article thumbnail

Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

article thumbnail

Common Product Development Mistakes and How To Avoid Them All: A Case Study

Mind the Product

In this case study, CPO Ashley Fidler lays bare a catalogue of common errors made by her and her team when launching a cybersecurity software product. Read on for her honest analysis of the experience and to discover what happens when you combine ideas that are too early for the market, poor customer understanding, a [.].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Case Study: How Pets.com Failed Product Development

BrainMates

Case Study: How Pets.com Failed Product Development. Many of these are cases where products were developed with little or no understanding of the actual market demand for them. Many of these are cases where products were developed with little or no understanding of the actual market demand for them.

article thumbnail

Product Development Health Check Playbook

The Product Coalition

Guest post by Angus McDonald, Senior Product Manager at Terem Technologies, and Kayla Li, Delivery Manager at Terem Technologies Word from Scott: Over the years we’ve helped many different teams uplift in different ways. Read on for the Product Development Health Check Playbook written by Angus McDonald and Kayla Li.

article thumbnail

Unlocking Peak Performance: The Power of Psychological Safety in Product Teams

The Product Coalition

The safer team members feel with one another, the more likely they are to admit mistakes, partner, and take on new roles. And it affects pretty much every important dimension we look at for employees.” — Eric Schmidt, Former CEO of Google There I sat in a room as the CFO berated the team. Was the team productive?

article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

article thumbnail

Case Study: Launching PayMe from HSBC

Mind the Product

Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. HSBC’s share of the millennial market had been shrinking for the previous three years. The Results.