Product Innovation Educators

DECEMBER 30, 2024

These knowledge areas include product innovation management, strategy, portfolio management, process, design and development, market research, and culture and teams. Market Research Market research is crucial for understanding customer needs, market trends, and competitive landscapes.

User Testing

Productside

APRIL 30, 2025

The takeaway: if you cant connect a roadmap item to a clear outcome, it doesnt belong there. Tom challenged participants to reflect on how often theyre running small experimentsnot just at the start of a roadmap cycle, but always. Use your outcome-driven roadmap to flag areas of uncertainty. This isnt about adding bureaucracy.

Product Research

Product Talk

AUGUST 13, 2025

Visualizing Product Vision—Internally and Externally Moritz isn’t just using Lovable for features on the near-term roadmap. By using Lovable to prototype rough concepts quickly, he’s able to gather feedback, align stakeholders, and keep momentum going, even when a project is far off the roadmap. Now it’s already out and in use.”

Feedback Software

Arkenea

APRIL 10, 2025

This can include: Product strategy: Roadmap definition, market research, feature prioritization. Definition and Core Components Outsourced software product development refers to the practice of delegating all or part of the software development lifecycle to an external partner.

Analytic Tools

Userpilot

MAY 27, 2025

Strong roadmap and product sense: can context switch between detailed work and high-level strategy/vision, ability to PM basic initiatives end-to-end. Conducted in-depth user and market research to validate product-market fit and built a scalable content engine to reduce customer acquisition costs.

Analytic Tools

Revulytics

OCTOBER 19, 2017

As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture.

Roadmap

The Secret PM Handbook

MAY 5, 2017

And even roadmaps. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. “Product” involves things like: Requirements or user stories or features. Design, both visual and technical. Agile development methodologies.

Framework

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision. Thank you for reading so far!

Vision

Melissa Perri

JULY 23, 2024

I review strategies and roadmaps. Then we put together a roadmap for change, and I check in with them along the way as they transform. Roadmapping and prioritization are critical for managing resources efficiently, focusing on high-impact initiatives, and adapting to market changes. Lots of data goes into pinpointing.

Weak Development Team

The Product Guy

JULY 2, 2017

If you are just starting out in your product management career it is important to look at where you fit in the market. This is where you will need to do carry out market research and value proposition testing. Do you have a Product Roadmap? Who is the target audience/segment/customer? What problem are you solving?

User Testing

The Product Guy

AUGUST 13, 2020

Product management could start with market research and product development and end with operation. To develop strategic thinking, it involves asking a lot of whys and researching about the industry or technology trends. It could also start during sales process when customers need modification and addition to the solution.

Product Manager

Roman Pichler

FEBRUARY 19, 2024

You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. Consequently, this is the minimum level of empowerment product managers and Scrum product owners as well as product teams require. [4]

Product Research

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. Hard skills like market research or roadmapping are important, but they’re not enough. Product leaders can’t succeed if they neglect people skills and leadership skills.

Agile

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Product managers used to do the upfront market research, product planning, and requirements definition work.

Product Manager

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

User Testing

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. It’s a practical marketing book for anyone launching or growing a new product or business.

User Testing

ProductPlan

SEPTEMBER 15, 2021

Many teams fail to understand the importance of a roadmap. They fail to understand how it can help to standardize roadmaps to align your team. There are more features to build, more roadmaps to maintain, and more stakeholders to satisfy. Our roadmaps can improve efficiency, reduce redundant work, and establish best practices.

Roadmap

Product Innovation Educators

DECEMBER 12, 2022

Previously, Bruce joined us for a three-part series on creating and using product roadmaps. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. 7:13] How did you move from focusing on roadmaps to focusing on stakeholder management? The goal is alignment of the team.

Product Research

The Product Guy

MARCH 17, 2018

Keywords: agile, b2b, ci/cd, roadmap. Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Check out this week’s newest, below…. Product Owner, Servicing @ Capital One (New York, NY). Product Manager, DOWN @ Paktor Pte Ltd (Open to Remote).

Finance

Roman Pichler

OCTOBER 6, 2020

Assess the product strategy and product roadmap together with development team representatives and key stakeholders. These are ideally the same people who participated in the timeboxed discovery work and who helped you create the current product strategy and roadmap.

Product Research

The Secret PM Handbook

AUGUST 22, 2016

Roadmapping – how my solution will be shaped over time. We do a lot of market research. We have to take our solutions to market. Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. My Selection Criteria. Revenue is interesting. What You Can Do.

Research Software

Alchemer Mobile

FEBRUARY 2, 2021

If you’re ready to submit your app to the app stores next week, condense the most important elements of pre-launch into a one-week period and move the other items to your post-launch roadmap. As you navigate your launch, think of any other steps you can take to kick off your mobile marketing. LOCK IN YOUR THREE-MONTH PRODUCT ROADMAP.

Feedback Software

Mind the Product

OCTOBER 25, 2016

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. Too many high-level ideas that are added to the roadmap as a “must-have” bug not backed up with validation.”. “I

User Testing

Alchemer Mobile

AUGUST 19, 2024

Resist the temptation to assume you know what the customer wants without validating through research. Prioritize Roadmap Items Based on Internal Opinions: Do your best to ensure that prioritization is driven by customer needs rather than internal politics or preferences.

Product Research

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

Product Research

The Product Coalition

FEBRUARY 24, 2023

And so, the CPO finds himself in a position where he needs to deliver a clear roadmap, although the ground keeps shifting. Being open to pivot will show the CEO that the CPO is flexible and willing to adapt to market changes, which will help gain their trust and support. High-level roadmap: I like this concept for all stages.

Startups

The Product Guy

OCTOBER 8, 2024

Expectation Management : Different stakeholders will have different expectations of the product and the roadmap. For instance, when presenting a roadmap update, include not only the “what” but also the “why.” Present customer feedback, market research, or case studies to make your case.

Customer Feedback

Product Management Unpacked

AUGUST 21, 2020

Product Managers at startups also have the ability to make a large impact, with the ability to contribute to the vision and goals of the company with your market research and involvement. There’s more flexibility within the roles as the Product Manager and the founders brainstorm and choose the release dates together.

Enterprise

Product Management University

AUGUST 2, 2023

Product Management’s guiding light would be the list of customer goals, outcomes and obstacles from largest to smallest impact, and they’d use it to create a portfolio roadmap that synchronizes all product roadmaps to that list so that the whole (of the integrated portfolio) has greater value than the sum of the products.

User Testing

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Create a product roadmap to get everyone on the same page and outline key development stages.

Data Visualization

The Product Bistro

JUNE 7, 2016

Yes, it is important to go on sales calls to important accounts, and to do well customer visits, discussing roadmaps, support issues, and the state of the market. Structured Customer Visits are a valuable tool for the marketer or product manager. How can you make your customer visits more useful? But they are not magical.

User Testing

Mind the Product

AUGUST 9, 2017

If the market is better educated, there will be direct benefits to the technology roadmap and product pricing. However, effective product delivery relies on the usual disciplines – voice of the customer, product usability testing, quality control and market research – as the basis for product management activities.

Artificial Inteligence

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. That’s where product marketing managers can help.

Product Research

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

Product Research

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Roadmapping should focus on product vision and delivering key business objectives. 4: Roadmapping. #5: 1: Market research & user research. #2:

Product Research