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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Keyword research and industry reports are two ways to track market trends and identify arising opportunities.

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How I treat creative copy like a product—using data

Mixpanel

Product and growth managers often build onboarding flows that get users to this moment fast. Keyword research. As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. You could learn to do it yourself.

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4 ways to accelerate sales using the Intercom integration with HubSpot

Intercom, Inc.

Learn how to better understand, nurture, and convert leads with the Intercom integration with HubSpot. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Trigger HubSpot workflows from Intercom conversations based on date, keywords, or URL.

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Ways to Take Back Control from Pay Per Click (PPC) Automation

The Product Coalition

If you are a PPC nerd, you can easily take back the control of your PPC management regardless of the fact that bigger engines are diving deep into automation. Also, automated bidding is not smart when using the last-click attribution since you will meet keywords relevant in the earlier stage.

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Best Examples of AI in Marketing: Tools & Best Practices

Userpilot

TL;DR AI marketing involves leveraging AI technologies like machine learning, deep learning, etc., There are four groups of marketing AI apps today: standalone machine learning, standalone task automation, integrated machine learning, and integrated task automation apps. But it’s more than just a keyword tool.

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How I Survived the Lifestyle of a Product Manager as an Introvert

The Product Coalition

“I am rarely bored alone; I am often bored in groups and crowds.” — Laurie Helgoe When I first started working as a Product Manager, the number of meetings on my calendar jumped from a few to a few hundred. It might seem like introverts aren’t suited for the life of product managers, but that’s not true.

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Taking Over an Existing Product: Product Management Lessons Learned

The Product Coalition

You’re a Product Manager or Product Owner or both, and you have a new opportunity to add an existing product to your arsenal. One catalyst for this scenario is when a colleague leaves, or changes positions. Remember, it’s your product now, and the product manager who is handing it over may want to move on as fast as possible.