ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product HQ

MAY 10, 2024

If you want to become a product lead but have no experience, it is still not difficult to get there. You have to earn the necessary digital product management and lead skills and demonstrate them to potential employers with confidence. In general, they play a major lead role equivalent to a Director or VP of Product.

Customer Experience 52

Customer Experience Research Software Feedback Software Certifications 52

The Product Coalition

FEBRUARY 7, 2019

Among those jobs is one which has been dramatically growing over the past 10 years, and will keep on growing by at least 14% through 2020: the Product Manager. In his book, Inspired , Marty Cagan describes the main role of the product manager as “ to discover a product that is valuable, usable and feasible ”.

Product Research 60

Product Research Product Management Product Manager User Testing 60

Roy Madden

JANUARY 29, 2021

A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. I try to get my team similarly enthused about this endeavor.

Product Research 97

Product Research User Testing Research Software Feedback Software 97

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Many people confuse strategy with a general direction or vision.

Product Strategy 105

Product Strategy Research Software Strategy User Testing 105

Userpilot

AUGUST 13, 2023

A feature prioritization matrix is a product management tool that helps teams decide what features to develop next. Why should product managers use a prioritization framework? A feature prioritization framework helps the product team to deliver high-impact features. Product vision.

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Engineering Manager: In charge of planning, designing, and overseeing projects. Oversee product design.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

NOVEMBER 26, 2018

How to narrate a story of your product and make it appealing. A very important skill needed for being a product manager is to be a good storyteller. Over time with some experience, you will become a good storyteller, after all, you are selling your product and your work all the time to different audiences.

User Testing 60

User Testing Customer Experience Product Management Product Manager 60

ProductPlan

OCTOBER 24, 2019

Product management is one of the least-defined roles in the professional world. But you can identify many of the skills and habits you’ll need to be effective in this career by learning from other successful product managers (PM). As a product manager, your job is to solve problems for your users.

Product Research 54

Product Research Product Management Product Manager Weak Development Team 54

Product Bookshelf

JANUARY 31, 2017

Collect information and work with your cross-functional partners to be an effective product manager. Your company will rely on you to be the most knowledgeable about your product so never take your eye off the market and establish an objective framework to guide your decisions.

Technical Advisors 48

Technical Advisors Product Management Product Manager Technical Review 48

Pragmatic Marketing

FEBRUARY 17, 2017

Product managers and strategists drive such decisions, and thus shape your world. Both turn grand visions into tangible goods and market realities. Product managers and strategists see things through different lenses and maintain often-opposing priorities. Who made YouTube a household name?

Research Software 70

Research Software Product Management Product Manager User Testing 70

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. It always evolves, but periodically you do need to snapshot/converge and present it to others to get buy-in on direction.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Mind the Product

NOVEMBER 1, 2017

Market research and having a customer proxy are prerequisites for a persona workshop. As a product manager, you usually should take responsibility for these. As well as product managers, stakeholders, marketing, sales, and dev representatives should attend a persona workshop. The Process.

Construction 94

Construction Workshop User Testing Customer Experience 94

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. Product Team Roles.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. A topic of hot debate in the agile and product circles but with very few answers. Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. I’ve heard from people who’ve realized they wanted to go into product management in part by reading this blog. Ten Year Anniversary! Nearly 850,000 sessions.

Product Management 60

Product Management Product Manager Agile Management 60

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. I’ve heard from people who’ve realized they wanted to go into product management in part by reading this blog. Ten Year Anniversary! Nearly 850,000 sessions.

Product Management 60

Product Management Product Manager Agile Management 60

Amplitude

SEPTEMBER 5, 2017

Like general product management, the role of mobile product managers emerged out of a need to serve the changing face of tech. It’s a specialized role that requires specialized skills that cater to mobile products. The relationship between manager and product is a tight one. Editorial mindset.

Analytic Tools 71

Analytic Tools Research Software Reporting Tools Data Visualization 71

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. But even once you’ve entered the growth stage, you can’t afford to neglect discovery.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Product Innovation Educators

MAY 23, 2016

I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. Rebecca is the Vice President of Marketing for Pragmatic Marketing. Prior to joining Pragmatic Marketing, Rebecca managed product management and marketing teams at a variety of software companies.

Product Research 49

Product Research Customer Experience Data Visualization Product Management 49

Bain Public

APRIL 28, 2020

What’s the difference between market sensing and market research, you ask? Market research focuses more on the company perspective, whereas market sensing targets the customer perspective. It’s a tool for developing an organization and responding to market dynamics. But how does this happen?

User Testing 52

User Testing Marketing Customer Feedback Product Research 52

Product Solving

JUNE 10, 2020

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. As a product manager, you have a unique perspective on how to get things moving in the right direction, and if you can get things 80% of the way down the right path, your team is set up for success.

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Vision 52

ProductPlan

JANUARY 28, 2020

Matching your content and presentation to the folks you’re presenting to is important. In the fifth annual edition of our product management survey , we found product managers continue to have a diverse view of who their primary roadmap audience is. Sales and marketing. Why keep it to yourself?

Roadmap 59

Roadmap Technical Review Software Review User Testing 59

Mind the Product

FEBRUARY 7, 2017

As a product manager, navigating the deep waters of information overload requires an acute awareness of politics, an understanding of methodology, and solid communication skills. Be they user researchers, data analysts, market researchers, or customer service agents, every team is fighting to legitimise their job role (and livelihood).

Customer Feedback 84

Customer Feedback User Testing Data Visualization Customer Experience 84

Product Innovation Educators

DECEMBER 12, 2022

How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning the perspectives of stakeholders on a product project is desirable as well as difficult.

Product Research 83

Product Research Workshop User Testing Management 83

People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. The advice I provided was similar to the approach I took for onboarding my new PM.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

The Product Coalition

DECEMBER 3, 2019

Yet never address the questions concerning vision and strategy to the development team. Prioritize Everything A backlog of your product must be ordered. However, backlog management is not only an activity that needs prioritization of tasks. A clear business case should be created and presented.

Feedback Software 78

Feedback Software Research Software Customer Experience Systems Review 78

The Product HQ

MAY 10, 2024

Do you aim to become a Group product manager or have a product management career in your dream company but have no experience playing the role? A Group Product Manager (GPM) is at the top of the hierarchy of product managers and leads a team of product managers.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Specify product vision and create the product strategy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Usersnap

JUNE 8, 2020

You can continuously bounce questions and ideas with fellow Customer Experience, Customer Success and digital Product Managers, and the speakers are keen to share more insights as well. “…The talks were really useful and helped to think more strategically about the wider (CX) picture rather than just zooming in on the details.”

User Testing 40

User Testing Customer Feedback Customer Experience Feedback Software 40

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. Well, you’re in the right place.

B2B 52

B2B User Testing Research Software Analytic Tools 52