Management Marketing Strategy 
The Product Guy
NOVEMBER 5, 2024
As product managers, we often focus on the development and success of the products we bring to market. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership. Define Your Unique Value Proposition What sets you apart from other product managers?
Product Innovation Educators
DECEMBER 16, 2024
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Guy
OCTOBER 25, 2024
However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. Even with best practices in place, product managers often face controversial and uncomfortable challenges when managing stakeholders.
Productside
MAY 27, 2025
Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. But its product management journey has been far from smooth.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
The Product Guy
FEBRUARY 20, 2025
How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
Product Innovation Educators
JANUARY 6, 2025
The product manager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of product management leadership.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.
Speaker: Paul Heller
Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals.
Speaker: Shalini Dinesh
Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022). 🎯 Strategies for aligning cross-functional teams for seamless product launches.
Speaker: Evan Leong - CEO & Founder, Product Signals
Customer feedback is integral to effective problem management and product development for senior product professionals. How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data?
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have? And much more!
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Expert insights. Personalized for you.
293 
Let's personalize your content