Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Paul Adams , SVP of Product, summarizes the power of messaging. For a certain audience, Intercom was arguably more famous for its content than its product. Writing our story.

Customer Experience

The Product Bistro

MARCH 7, 2017

This reminds me of the conundrum we frequently face in product management. Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat.

Outbound

Alchemer Mobile

MAY 27, 2020

Average inbound and outbound message volume. The bottom line is that product managers and mobile marketers in the retail category must have a baseline understanding of how their current performance stacks up with the marketplace – now, more than ever. Average app rating for Media apps. Average app review volume.

Feedback Software

Userpilot

MARCH 7, 2024

Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Sales funnels consist of the steps that the sales team takes to nurture leads until they’re ready to purchase the product. In Userpilot, you can share saved reports in just a few clicks.

Data Visualization

Intercom, Inc.

MARCH 22, 2022

Product managers improve feature adoption in low-activation customers. Drive more leads with personalized messaging and custom campaign flows, all fuelled by rich first-party data. Re-engage your customers with targeted, actionable messaging to proactively avoid churn. 3 ways the Engagement OS changes everything.

Customer Communications

Intercom, Inc.

DECEMBER 20, 2018

Sujan: Mailshake is an outbound sales tool. I’m more like the product manager in this role where I’m saying: “Okay, here’s what you said. Here are the five trends I’m seeing, so then let’s figure out a way to implement them into the product or into the conversation.”

Outbound

Userpilot

MAY 3, 2022

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?

Enterprise

Intercom, Inc.

JULY 31, 2018

It’s rare that one product manages to solve all of your needs or the needs of your customers – no matter how extensive or well designed it is. Each product used is only one tool of many at our disposal. We all use a plethora of tools to collaborate, communicate and get our work done on a daily basis.

Feedback Software

Userpilot

AUGUST 15, 2024

Product-led sales motions Product-led sales (PLS) is a strategy that leverages product analytics to drive sales. Unlike traditional sales approaches that rely heavily on outbound channels, PLS focuses on identifying and engaging high-intent prospects based on their interactions with the product.

Customer Experience

Userpilot

AUGUST 18, 2024

It outlines the target audience, competition, value proposition, messaging, pricing, and marketing and sales channels. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software

Mironov Consulting

FEBRUARY 6, 2020

Buying decisions are made quickly based on a few messages or touches. Products are easy to try or test before purchase. Our audience is large enough, and any one individual sale small enough, that we can run pricing or messaging or packaging experiments on live customers.

B2B

Userpilot

MAY 2, 2022

Intercom is a Customer Communications Platform that focuses on delivering customer solutions that range from user onboarding (product tours), chatbots for engagement, and customer support. The product team can leverage Intercom by observing how users interact with their product. Who needs Intercom? Step #1: Click “new survey”.

Feedback Software

Userpilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. Let's dive in!

Analytic Tools

Intercom, Inc.

OCTOBER 13, 2022

In this New at Intercom, Paul Adams, our Chief Product Officer here at Intercom, guides you through our newest, next-generation features and in-product innovations, and explores the challenges and solutions behind engaging more effectively with your customers and creating a more holistic, personalized customer experience.

Feedback Software

Userpilot

JULY 28, 2024

This reduces the overhead you’d encounter with other acquisition methods , such as outbound sales or paid advertising. Product manager segment in Userpilot. Trigger contextual upgrade messages for free trial users Timing is everything when it comes to upsell prompts within free trials.

Research Software

Userpilot

AUGUST 14, 2023

Segment your user base to send targeted in-app messages , understand what your key marketing functions achieved, and identify the best customer success strategy for each segment. Turns out segmentation can be a powerful product marketing tool to: Send targeted in-app messages for better performance. But why do this?

Data Visualization

Userpilot

JUNE 24, 2024

Easier content creation & personalized messages : New technologies simplify content creation and personalization, improving engagement and efficiency. Conduct product analysis to spot friction across the customer journey : Use product analytics to identify and address friction points, improving user experience.

Customer Communications

ProductPlan

MARCH 7, 2019

Product managers interact with many parts of the organization on a regular basis, but it’s usually either asking for specific information or soliciting input on very discrete items. Roadmap presentations are the culmination of weeks, months, or possibly years of work.

Roadmap

NextBigWhat

OCTOBER 30, 2020

Conversion rate optimization (CRO): Science behind understanding why your visitors are not ‘converting’ into customers, and then improving your messaging or value proposition to increase this rate of conversions. NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

User Testing

Userpilot

FEBRUARY 4, 2022

Transactional model: The transactional sales process requires a few sales reps for potential customers who are hesitant to pay the price of your product. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles.

Feedback Software

Intercom, Inc.

JUNE 23, 2020

Jane: I’m the senior product director for five teams in our London office. I’ve got various product managers reporting into me and we focus primarily in the support space. I’m also co-site lead for the London site where we’ve got five product teams up and running. .

Reporting Tools

Userpilot

MAY 24, 2019

Even if your salespeople did nothing but demos all day, each of them could probably only manage seven or eight. It also means that your salespeople are caught up in demos when they could be doing some outbound work. Imagine that your product is a messaging app, similar to Slack. About the Author.

Analytic Tools

Usersnap

FEBRUARY 14, 2023

By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success. Types of SaaS Go-To-Market Strategies There are two main approaches for deploying a go-to-market strategy for SaaS companies: product-led and sales-led.

Research Software

The Product Coalition

FEBRUARY 12, 2018

software developers, IT consultants, product managers, marketers, designers, software trainers, teachers, and many more. They work for or own tech companies, software product startups, digital agencies, consulting firms, financial or healthcare institutions, etc. it’s our thing. Who uses StepShot? Slack — for team communication.

User Testing

Userpilot

AUGUST 7, 2019

We then review how we met their expectations on the Business Review call in the 3rd month and we simply help them build their outbound strategy. After that, we’re trying to learn from them about what kind of people they’re looking to target with their outbound campaigns. Everything starts with the messaging platform for your team.

Customer Experience

Folding Burritos

JANUARY 25, 2018

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ). Think about it as either inbound or outbound comms.

Data Visualization

Userpilot

NOVEMBER 6, 2020

Speaking of which: They will have to look at user behavior analytics – see what the users actually do inside the app, and then come up with the right in-app experiences and emails/chatbot messages to help the users make the most out of your product. Let’s look how Userpilot can help you achieve each of them. New User Onboarding.

Analytic Tools