Remove Marketing Remove Product Goals Remove Technical Review Remove Vision
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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] It therefore offers only limited support for product people. It makes it hard to successfully deliver a product.

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Building High-Performing Product Teams

Roman Pichler

Additionally, the person in charge of the product must have the necessary expertise. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right. Let’s take a look at them.

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How to Choose the Right KPIs for Your Product

Roman Pichler

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs. But it is not enough.

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“Build What Matters” Framework for Startups

The Product Coalition

The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. Vision: It should be inspirational and the guiding post. Pro Tips: Invest a good time in brainstorming to get the vision done.

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How to Choose the Right KPIs for Your Product

Roman Pichler

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs. But it is not enough.

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The Product Strategy Cycle

Roman Pichler

In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. In the latter case, a new strategy might be required to extend the product’s life cycle , for example, by addressing a new market or market segment.

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10 Tips for Effective Product Management Meetings

Roman Pichler

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.