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Feedly is hiring a Marketing Automation Manager

Roy Madden

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

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Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. by Sarela Bliman-Cohen.

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Moving at the Speed of Demand

Product Management Unpacked

Meet Claire Marcus, senior product manager at UPMC Health Plan. For Claire, this situation is a prime example of a product manager’s need to respond to market demand quickly and effectively. “ Unlike traditional product managers, Claire is less involved with the technical aspects of product management.

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In Scope for My Role?

Mironov Consulting

  Out of scope means they can advise, counsel, suggest, offer to help… but don’t own the decision/action.    If you’re not getting the candidates you need, go outside for a contingent search professional who focuses on product roles (not engineering or design or sales or marketing).

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How to run a product meeting and nurture your team culture

UX Studio: Product Management

If you want to know what the culture is like in a product team, you should visit one of their product meetings. The way they do the meeting will tell you everything. Who speaks at the meeting? Is it technical details, customer insights or revenue and money? Run great product meetings and your culture will thrive.

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I’ve abandoned “MVP”

Mironov Consulting

After years of struggle, I’m advising all of my clients and product leader coachees to stop using the term “MVP”. Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.)

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A summary of “Building Products for the Enterprise”

The Product Coalition

As argued in the intro of the book, even though enterprise software makes up a big share of the total software market, most Product Management books still focus on consumer products only as well as ignore that enterprise software products are built and distributed very differently. Product Management is about solving customer problems.”