Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Onboarding KPIs 102

Onboarding KPIs Data Visualization Product Marketing Customer Satisfaction 102

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

The Product Coalition

APRIL 11, 2019

Those of you who read our book already know her Elena is a Product Marketing Manager. Of course we know that this adorable lady is responsible for delivering the value of the product (that Dmitry comes up with) to the market, but not used to call her PMM. product development by received information from the market?

Product Marketing 77

Product Marketing Customer Experience Marketing Management 77

Mind the Product

MAY 2, 2017

Don’t we all wish we could have people going out of their way in pursuit of our product? . Design to Your KPI. I don’t think that the sheer number of UFs sold was Starbucks’ leading KPI for this product. I’d propose that their primary KPI was shares and exposure, and for that they did a marvelous job.

KPI 131

KPI User Testing Customer Experience Product Research 131

Mironov Consulting

FEBRUARY 6, 2020

And I entirely reject gross revenue as a company-wide KPI. IMHO, setting gross revenue as a primary KPI encourages sloppy short-term thinking, whale hunting, and fictitious business cases. Yet it’s the first KPI proposed by many exec teams. Pick a relevant duration for your product/service.) That will boost revenue.”

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Management University

JANUARY 19, 2023

Here are some of the most common pitfalls product managers experience when trying to develop a portfolio strategy. It works as a KPI, perhaps, but customer value becomes secondary, and that makes everything more difficult because there are too many right answers. You might also like: What is Product Portfolio Management?

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. Without this, the NPS survey rarely get's used as a meaningful part of the product development lifecycle. The Origin of NPS.

Product Research 129

Product Research Customer Experience User Testing KPI 129

The Product Coalition

SEPTEMBER 9, 2022

Every product has features that are designed around the core of a company’s product/market fit (PMF), while other features can be used to test new growth initiatives, new lines of revenue, or to optimize the customer experience. How do you know if a feature is the right feature to build?

Feedback Software 147

Feedback Software Analytic Tools User Testing Data Visualization 147

Userpilot

MARCH 24, 2021

If you’re short on time and need the cut down version of this, here we go: Your product strategy helps you define what, why and for whom it is you’re building things. It helps you find product-market fit and gives your team direction. It helps define the problems you are trying to solve and helps form your product-market fit.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Mind the Product

JULY 16, 2018

When looking at the different methodologies, if there is one commonality between them, it is the ask that product managers (and ideally product marketers, designers, and engineers) get real face time with real customers/prospects to identify market problems and opportunities (here’s a great post on this from Rich Mironov).

Product Research 124

Product Research User Testing Data Visualization Customer Feedback 124

The Product Coalition

OCTOBER 3, 2017

Why can data generated KPIs limit your product? Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data.

KPI 60

KPI User Testing Product Research Product Strategy 60

Userpilot

DECEMBER 13, 2021

Best way to track and measure product management KPIs. Product management KPIs help product teams outline and track the business or product success. KPI stands for Key Performance Indicator, and OKR stands for Objectives and Key Results. What’s the difference between KPIs and OKRs?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 98

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2. Userpilot user persona example Product Manager.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

APRIL 24, 2025

A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

MARCH 2, 2022

OKR vs KPI vs Metrics. Now you might be confused among Objectives and Key Results (OKRs), key performance indicators (KPIs), and metrics. Then, customer satisfaction would be a key result instead of a metric you want to track to discover problems or a KPI you need to measure success. How to grade OKRs. Make reports.

Feedback Software 105

Feedback Software Onboarding KPIs Reporting Tools Product Research 105

Userpilot

JANUARY 15, 2021

Even startups can make great use of in-app analytics to adjust and refine their products to ensure Product-Market Fit. Why is Product Analytics More Effective than Other Feedback Sources? Product analytics is objective. So follow these rules: Product Analytics KPIs 101a: Articulate Your Business Goals.

Data Visualization 90

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 90

ProductPlan

OCTOBER 26, 2021

Anyone in product for a few years quickly notices no fixed definition of product management from one company to another. Some view Product as an equal peer to Marketing, Sales, and Engineering, while others tuck it away under a VP of Product Marketing or a CTO.

CTO Coach 98

CTO Coach User Testing Product Research Data Visualization 98

Mixpanel

APRIL 26, 2023

How many of my engaged users come back See the Company KPIs Template in action by clicking the image above. The Company KPIs Template is designed to be a startup’s secret weapon for keeping track of product health and product-market fit, but it also creates investor-worthy Boards that showcase the metrics they care most about.

Data Visualization 92

Data Visualization User Testing KPI Customer Feedback 92

Userpilot

JULY 6, 2021

Market development- expanding into new markets with your existing products. Diversification – creating new products for new markets. Four standout examples of successful product growth strategies and their results: Zapier, Dropbox, Slack, and Kommunicate. Igor Ansoff in the late 1950s.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JUNE 11, 2021

9 KPIs to track through your SaaS analytics. KPI #1: Average Revenue Per User (ARPU). The goal of product marketing is not only acquiring new users but also increasing account expansion , which is measured using ARPU. KPI #2: Monthly Recurring Revenue (MRR). KPI #3: Annual Recurring Revenue (ARR).

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

JULY 31, 2024

1-month retention rate The 1-month retention rate measures the percentage of users who continue to use your product one month after their initial user engagement. This retention KPI is important because it reflects the product’s ability to keep users engaged and satisfied over time.

Onboarding KPIs 104

Onboarding KPIs Data Visualization Customer Experience Customer Satisfaction 104

Userpilot

NOVEMBER 15, 2021

Having a clearly defined and measurable goal is a must for any product marketing initiative as any strategy should start with a goal. For realistic results, it’s better to stick with 2-3 key metrics per experiment but you can do multiple experiment tests per KPI. Now let’s see what each step means and how to do it right.

Onboarding KPIs 98

Onboarding KPIs Framework User Testing Feedback Software 98

Usersnap

SEPTEMBER 21, 2021

The most commonly used KPI for measuring customer satisfaction is the CSAT. CSAT, or customer satisfaction score, is a commonly used indicator of product quality, performance, and customer happiness. Net promoter score primarily focuses on customer loyalty.

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

JULY 24, 2024

Typically, a product strategy outlines who the product is for and how it’ll address user pain points. Product managers are responsible for working with leadership and cross-functional teams (involving product, marketing, sales, and more) to develop a product strategy. What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

NOVEMBER 26, 2019

the North Star Metric (NSM), that measures how much value we’re delivering to the market, and the the Top-Business KPI that measures how much value we are able to capture back. To help ensure that we map out submetrics that influence the NSM and the Top KPI?—?often often called outcome metrics and arranged in metrics trees .

Onboarding KPIs 84

Onboarding KPIs Product Research Agile User Testing 84

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. However, they don’t fundamentally shake things up much. So you want to make those chances count.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

FEBRUARY 21, 2022

PQL-customer rate – the proportion of the Product Qualified Leads that have committed to the paid version of the product. Another solid KPI is to track the success of how many users actually use the product and get to the activation point. Conversion rates for SaaS. Conclusion.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

APRIL 29, 2024

Are you looking to improve product KPI , tailor marketing messages, or identify new market opportunities? Periodically revisit your segmentation strategy and update your survey to reflect shifts in the market or in your business goals. With the theory covered, let’s create a segmentation survey. Step-by-step.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

JUNE 28, 2022

Average Resolution Time – CX KPI. Average 1st response time – customer experience KPI. Customer Lifetime Value – CX KPI. It helps in identifying your product’s power users and account expansion opportunities. Customer Health Score – CX KPI. Customer churn rate – CX KPI.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

I Wonder The Value

JANUARY 6, 2017

In other words, I stopped using KPI: “Read more books faster”. Instead, I chose “knowledge” itself as KPI. My new KPI became “Acquire new own knowledge quickly”. How it works With the old KPI (“Read more books faster”), I focused how to understand what is described more quickly and how not to read unnecessary part.

KPI 40

KPI Customer Satisfaction Books Customer Experience 40

Roadmunk

JULY 20, 2017

Frankly, LTV only becomes relevant to SaaS PMs the longer a product is in market. Looking at the Technology Adoption Lifecycle Model, your LTV is a major KPI once in the Early Adopters phase—just before the chasm. Your product is still relatively new, so growth rates and revenue are the focus. Lead Velocity Rate.

Customer Experience 74

Customer Experience Product Manager Product Management Technical Review 74

Userpilot

NOVEMBER 24, 2022

RACE encourages a data-driven marketing approach. RACE is KPI-powered and based on a performance improvement process. To succeed, digital marketers must define and track KPIs and goals for each stage. Use these KPIs to measure the success of each step and refine your tactics.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

AUGUST 29, 2022

Userpilot is a comprehensive product growth platform that includes sentiment analysis tools, code-free. Customer sentiment is a key performance indicator (KPI) that reveals how customers feel about a brand, product, or service. Userpilot has a wide variety of microsurveys, such as NPS, CES, CSAT, and product-market fit surveys.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Product Research 98

Userpilot

MAY 22, 2024

TL;DR A/B testing can be instrumental in driving user engagement and product adoption. It provides product, marketing, and sales teams with data-driven insights and facilitates decision-making. Automatic rollback : You can set a specific KPI to revert the release of a new feature when the metric crosses a threshold.

Analytic Tools 105

Analytic Tools Data Visualization Reporting Tools Feedback Software 105

The Product Coalition

MARCH 15, 2020

Note: OKRs make no sense unless you have an empowered product team model, i.e., not feature teams where responsibility is dispersed across stakeholders. They are also better suited for companies that have attained product/market fit. Only product teams should get objectives (not individual managers across functions).

Data Visualization 84

Data Visualization Analytic Tools Product Research Customer Experience 84

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Are you launching a new product and want to attract beta testers?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98