Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Marketing 69

The Product Coalition

MAY 9, 2023

Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. years and more to get any consistent flow of customers going. Each of them individually is just so unexpectedly time-consuming.

User Testing 146

User Testing Feedback Software Analytic Tools Outbound 146

The Product Coalition

APRIL 26, 2021

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. The challenge with JTBD when you start working on your Go-to-Market is that it can be harder to do target marketing than traditional approaches, but this challenge is where the opportunity lies.

Marketing 89

Marketing Strategy Outbound User Testing 89

The Product Coalition

FEBRUARY 9, 2021

I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. The four steps are Customer Discovery, Customer Validation, Customer Creation, Customer Building. I love that it focuses on customer behaviour.

Books 185

Books User Testing Product Research Inbound 185

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Discover which customers are your best, and copy how you acquired them.

Feedback Software 80

Feedback Software Analytic Tools Research Software User Testing 80

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 64

Research Software User Testing Outbound Marketing 64

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Customer Feedback 89

Intercom, Inc.

SEPTEMBER 21, 2022

Because of the limited scale any business could operate in – a scale which was literally dictated by their location – it was relatively easy for them to build personal relationships with customers. Suddenly you could sell and market to millions of people, anywhere in the world. The challenges of customer support today.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is strategic product management?

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Product-led growth anatomy.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization User Testing 80

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. What’s not to like?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Mironov Consulting

FEBRUARY 6, 2020

Why KPIs from consumer companies don’t fit well with B2B/enterprise. Companies in the foreign exchange markets make a lot of money. Let’s acquire Company X and upsell their product to all of our current customers.” BigCorp has $2M set aside for Blockchain research. 1] Generic KPIs? Grass is greener. “We

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Channels do not mold to products.

User Testing 90

User Testing Strategy Product Research Outbound 90

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Product Research 91

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - that products are built to fit with channels, channels are not built to fit with products.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Element of Whole offer First of all, we started understanding the reason for creating a “whole offer” for customers that delivers a total customer experience.

Startups 122

Startups Strategy Technical Review B2B 122

BrainMates

SEPTEMBER 19, 2022

Product-Led In The Workforce Sector. When you think about the workforce sector you might not immediately see how product fits into the equation. We spoke to Sharon Schwarzkopf, Head of Product at ReadyTech , to get more insight into how a product team working within workforce functions. By ADRIENNE TAN.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

DECEMBER 20, 2018

Sujan has seen first-hand just how powerful chatbots can be – greater efficiency, accelerated sales cycles and better customer experiences. As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. Your customers are smart and can see through fakery. Short on time?

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 94

Feedback Software Research Software Reporting Tools Onboarding KPIs 94

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. But as a product manager your success is usually measured by certain KPIs such as engagement with the features you own or certain conversion metrics.

Strategy 137

Strategy Product Management Product Manager Management 137

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s a strategy that puts the product at the forefront of your growth efforts, leveraging its value to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - the concept that products are built to fit with channels, channels are not built to fit with products.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. Growth Loops: User acquisition funnels are now being replaced with a system of loops. The virality should cover the churn of users.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. We’re here to give you a detailed understanding of customer success best practices. Another important aspect of growth is your ability to retain and renew your existing customers. Continue reading, if you want to learn: What is Customer Success?

Feedback Software 49

Feedback Software Customer Experience User Testing Research Software 49

Pragmatic Marketing

MAY 1, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. Once the deal was done, the customer got access to our product.

Enterprise 70

Enterprise Customer Experience User Testing Outbound 70

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? Which commonly-discussed growth metrics in consumer tech businesses are the most meaningless and/or misleading? Or big market! All of that said, beyond the obvious things (team, market, product, etc.) Or technology differentiation!

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Currier asks “how great is your daily email?”

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Gainsight

JANUARY 18, 2021

Zuora is a Silicon Valley-based company with customers and offices all over the world. Zuora wants its customers to transform and manage their subscribers by empowering them with the right understanding and flexibility surrounding the subscription business model. From BCG, he bridged over into more customer-facing roles.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Bain Public

NOVEMBER 4, 2018

Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. Instead, decisions are done by executives or a different function like sales and marketing. As a Product Manager you are then asked to plan timing, align resources and direct the engineering team to execute.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40