Lead Nurturing 101: How to get new customers beyond the free trial
Intercom, Inc.
JANUARY 22, 2019
Why lead nurture should be an important part of your marketing strategy. “Every new signup will get the messages that are right for them” Traditionally, this has been done with a series of scheduled messages. You set up a drip campaign, where a message is sent on day 1, day 7, day 14 etc. The welcome message.
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