article thumbnail

Decoding Product Leadership

Roman Pichler

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ It is therefore called assigned leadership.[

article thumbnail

Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Marketing Manager Salary [+ Resources to Advance]

Userpilot

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. There is an abundance of tools for product marketing managers.

article thumbnail

492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. The goal is to understand the target market, identify unmet needs, and inform product design and marketing.

article thumbnail

Five Under-Appreciated Aspects of Product Leadership

The Product Coalition

As a result, I’ve come to value 5 different aspects of product leadership. Shift #1: A leader of leaders The two top things I’ve head people reply to the question “how do I move into Product Leadership?” Moving into product leadership moves you away from the day-to-day hands-on tools and into a primarily coaching role.

article thumbnail

The 7 Best Free SaaS Software Training Resources

Userpilot

Keep reading to see the best training we recommend for all of the above. Below are some of the best online training for a range of SaaS skills. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Best Free Online SaaS Training/Courses. Product School.

article thumbnail

How to Build a Go-to-Market Team for Your SaaS Company

Userpilot

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.