The Product Guy

AUGUST 13, 2020

Product management could start with market research and product development and end with operation. To develop strategic thinking, it involves asking a lot of whys and researching about the industry or technology trends. It could also start during sales process when customers need modification and addition to the solution.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

User Testing 78

User Testing Product Research Market Research Research Software 78

Roman Pichler

FEBRUARY 19, 2024

You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. Consequently, this is the minimum level of empowerment product managers and Scrum product owners as well as product teams require. [4]

Product Research 289

Product Research Product Management Product Manager Customer Experience 289

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. Hard skills like market research or roadmapping are important, but they’re not enough. Product leaders can’t succeed if they neglect people skills and leadership skills.

Agile 276

Agile Product Management Product Manager Workshop 276

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Product managers used to do the upfront market research, product planning, and requirements definition work.

Product Management 281

Product Management Product Manager Research Software Product Research 281

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 278

Agile Product Research User Testing Feedback Software 278

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. It’s a practical marketing book for anyone launching or growing a new product or business.

User Testing 230

User Testing Product Research Marketing Research Software 230

ProductPlan

SEPTEMBER 15, 2021

Many teams fail to understand the importance of a roadmap. They fail to understand how it can help to standardize roadmaps to align your team. There are more features to build, more roadmaps to maintain, and more stakeholders to satisfy. Our roadmaps can improve efficiency, reduce redundant work, and establish best practices.

Roadmap 98

Roadmap Data Visualization Research Software Feedback Software 98

Product Innovation Educators

DECEMBER 12, 2022

Previously, Bruce joined us for a three-part series on creating and using product roadmaps. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. 7:13] How did you move from focusing on roadmaps to focusing on stakeholder management? The goal is alignment of the team.

Product Research 223

Product Research Workshop User Testing Management 223

The Product Guy

MARCH 17, 2018

Keywords: agile, b2b, ci/cd, roadmap. Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Check out this week’s newest, below…. Product Owner, Servicing @ Capital One (New York, NY). Product Manager, DOWN @ Paktor Pte Ltd (Open to Remote).

Finance 150

Finance Product Research B2B Data Visualization 150

Roman Pichler

OCTOBER 6, 2020

Assess the product strategy and product roadmap together with development team representatives and key stakeholders. These are ideally the same people who participated in the timeboxed discovery work and who helped you create the current product strategy and roadmap.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

The Secret PM Handbook

AUGUST 22, 2016

Roadmapping – how my solution will be shaped over time. We do a lot of market research. We have to take our solutions to market. Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. My Selection Criteria. Revenue is interesting. What You Can Do.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

The Secret PM Handbook

MAY 5, 2017

And even roadmaps. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. “Product” involves things like: Requirements or user stories or features. Design, both visual and technical. Agile development methodologies.

Framework 302

Framework User Testing Product Management Product Manager 302

Alchemer Mobile

FEBRUARY 2, 2021

If you’re ready to submit your app to the app stores next week, condense the most important elements of pre-launch into a one-week period and move the other items to your post-launch roadmap. As you navigate your launch, think of any other steps you can take to kick off your mobile marketing. LOCK IN YOUR THREE-MONTH PRODUCT ROADMAP.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Mind the Product

OCTOBER 25, 2016

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. Too many high-level ideas that are added to the roadmap as a “must-have” bug not backed up with validation.”. “I

User Testing 187

User Testing Product Research Feedback Software Product Management 187

Alchemer Mobile

AUGUST 19, 2024

Resist the temptation to assume you know what the customer wants without validating through research. Prioritize Roadmap Items Based on Internal Opinions: Do your best to ensure that prioritization is driven by customer needs rather than internal politics or preferences.

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

Product Research 117

Product Research Data Visualization User Testing Customer Feedback 117

The Product Coalition

FEBRUARY 24, 2023

And so, the CPO finds himself in a position where he needs to deliver a clear roadmap, although the ground keeps shifting. Being open to pivot will show the CEO that the CPO is flexible and willing to adapt to market changes, which will help gain their trust and support. High-level roadmap: I like this concept for all stages.

Startups 147

Startups User Testing Feedback Software Customer Feedback 147

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Create a product roadmap to get everyone on the same page and outline key development stages.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Guy

OCTOBER 8, 2024

Expectation Management : Different stakeholders will have different expectations of the product and the roadmap. For instance, when presenting a roadmap update, include not only the “what” but also the “why.” Present customer feedback, market research, or case studies to make your case.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

Product Management Unpacked

AUGUST 21, 2020

Product Managers at startups also have the ability to make a large impact, with the ability to contribute to the vision and goals of the company with your market research and involvement. There’s more flexibility within the roles as the Product Manager and the founders brainstorm and choose the release dates together.

Enterprise 204

Enterprise Startups User Testing Product Research 204

Product Management University

AUGUST 2, 2023

Product Management’s guiding light would be the list of customer goals, outcomes and obstacles from largest to smallest impact, and they’d use it to create a portfolio roadmap that synchronizes all product roadmaps to that list so that the whole (of the integrated portfolio) has greater value than the sum of the products.

User Testing 130

User Testing Research Software Market Research Roadmap 130

BrainMates

OCTOBER 20, 2024

For product managers: Conducting market research, analysing customer feedback, and staying close to the voice of the customer are key strategies to close this gap. For example, you may have misaligned roadmaps or inconsistent feature prioritisation that doesn’t reflect customer expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Mind the Product

AUGUST 9, 2017

If the market is better educated, there will be direct benefits to the technology roadmap and product pricing. However, effective product delivery relies on the usual disciplines – voice of the customer, product usability testing, quality control and market research – as the basis for product management activities.

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Management 156

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. That’s where product marketing managers can help.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

Product Research 183

Product Research User Testing Marketing Weak Development Team 183

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Roadmapping should focus on product vision and delivering key business objectives. 4: Roadmapping. #5: 1: Market research & user research. #2:

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Mind the Product

JANUARY 22, 2019

Noticing early indications of patterns of behavior can help product managers to plan ahead and work specific questions into their learning roadmaps. As a product manager I’m always looking for signals and patterns, and evaluating what early trends could mean for my products, and now for product practice.

Research Software 175

Research Software Product Research User Testing Data Visualization 175

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. There are 5 main types of product development strategies: market expansion, product improvement, product extension , disruptive innovation, and diversification.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. TAM: The population of India is 1.4

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

APRIL 24, 2025

This will involve close collaboration with Stripe’s and our financial partners product and engineering organizations to prioritize valuable investments over a multi-quarter roadmap, considering distribution potential, performance, costs, and risks. Experience owning/driving roadmap strategy and definition.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Product Management 156

UserVoice

JULY 28, 2017

PMs should be focusing on the big picture tasks such as roadmapping, conducting market research, and managing customer feedback, not trying to write out every step the development team will have to take to launch a new feature, or lurking over sales and marketing to see how they deliver on your product’s potential.

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

Userpilot

JULY 25, 2024

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Market Research and Analysis : Conduct thorough market research to identify opportunities, customer needs, and competitor activities.

User Testing 94

User Testing Analytic Tools Data Visualization Feedback Software 94

Userpilot

AUGUST 18, 2024

To create a successful product strategy, you’ll need to research your market , identify your target audience, and define your unique value proposition. Next, create a product roadmap that outlines your product development process and a pricing strategy that keeps you competitive. There are four key steps to follow: 1.

Data Visualization 105

Data Visualization User Testing Strategy Product Research 105

Userpilot

JULY 16, 2024

We covered everything you need to know, from technical skills and responsibilities to a step-by-step roadmap for getting started. A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

JULY 29, 2024

ProductPlan excels in planning, visualizing, and communicating product strategies , notably through creating a comprehensive product roadmap. Statista is a premier data research platform offering extensive statistics, market research reports, and industry studies for detailed research. Roadmap in ProductPlan.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105