Roman Pichler

SEPTEMBER 13, 2022

Coming up with a strategy requires you to make four important choices: Selecting the needs the product should address, for example, reducing the risk of developing type-2 diabetes to stay with the health-eating example introduced above. ” Choosing standout features that set the product apart from competing offerings.

Product Strategy 352

Product Strategy Strategy Vision Product Research 352

Roman Pichler

SEPTEMBER 11, 2023

Additionally, the person in charge of the product must have the necessary expertise. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right. Let’s take a look at them.

Reporting Tools 388

Reporting Tools User Testing Customer Experience Product Research 388

Roman Pichler

FEBRUARY 14, 2023

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.

Product Research 383

Product Research Feedback Software Research Software User Testing 383

Roman Pichler

OCTOBER 5, 2021

You should therefore strive to keep your product backlog as concise as possible whenever your product faces uncertainty and change—be it market, business, or technology related. Third and most importantly, focus the backlog on a specific product goal. Product Roadmap, Product Backlog, and Product Goal.

Weak Development Team 329

Weak Development Team Customer Experience User Testing Feedback Software 329

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. You need the stakeholders’ active contribution to progress the product and reach the product goals.

Product Research 350

Product Research Agile User Testing Framework 350

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

The Product Guy

MARCH 30, 2018

You better know the world in which your product lives, what it can do today, what it will need to do tomorrow, how much it is in demand and what other products do very similar things. Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. Market Feedback. Priority Matrix.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 284

Feedback Software Data Visualization Analytic Tools Research Software 284

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. A product owner should therefore look after a product at least until PMF, preferably longer.

Weak Development Team 366

Weak Development Team Product Research User Testing Customer Experience 366

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Roman Pichler

SEPTEMBER 2, 2020

” (Note that I have chosen a dual goal that captures the desired business and user benefits.). I like to take this idea further, derive several product goals from the product strategy for the next 12 months, and capture them on a product roadmap.

Healthcare 78

Healthcare Roadmap Product Strategy Strategy 78

Product Talk

FEBRUARY 14, 2024

Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics. Tali directs Texthelp’s product management team in the Nordic region, which creates products tailor-made for the educational market in Sweden, Norway, and Denmark. There isn’t always one way of mapping a tree,” says Tali.

Analytic Tools 312

Analytic Tools Research Software Product Research User Testing 312

Roman Pichler

JUNE 7, 2021

There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. For a revenue-generating product, this might be someone from marketing, sales, support, and finance.

Weak Development Team 75

Weak Development Team Product Research Workshop Customer Experience 75

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 333

Leadership Technical Review User Testing Reporting Tools 333

Userpilot

SEPTEMBER 4, 2024

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. Your goals will guide you in selecting the most relevant metrics to track.

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 105

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Roman Pichler

FEBRUARY 7, 2025

The product teams hence have to figure out what their specific contributions will have to be. To put it differently, meeting the product goals must help achieve the portfolio objectives. As a consequence, a product roadmap is no longer exclusively directed by the corresponding product strategy.

Roadmap 194

Roadmap Customer Experience Workshop Article 194

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product.

Feedback Software 276

Feedback Software User Testing Customer Experience Weak Development Team 276

Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. What is customer engagement marketing? Why is customer engagement marketing important?

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Product Marketing 40

Roman Pichler

JULY 6, 2021

Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research. Developing a product roadmap and setting realistic product goals/outcomes.

User Testing 348

User Testing Product Research Weak Development Team Customer Experience 348

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

Leadership 317

Leadership Customer Feedback Construction User Testing 317

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. At the same time, you rely on their work and support to progress the product, for instance, to market and sell it. The answer is by building trust.

Weak Development Team 347

Weak Development Team Product Research Customer Experience Workshop 347

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Management 317

Product Management Product Manager Weak Development Team User Testing 317

Roman Pichler

JANUARY 12, 2021

Additionally, consider if the feature is aligned with the product goal of the current development effort, the outcome you want to achieve, for example, to enter a new market or to increase engagement. Will addressing the user problem help you meet this goal and create the desired benefit?

Weak Development Team 383

Weak Development Team Customer Experience Reporting Tools Leadership 383

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. A barrage of goals is peppering you from every direction. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Data Visualization 98

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

Data Visualization 263

Data Visualization User Testing Reporting Tools Customer Feedback 263

The Product Guy

APRIL 23, 2019

Next, you have solved all the incredible technical challenges involved in building this product. You go to the market with much fanfare talking about all the problems that you have solved, the quality of your processes, and how you have one of the best teams. Everybody seems impressed, but alas, only a few units sell.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

The Product Guy

SEPTEMBER 10, 2024

In our latest TPG Live session, we explored two of the most critical topics for product managers: Stakeholder Management and Personal Branding. Regular, honest conversations help ensure alignment and build trust. Leveraging Data: When leadership insists on a specific feature, it’s important to back your responses with customer data.

Branding 195

Branding Leadership Data Visualization Vision 195

Product Innovation Educators

APRIL 17, 2023

He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. Often there’s a lack of awareness of product management.

Customer Experience 257

Customer Experience Leadership Startups Engineering 257

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 296

Customer Experience Product Management Product Manager Product Research 296

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 296

Customer Experience Product Management Product Manager Product Research 296

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156