Mind the Product

NOVEMBER 1, 2017

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. It’s just a messaging queue.” A straightforward one we did for Eric is called “ 20/20 Vision ”. Review the messages on your website. The Process.

Construction 139

Construction Workshop User Testing Customer Experience 139

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. Let’s get right to it!

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Alchemer Mobile

JANUARY 4, 2023

Alchemer is excited that the Apptentive team shares our vision to make every customer and employee voice matter.”. Alchemer and Apptentive will offer their combined set of solutions to customers effective immediately and will soon launch new, integrated solutions for the market. About Apptentive.

Feedback Software 130

Feedback Software Research Software User Testing Customer Feedback 130

Roy Madden

JANUARY 29, 2021

A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You have 5+ years of marketing and demand generation experience with a proven track record of growing revenue from $5M to $25M ARR.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

BrainMates

OCTOBER 20, 2024

Customers come with a set of expectations—whether it’s ease of use, reliability, or customer support—that are shaped by prior experiences, market trends, and your product messaging. For product managers: Clear alignment between product vision and execution is essential.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 98

Branding User Testing Product Research Data Visualization 98

Product Innovation Educators

MAY 23, 2016

With 75% of their time on tactical activities, 25% is spent on strategic activities – creating business plans, conducting market research identifying potential future partners, and the like. Instead, product managers need to inspire them and share the vision of the product.

Product Research 124

Product Research Customer Experience Product Manager Product Management 124

Userpilot

AUGUST 18, 2024

Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need. What market gaps have they left?

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

AUGUST 29, 2023

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals. Book a demo to see it in action.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

AUGUST 8, 2024

A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Conduct market research to identify gaps Market research is one of the key TPM responsibilities.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. First, the process helps you ensure that your ideas are aligned with your product vision and strategic goals.

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Userpilot

NOVEMBER 19, 2022

Userpilot can help product service managers collect user feedback, analyze user behavior data and improve communication via in-app messaging. Product service management is the process of developing a business’s product line to accommodate the changing situation in the market. Want to see how? Book the demo! Act as brand managers.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader).

User Testing 158

User Testing Research Software User Friction Customer Experience 158

The Product Coalition

MARCH 19, 2021

During your target market research, you identified some of the common problems your audience has and how your product might address relevant issues. Creating a brand guide is a great place to start. From packaging and typeface to color palette, the men’s health company does an excellent job creating a recognizable, cohesive look.

Development 138

Development Product Research Research Software Technical Review 138

Userpilot

SEPTEMBER 20, 2023

Key responsibilities include setting out a clear product vision , building a product roadmap, organizing releases , and conducting continuous market research and analysis. Let’s take a deeper dive into the day-to-day activities of a typical product manager’s role : Define the product vision and strategy.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Product Research 105

Userpilot

AUGUST 1, 2024

The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Next, you need to conduct market research to understand your competition and business landscape and to define your target audience and user personas. How do they communicate their messaging?

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Product Management University

SEPTEMBER 3, 2024

Marketing/Product Marketing Capacity Imagine marketing and product marketing trying to uniquely position each product for each market and executing awareness and demand generation activities for that many products and markets. What if a lot of your products target the same markets and customers?

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Userpilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. For a successful launch campaign, you’ll need to A/B test your messaging and test your product ahead of launch day.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

MAY 29, 2024

The product design process extends beyond the product designer's role, often requiring cross-functional collaboration among product designers , visual designers, UX designers, researchers, industrial design specialists, marketers, and engineers. Conduct user research to understand your target audience.

Data Visualization 105

Data Visualization Research Software Feedback Software Analytic Tools 105

ProductPlan

JANUARY 27, 2022

But to succeed when you’re competing against companies around the world for talent, companies must invest in getting appealing messages and stories about their work environment in front of both active and passive job hunters. Workers don’t just want a paycheck. They’re seeking a host of other perks and workplace attributes.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

JANUARY 14, 2023

To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs. Tracking product usage gives you an objective view of user engagement and allows you to improve it with in-app messages.

Feedback Software 98

Feedback Software Product Research Research Software User Testing 98

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Finally, they can use in-app messaging to recruit beta testers for future launches and announce new products or features.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

JULY 16, 2024

To improve your product experience, conduct user research and create personas to gain insights into customer behavior , preferences, and problems. Similarly, use feedback to tailor onboarding and in-app messages , and offer interactive self-service options and contextual help to enhance engagement and satisfaction.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Research 105

Userpilot

JULY 23, 2023

Growth marketing team for optimizing growth strategies and implementing data-driven decisions. The roles you should hire for your B2B marketing team structure are: Chief marketing officer to lead marketing efforts and align initiatives with company vision. Conducting market research.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

JANUARY 22, 2024

A good product marketing framework has three main components: a go-to-market strategy , a product marketing strategy, and a growth strategy. A product marketing framework is a structured approach to successfully bringing a product to market. Why is a well-structured product marketing framework important?

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JULY 23, 2023

Product Marketer: Develops and executes marketing strategy that promotes the product’s value proposition and drives customer interest and adoption. Product Manager : Defines the product vision, roadmap , and features, collaborating with cross-functional teams to ensure the product meets customer needs and market demands.

Research Software 95

Research Software Data Visualization User Testing Marketing 95

Userpilot

DECEMBER 14, 2021

During launch get people to talk about your product with these tips: join Facebook and Slack chats, find a hunter partner for your product, exclusive member benefits, prepare engaging newsletters and product messages , tweet back to your upvoters. Prepare engaging email newsletters and launch messages. Message & Follow-Up.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

MAY 30, 2024

Customer interviews Similar to customer surveys, customer interviews are an excellent tool for collecting product feedback and conducting market research. For positive feedback, you can trigger an automated message thanking users for their feedback and encouraging them to leave a review for your product on G2.

Product Research 104

Product Research Feedback Loop Feedback Software User Testing 104

Userpilot

OCTOBER 13, 2022

To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs. Product-market fit is a good indication of how competitive your product is. Also, check how it fits into your product vision. All great products start with a solid product vision.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

PMLesson's Ace the PM Interview

FEBRUARY 6, 2019

Strong writing skills help a PM get their message across more effectively. Knowledge of Domain/General Trends Why it’s important: Top PMs spend time constantly learning about changes in the market and building domain knowledge. This is a great way to discover new products and hear what users have to say about them.

Research Software 97

Research Software Feedback Software Artificial Inteligence User Testing 97