This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
ProductGoals Defined. The Scrum Guide released in November 2020 states that “the productgoal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the productgoal is in the product backlog. Figure 1: The ProductGoal in Context.
ProductGoals Defined. The Scrum Guide released in November 2020 states that “the productgoal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the productgoal is in the product backlog. Figure 1: The ProductGoal in Context.
Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?
In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. In the latter case, a new strategy might be required to extend the product’s life cycle , for example, by addressing a new market or market segment.
For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your productgoals, this is the webinar for you!
But its product management journey has been far from smooth. As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. The result?
However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term productgoals.
Coming up with a strategy requires you to make four important choices: Selecting the needs the product should address, for example, reducing the risk of developing type-2 diabetes to stay with the health-eating example introduced above. ” Choosing standout features that set the product apart from competing offerings.
Additionally, the person in charge of the product must have the necessary expertise. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right. Let’s take a look at them.
This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.
You should therefore strive to keep your product backlog as concise as possible whenever your product faces uncertainty and change—be it market, business, or technology related. Third and most importantly, focus the backlog on a specific productgoal. Product Roadmap, Product Backlog, and ProductGoal.
You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. You need the stakeholders’ active contribution to progress the product and reach the productgoals.
Setting smart productgoals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective productgoal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.
You better know the world in which your product lives, what it can do today, what it will need to do tomorrow, how much it is in demand and what other products do very similar things. Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. Market Feedback. Priority Matrix.
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the productgoals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.
But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. A product owner should therefore look after a product at least until PMF, preferably longer.
This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?
” (Note that I have chosen a dual goal that captures the desired business and user benefits.). I like to take this idea further, derive several productgoals from the product strategy for the next 12 months, and capture them on a product roadmap.
Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics. Tali directs Texthelp’s product management team in the Nordic region, which creates products tailor-made for the educational market in Sweden, Norway, and Denmark. There isn’t always one way of mapping a tree,” says Tali.
There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. For a revenue-generating product, this might be someone from marketing, sales, support, and finance.
Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.
Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. Your goals will guide you in selecting the most relevant metrics to track.
How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Productmarketing sits between product development and the market.
The product teams hence have to figure out what their specific contributions will have to be. To put it differently, meeting the productgoals must help achieve the portfolio objectives. As a consequence, a product roadmap is no longer exclusively directed by the corresponding product strategy.
Businesses invest heavily in productmarketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS productmarketing strategy, this is the article to read. Both are vital for SaaS success.
As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product.
Is your customer engagement marketing strategy bringing in expected results? As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. What is customer engagement marketing? Why is customer engagement marketing important?
Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research. Developing a product roadmap and setting realistic productgoals/outcomes.
A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.
Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed productgoals , create the desired outcomes, and achieve product success, as Figure 1 shows.
For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. At the same time, you rely on their work and support to progress the product, for instance, to market and sell it. The answer is by building trust.
For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.
Additionally, consider if the feature is aligned with the productgoal of the current development effort, the outcome you want to achieve, for example, to enter a new market or to increase engagement. Will addressing the user problem help you meet this goal and create the desired benefit?
Leading a go-to-market strategy can feel like a hailstorm. A barrage of goals is peppering you from every direction. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success.
Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.
The productmarketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) productmarketing. What is productmarketing?
Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused productgoals winning mobile teams should prioritize in 2022: Focus on the first 30 days.
Next, you have solved all the incredible technical challenges involved in building this product. You go to the market with much fanfare talking about all the problems that you have solved, the quality of your processes, and how you have one of the best teams. Everybody seems impressed, but alas, only a few units sell.
In our latest TPG Live session, we explored two of the most critical topics for product managers: Stakeholder Management and Personal Branding. Regular, honest conversations help ensure alignment and build trust. Leveraging Data: When leadership insists on a specific feature, it’s important to back your responses with customer data.
He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. Often there’s a lack of awareness of product management.
While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , productgoal on the roadmap , or a strategic user or business goal.
While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , productgoal on the roadmap , or a strategic user or business goal.
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the productgoals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content