Leadership Marketing Sales Training 
The Secret PM Handbook
OCTOBER 9, 2018
When sales are not going well, company leadership might ask product management come in to help hit the numbers. We’ll assume the challenges in selling are that Marketing isn’t finding the right prospects and Sales doesn’t know how to sell to them effectively. This can be a bad thing or a good thing.
Product Innovation Educators
JANUARY 10, 2022
My path to product leadership has been through entrepreneurship and product diseases. We’ve been taught to keep iterating until you find product market fit—just keep trying different things. Logistics: How does the solution get to customers (support, sales, training customers, professional services)?
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Userpilot
SEPTEMBER 18, 2021
Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.
Intercom, Inc.
APRIL 4, 2019
The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of.
Amplitude
MARCH 11, 2020
Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. Then they solicit feedback from internal stakeholders to inform planning.
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That (See the chocolate cake problem.)
The Product Coalition
FEBRUARY 26, 2022
One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. Shouldn’t more hands get products to market faster? Most product managers efforts today seem focused towards their own company , no longer the customer.
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