Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations.

Product Strategy 121

Product Strategy Strategy Weak Development Team Framework 121

The Product Coalition

OCTOBER 30, 2023

So either we work together to understand your objectives, call them goals if you’d like, and the outcome you are looking for from the product, or we will end the discussion, and you won’t get a committed set of work on the roadmap.” We went away from detailed, long-term, feature-committed roadmaps. I explained this many times.

Roadmap 118

Roadmap Feedback Software Onboarding KPIs User Testing 118

The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. Product Leadership Is a Business Role I make a distinction between product management and product leadership. Product management is the name of the profession and also a description of what some levels do.

Strategy 140

Strategy Product Management Product Manager Management 140

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

Roadmap 328

Roadmap Agile Technical Review Weak Development Team 328

Userpilot

DECEMBER 12, 2023

Want to learn how to create a robust UX roadmap for your UX team ? We also discuss the benefits of UX roadmaps, present different types, and share top tips for building them. TL;DR UX roadmap is a strategic plan outlining UX initiatives and guiding the UX design process. What is a UX roadmap? UX roadmap.

Roadmap 105

Roadmap Customer Experience UX Product Research 105

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

MAY 24, 2023

How Product Roadmaps Bridge the Gap and Fuel Success. “A A product roadmap is a tool for communication and alignment. Central to this journey is the product roadmap. The Journey of a Product: The Roadmap Queue the time travel music. Then it happens, “Can you skip this and go right to the product roadmap?”

Roadmap 113

Roadmap User Testing Feedback Software Customer Feedback 113

The Product Coalition

OCTOBER 30, 2022

Roadmaps require massive prioritization. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. The same happens with your roadmap. Your roadmap must serve the company’s (business) goals , and therefore that’s where you need to start. Photo by Anete L?si?a

Roadmap 118

Roadmap Travel User Testing Leadership 118

Product Culture

NOVEMBER 29, 2023

Their growth strategy calls for them to move into the enterprise space where deal sizes are larger and more profitable. This is a risky strategy because they’ll have to focus nearly all of their resources on that one thing, ignoring a long list of obvious product gaps and requests from existing customers. This is product leadership.

Leadership 52

Leadership Finance Naming Roadmap 52

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 121

Product Strategy Strategy User Testing Weak Development Team 121

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? This is a mistake.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? This is a mistake.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Roman Pichler

JULY 5, 2022

To make the duties more accessible, I have grouped them into four sets: people management, processes and tools, business strategy and organisational development, and self-leadership. Don’t forget to capture the learning and development measure, for example, on a learning roadmap. Contribute to the business strategy.

Product Research 295

Product Research Leadership Feedback Software Roadmap 295

Bain Public

FEBRUARY 13, 2023

During the in person workshop, Paul will lead a group of early stage startup founders through the process of revisiting and assembling their value proposition, establishing their product mission and strategies, and completing their product roadmap. He is a pro in injecting strategies and tactics to monetize his client's businesses.

Roadmap 52

Roadmap Strategy Workshop Leadership 52

The Product Coalition

JUNE 9, 2023

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

Roadmap 122

Roadmap Data Visualization Customer Experience User Testing 122

The Product Coalition

FEBRUARY 5, 2021

Setting an awesome strategy without building the enablers to executing on it is just a pipe-dream. And too often I’ve seen poor leaders resort to micro-management, HIPPO, and dictatorship in order to fulfil their strategies. As a result, I’ve come to value 5 different aspects of product leadership.

Leadership 154

Leadership Technical Advisors Product Research Weak Development Team 154

The Product Coalition

APRIL 23, 2023

One of the first things you should do in your new role is to take stock of the current state of the product and its market, which means getting to know your team, customers, and competitors and analyzing any available data on product performance and market trends.

Leadership 78

Leadership User Friction Data Visualization Vision 78

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Let’s get right to it!

Product Research 103

Product Research User Testing Research Software Feedback Software 103

Roman Pichler

DECEMBER 6, 2022

For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

Leadership 279

Leadership Technical Review Reporting Tools User Testing 279

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 94

Research Software Data Visualization User Testing Marketing 94

Mind the Product

FEBRUARY 15, 2018

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap.

Roadmap 168

Roadmap Weak Development Team Leadership Research Software 168

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Mironov Consulting

DECEMBER 5, 2023

  (For fun, let’s call those things strategies.)   But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    (And the 9000 things we won’t do.)  ” What To Do?

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Roman Pichler

JULY 6, 2021

Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own. Grow Your Leadership Skills. A great way to do this is to mentor and coach people.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? What are the levers of SaaS Growth Strategies?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Modus Create

MARCH 17, 2022

Executives across industries are reimagining leadership principles that thrive in an agile business environment — principles that don’t treat change as an anomaly but a culture. . What is Agile Leadership? 5 Principles of Agile Leadership. Here are five agile leadership principles that have served us well: 1.

Leadership 98

Leadership Agile Reporting Tools Feedback Software 98

ProductPlan

AUGUST 7, 2020

Then, I started gravitating towards product strategy questions, like, “Why am I building products?, I worked with the product leadership to plan out a product strategy. Then, I created a product roadmap to move that strategy forward, which ultimately drove a 15% increase in revenue and a 20% increase in retention.

Engineering 111

Engineering Leadership Customer Experience Feedback Software 111

The Product Coalition

JUNE 9, 2021

Part one of this article taught you how to align a roadmap with aspirational business goals. The initial steps of this framework took collaboration between business leadership and the product team to set a direction for development decisions. This step gets into what people think of when they ask for a roadmap.

Vision 89

Vision Roadmap Customer Experience Weak Development Team 89

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

Roadmap 155

Roadmap Data Visualization Customer Experience User Testing 155

People-First Product Leadership

JUNE 11, 2023

Does your team (or organization) have a shared Mission, Vision, Strategy, and Goals? Be Curious Not Judgmental: In my course People-First Product Leadership , I do just that - I share how to put people on your team first. Then prioritize your ideas based on market research, customer input, and other data sources. Yep, twelve.

Leadership 52

Leadership Vision Product Strategy Article 52

The Product Coalition

FEBRUARY 12, 2024

I’ve reviewed roadmaps for hundreds of different products. I’ve participated in more roadmap review meetings than I can remember. And until now, I never thought to share the view a product leader has on roadmaps — at least publicly. When reviewing a roadmap with the product team, there are six points I always look for.

Technical Review 117

Technical Review User Testing Product Research Customer Feedback 117