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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
James shares insights from his research studying companies that consistently launch successful products. His LAUNCH Code framework offers a practical approach to product launch management that any organization can implement. Creating Common Language James emphasizes the importance of vocabulary in cross-team work.
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech.
Speaker: Luke Freiler, CEO and co-founder of Centercode
COVID-era product management is fraught with challenges as companies scramble to adapt their approach to make the most out of the current economic climate. How to expand product test coverage — even when budget cuts leave you short-handed. Scaling testing processes to support release schedules that are bursting at the seams.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how product managers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
December 4th: Continuous Interviewing: Unlock the Power of Story-Based Customer Interviews This webinar is designed to help you better understand what a good customer interview looks like. This skepticism usually comes from those who are still navigating a project-based approach to idea testing. Don’t miss out— register here !
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. But most products fail to do so.
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. Service speed, staff needs Customer Value How does this work with loyalty programs?
For this edition of Product in Practice, were not talking with a product manager, a designer, a UX researcher, or even an engineer. helps its customers monetize their passion and skills and reach their audiences with their own app. During their experience we have to ensure they stay engaged through customer success and support.
A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?
The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.
The impact on businesses cannot be understated, and product managers have felt the brunt of it. So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! Real-life examples of this process.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard time finding customers to connect with, or run up against any other number of problems, it can be tempting to give up.
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? Feature requests often distract from deeper needs – the best product managers dig until they find the real problem.
Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Customers dont care about data structures.
Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting
Companies have accomplished this through usability testing and real-time qualitative feedback from customers. However, most businesses struggle with formidable usertesting and feedback processes. They will reveal trade secrets on: Turning customerfeedback into actionable insights.
In this episode of “ Product Excellence: Insights from Award-Winning Leaders | Strategies for Success ,” Drew Falkman shares the toughest lesson hes learned in product management: the importance of failing fast. What You’ll Learn: Fail Fast, Learn Fast: The value of testing quickly.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies product managers can use to expand their influence, foster innovation, and navigate the evolving landscape of product management. Navigating Pushback Resistance to experimentation is a common challenge for product managers.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use. Save your seat today!
Engineers will hear different insights during your customer interviews. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. And this is a good thing. Tweet This.
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users. ” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users.
Speaker: Nicole Munson, Senior Product Manager at American Express
Every product manager labors over creating the perfect customer experience. Product Manager at Amex Savings, for this insightful webinar based on her many years of launching products to a variety of end-users. We will dig into the many ways that PMs experiment, track customerfeedback, design, and test new experiences.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. Its not the exclusive domain of product managers. What I saw was they were talking to customers periodically. Discovery is a team sport.
Katarzyna Malecka shares usertesting strategies for all budgets, including 3 case studies and key insights to improve product development. Read more » The post Balancing budget for usertesting in product management: three case studies appeared first on Mind the Product.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?
Instrumentation & RecruitmentSetting the Stage for Effective User Interviews Part 2 (of 5) of the UX Research Playbook series Previously in Part 1 of The UX Research Playbook series, we explored how to set UX research up for success by crafting well-defined research goals within a structured framework.
Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on. Testing in production –– why it’s important, and the many ways you can deploy your features safely and efficiently.
We explored a few characteristics to look out for when selecting your pilot teams, including the relationships among the team members, their mindset and willingness to learn, and their access to customers. They’re not talking to customers regularly. Not unreliable tests, right?
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. What is customer onboarding? Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
Taking charge of a product management team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Your product managers wonder if youll champion them. If your buyer is another product manager, treat them like an external customer. Days 130: Observe and Understand 2.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.
These days, a simple A/B test can seem to incorporate the whole alphabet, and making a decision from that data isn't as easy as A, B, C either. How do we know we are testing the right thing? How can we shorten the time it takes to do the tests while gaining larger amounts of data? A Live/On-Demand Masterclass.
Edwin says The Timess customers are People who like to keep up to date with current affairs, especially with a well-respected newspaper such as The Times, London. The product manager in their squad recommended reading Continuous Discovery Habits and the team was inspired to start applying the concepts right away.
Fundamentally, being a Product Manager is all about making sure that the right decisions get made, and for me the hardest decision has always been “what shall we do next?”. At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing. 6m – lists why in stunning detail.
Rather than talking about discovery as one amorphous concept, she encourages product people to think about specific actions they can take to help them chip away at discovery, like talking to customers every week or identifying their assumptions. Your interview is on your calendar, you talk to a customer every week.
Have you ever had to talk a difficult customer down from the ledge? For product managers, it’s even more important because we intersect with different people in different scenarios every day with the ultimate goal of aligning the product to the customer and the business. . Or work with a difficult person, period? Existing model.
Speaker: Jim Morris, Founder, Product Discovery Group
By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customerfeedback, they can cycle through ideas quicker, and find the best ones sooner. Why you should be involving engineers at every stage of the Cycle.
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