Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 86

Data Visualization Research Software Reporting Tools Analytic Tools 86

Alchemer Mobile

JUNE 17, 2025

The platform is used by companies worldwide to collect customer feedback, run employee engagement studies, conduct market research, measure brand sentiment, and more. We strive to have a positive and engaging culture that recognizes talented and hard-working employees. Founded in 2006, Alchemer is a KKR portfolio company.

Naming 100

Naming Feedback Software Research Software User Testing 100

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

MAY 14, 2021

Case 2: market share of main competitors is falling with market demand remains. Five years ago, HTC, a Taiwanese smartphone producer, took a high position in the market, which threatened many competitors. Unfortunately, in 2018, HTC lost its leading market share to 0.3%, while demand for smartphones steadily increased.

Reporting Tools 153

Reporting Tools Strategy Technical Review Marketing 153

The Product Guy

OCTOBER 8, 2024

Present customer feedback, market research, or case studies to make your case. Mastering these dynamics is key to not only managing expectations but also positioning yourself as a trusted leader within your organization. One of the best ways to do this is by building strong relationships based on trust and credibility.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

The Product Coalition

AUGUST 17, 2022

This super identity has been shown in multiple studies to be a strong positive factor in successful teams building new products: How to get a super identity First, you need a super goal. A super goal needs you to find an outcome that will facilitate alignment across the organisation, across the different silos and functions.

User Testing 146

User Testing Research Software Product Research Market Research 146

Alchemer Mobile

FEBRUARY 2, 2021

App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Three Months Before Launch: Lay the Groundwork.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. Book a demo now to find out how Userpilot can help.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

UX Studio

APRIL 25, 2019

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? Research facilitates getting these right. Case study: How we conducted brand research on our UX studio brand. Brand affinity.

User Testing 74

User Testing Product Research Research Software Branding 74

Roy Madden

JANUARY 29, 2021

Apply for this position. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You write exceptionally well (including go-to-market materials and customer case studies).

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

Product Research 183

Product Research User Testing Marketing Weak Development Team 183

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. This goal is specific and measurable (20% increase in MRR).

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

DISQO

MAY 10, 2018

” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on. “Frankly, we were not in a position to be that specific,” says Charles-Pierre. This helped accelerate that ‘discovery’ process.”

Product Research 75

Product Research Startups User Testing Reporting Tools 75

The Product Coalition

MARCH 11, 2024

According to a 2020 study by the Human-Computer Interaction (HCI) conference on user experience and ad placement, ads are strategically placed, interrupting your learning flow just as you are feeling a sense of accomplishment. Duolingo’s Persuasion Playbook: A Deep Dive Let’s delve deeper into Duolingo’s tactics.

Research Software 145

Research Software Reporting Tools Customer Experience Artificial Inteligence 145

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

AUGUST 30, 2024

Analyzing customer insights enables SaaS companies to make informed decisions, identify real customer problems to solve, and create positive customer experiences throughout their journey. Marketing teams need them to develop positioning and differentiation strategies and to orchestrate marketing campaigns that resonate.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

The Product Coalition

OCTOBER 6, 2020

By the time he arrived at NYU to study music and technology, it was instilled in him that the reasons musicians perform is to engage with the subconscious within people and elicit emotions. These 42 emotions were derived from comprehensive studies led by Canvs Chief Data Scientist, Dr. Sam K. We’re also teaching A.I. Teaching A.I.

User Testing 148

User Testing Data Visualization Product Research Research Software 148

The Product Coalition

MARCH 19, 2021

Branding is an important component of marketing, whether you’re an emerging or tenured brand. But if you don’t have a history of positive reviews and purchases to back your new product, branding becomes even more critical. This can be especially helpful if your product is new to the market. It’s good branding.

Development 140

Development Product Research Research Software Technical Review 140

Userpilot

JANUARY 9, 2024

You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. SEQ can be administered quickly and efficiently, making it a time-saving option for usability studies. Usability studies.

Data Visualization 105

Data Visualization User Testing Product Research Customer Experience 105

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. Many of these are cases where products were developed with little or no understanding of the actual market demand for them. Many of these are cases where products were developed with little or no understanding of the actual market demand for them. By NICK COSTER.

Weak Development Team 52

Weak Development Team Development User Testing Product Research 52

The Product Coalition

SEPTEMBER 21, 2020

Understand your customers, use cases & personas- Relevant experiment hypotheses require deep qualitative understanding of customers whether it is from user testing, customer reviews or market research. Using less than 95% statistical significance may lead you to believe a random coincidence will be a repeatable phenomenon.

Customer Experience 167

Customer Experience Data Visualization User Testing Product Research 167

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

UX Planet

FEBRUARY 22, 2024

You’ll learn How to hire for, position, and empower a UX team effectively. How management of UX professionals directly affects ROI—both positively and negatively. UX management best practices, from interviews and case studies with experts. Best practices to manage and support a UX designer and wider UX team.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Userpilot

AUGUST 23, 2023

But aspiring students are advised to study the following under a bachelor’s degree – business management, statistics, economics, or computer science. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Interviews and focus groups.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Intercom, Inc.

NOVEMBER 20, 2018

Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Again the goal here is to treat this stage of the process as primary market research.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

AUGUST 8, 2024

To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends. Conduct in-depth market research : Study your target market and create detailed customer personas highlighting customer needs, pain points , and goals.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

JANUARY 8, 2024

Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool. Potential users will see themselves in the case studies and be encouraged to use your solution. Personalize your campaigns.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

AUGUST 22, 2024

How did Maja Voje get started in growth marketing? She holds a Bachelor’s degree in Marketing and an MBA from the University of Ljubljana. She also studied marketing management at Vienna University and business administration at Shanghai University through exchange programs. Maja has a solid educational foundation.

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

AUGUST 18, 2024

Deciding on pricing and positioning. It outlines the target audience, competition, value proposition, messaging, pricing, and marketing and sales channels. A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. To do this, conduct market research.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Carry out market research to screen ideas Market research is another crucial aspect of new idea screening.

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Userpilot

OCTOBER 2, 2023

Some of the benefits of generative research are understanding how users experience your product, how much they know about it, and generating new ideas. It’s easy to conduct generative research using concept testing , in-app surveys , user journey mapping, focus groups, and diary studies. Conduct NPS surveys with Userpilot.

User Testing 105

User Testing Product Research Research Software Feedback Software 105

Product Management Unpacked

AUGUST 17, 2018

Conduct market research on user needs. Provide marketing support to sales. . In fact, a recent Pendo study revealed that 60 percent of product leaders actually come from a business background. Most importantly, you’ll interact with customers. You’ll find the job requires both strategic and tactical acumen.

User Testing 105

User Testing Product Research Research Software Reporting Tools 105