Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Mind the Product

MAY 5, 2020

In her opinion, there are marked differences in product management practice in AsiaPac and Europe. She adds: “I thought I was going to learn about technology and tech innovation. Today there are 45 product managers. As N26’s CPO Georgie no longer directly manages any products, but she practises product management in other ways.

Leadership 100

Leadership Research Software User Testing Analytic Tools 100

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.”

Product Management 217

Product Management Product Manager Product Research Healthcare 217

PMLesson's Ace the PM Interview

MAY 19, 2020

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google.

Product Marketing 52

Product Marketing Marketing Weak Development Team Analytic Tools 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

AUGUST 9, 2021

There is no causal evidence to point to the perfect position in the spectrum that causes a Product to succeed. Different factors including, but are not limited to Product’s lifecycle, Technology used, Company Strategy, and Leadership Persona are critical in determining the exact coordination for the Product Team.

Product Management 155

Product Management Product Manager User Testing Management 155

Userpilot

SEPTEMBER 14, 2023

The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies. Hardware product managers are responsible for building and launching physical products.

Research Software 89

Research Software Analytic Tools Feedback Software Product Research 89

Radical Product

APRIL 30, 2020

Technologies in the last 50 years touch more lives more quickly than they did in the previous 50 years. Typically, ethics questions would bubble up when new technologies were being introduced that could visibly affect humanity, e.g. weapons technology, or creating designer babies. The nature of ethical issues has also evolved.

Leadership 59

Leadership User Testing Vision Customer Experience 59

Intercom, Inc.

JULY 28, 2022

Growth is arguably the most defining and sought-after trait of technology companies. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn. However, growth is seldom linear, as is all too clear in the current economic climate.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

The Product HQ

MAY 10, 2024

For example, leadership and team management skills are essential to succeed. For example, if you are an API product manager, get the essential knowledge on APIs and grow your knowledge base with time. Apart from soft skills you need to sharpen, aspiring group product managers also need to know the fundamentals of product management.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

The Product Coalition

MAY 31, 2018

As someone who has experienced the highs and lows that accompany life as a Product Manager, I am keenly aware of the challenges this important role plays in the technology industry [and so many others]. to raise a new generation of well-informed Product Managers. Where many of the departments in the organization?—?whether

Leadership 60

Leadership Product Management Product Manager Weak Development Team 60

Product Innovation Educators

NOVEMBER 6, 2023

Before founding Viable, he held senior leadership roles in engineering, technology, and product. Summary of some concepts discussed for product managers [2:25] What is the qualitative data you have found useful for making product management decisions? .” That report goes to the top-level leadership.

Data Visualization 116

Data Visualization Reporting Tools Analytic Tools Feedback Software 116

Usersnap

SEPTEMBER 29, 2022

The disruptive growth approach focuses on gaining market leadership with a lower-cost product, which will help capture new customers. Disruptive products are low priced and high volume. The products are easy to use and provide immediate results for customers. The competition components are beyond technology.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product HQ

APRIL 20, 2024

Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own. Excellent leadership skills, a fundamental understanding of product management, and a strong portfolio of success are the recipe for success.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

The Product Coalition

APRIL 18, 2021

But the truth is that even if you do need these big ideas in order to demonstrate leadership (and even that is not necessarily true ), the ideas themselves never show up in a void, out of nowhere. For example, one of the most innovative ideas I had throughout my career was Twiggle’s product. Instead, it is all about risk management.

Research Software 131

Research Software User Testing Leadership Weak Development Team 131

Product Management University

JULY 31, 2023

If you think about it, those skills, to a greater or lesser degree, are required in just about any market or customer-facing role in a high-tech company. In B2B software and technology companies, that’s usually the case whereas in other industries these titles vary in their responsibilities. Sales quotas? Blaming losses on a bad demo?

Feedback Software 130

Feedback Software Consulting Engineering Technical Review 130

Innovatemap

MARCH 17, 2021

While we at Innovatemap like to think there are plenty of things that make us unique — like our incomparable product knowledge, design prowess and commitment to grow — there’s one quality that sets us apart from the naked eye, and it’s one we’re incredibly proud of: our high percentage of women. Kristin and Katie (2019 Photo).

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Bain Public

JUNE 4, 2020

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

People-First Product Leadership

FEBRUARY 12, 2024

I find such an attitude ironic as technology is always changing. We are constantly learning new skills (tip of the hat to ChatGPT), re-establishing product market fit due to a new competitor, or facing changing market dynamics (remote, hybrid, back to the office). He sites Wikipedia which was disparaged at the start.

Artificial Inteligence 52

Artificial Inteligence User Testing Product Management Product Manager 52

Userpilot

JULY 18, 2023

This is essential to build a roadmap that drives the product strategy. PMs collaborate closely with teams from across the organization, like the engineering team, and liaise with senior leadership. When the product is ready, PMs use customer feedback and product analytics to track product performance and inform its future innovation.

Data Visualization 85

Data Visualization Product Research User Testing Onboarding KPIs 85

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. In my last piece, I discussed many of the tools that product leaders have for building a customer-obsessed culture. Beta Testers For a new product or a startup, beta testers play a vital role in the product’s success.

User Testing 134

User Testing Customer Feedback Customer Experience Research Software 134

Sachin Rekhi

JUNE 25, 2017

I then break down the resources into the way I think about what a product manager does, which is drive the vision, strategy, design, and execution of their product. Each section covers the best practices for each of these four dimensions of product management. Design is the third critical dimension of product management.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Gainsight

JULY 12, 2023

Collaborate cross-functionally with Sales, Product, Marketing, and other teams to align customer success objectives with overall company goals. Leverage industry best practices and innovative technologies to drive continuous improvement. Identify pain points and drive data-backed decision-making by analyzing customer data.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

People-First Product Leadership

JANUARY 7, 2024

Technological Advancements: The consumerization of artificial intelligence (AI) and large language models (LLMs) can bring innovation to industries ranging from education to healthcare to newsletter writing. For me, I’m looking forward to applying what I learned in 2023 - which was in a large part due to People-First Product Leadership.

Artificial Inteligence 52

Artificial Inteligence Weak Development Team Feedback Software Leadership 52

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 82

Product Research User Testing Research Software Feedback Software 82

The Product Coalition

DECEMBER 6, 2023

Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. Unlike what most people think, the product strategy isn’t the strategy of the product department. That’s about strategy in general.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Product Coalition

JULY 2, 2022

primarily focused on product teams, helping them be great at the discovery work that is at the heart of what they do Leadership coaching?—?focused focused on helping product leaders thrive and lead the product organization effectively as well as the product strategy in the right direction Transformational coaching?

Workshop 114

Workshop Customer Feedback Technical Review Product Research 114

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully.

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

Intercom, Inc.

OCTOBER 31, 2019

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. Technology, for a long time, has been incredibly capable.

Data Visualization 169

Data Visualization Artificial Inteligence Customer Experience Technology 169

The Product Coalition

FEBRUARY 9, 2021

Leadership and management books haven’t been included because when you’re just a small team, amping up leadership capability provides less leverage than solid execution of the topics that I will cover. A framework for thinking about how to really engage your users and customers with your product. by Justin?—?Takes

Books 185

Books User Testing Product Research Inbound 185

Userpilot

JUNE 25, 2023

Product Leadership presents insights on effective product leadership and team-building. All-time classic books to sharpen your product management skills Let’s start with the classics. If you haven’t read these yet, this is the place to start your exploration of the product management literature.

Books 85

Books Analytic Tools Data Visualization Product Research 85

Product Innovation Educators

AUGUST 7, 2023

She is also the co-founder and managing partner at MIDIOR, which has been providing professional services for 26 years to product organizations in a number of areas from product insights, product development and management, and technology platforms. A startup is a single-product company.

Research Software 95

Research Software Certifications Product Research User Testing 95

The Product HQ

MAY 10, 2024

Obtain Certification in Technical Product Management While the path to principal product manager doesn’t have to include technical product management, getting certified in technical product management is a wise step. The demand for technical and product management positions is high.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52