Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.
Mind the Product
JANUARY 30, 2024
Crafting effective messaging is crucial for product success. In this podcast episode, Diane Wierdu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element.
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Roman Pichler
AUGUST 16, 2022
This does not mean, though, that you must like the other person and that you must be happy and smiley all the time—nor does it mean sugar-coating messages, only telling people what they want to hear, and putting up with issues. Why is Empathy Important in Product Management? Cultivate Curiosity and Open-mindedness.
Mind the Product
JANUARY 30, 2024
Crafting effective messaging is crucial for product success. In this podcast episode, Diane Wiredu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Alchemer Mobile
SEPTEMBER 3, 2021
In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.
Alchemer Mobile
OCTOBER 14, 2021
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Ian Hassard, senior manager of product management at Auth0.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. In this webinar you will learn: Why Product Management should create the initial “Product Message".
Speaker: Greg Coticchia, CEO & Founder of ENTRA
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. Product management is a team sport and trust amongst the team is even more essential.
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. Creating user segmentation and testing in-product messaging to improve the user experience during the trial.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.
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