the best way to make accessibility a fundamental element of product strategy?

User Testing 81

User Testing Customer Experience Product Research Research Software 81

Mixpanel

MAY 12, 2020

Neil recently sat down for an AMA session and spoke on a wide range of topics, from product strategy and process pipelines to team composition and building a great career, among many other things. How do you define your product strategy? And you can really delight those users. I was a self-taught coder.

User Testing 52

User Testing Customer Feedback Feedback Software Data Visualization 52