Freemium to Premium: How Companies Nudge You To Upgrade
The Product Coalition
MARCH 11, 2024
Source Gamification and the Nudge Effect Many freemium apps incorporate elements of gamification, using game mechanics like points, badges, and leaderboards to motivate users. One such tactic is the ‘leaderboard’. But here’s the nudge: Duolingo offers pre-written ‘nudges’ — short messages you can send to your leaderboard partner.
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